INDUSTRY BRIEFING
 
RB India and Jagran Pehel join hands for sanitation campaign
They join hands with State Governments of Uttar Pradesh and Bihar to make 200 villages open defecation free. Actress Vidya Balan was announced as the campaign ambassador
&TV launches two new shows: Deal Or No Deal and Agent Raghav-Crime Branch
The two new shows have been slotted for the weekend prime time slots of 8pm and 9pm. Ronit Roy will host Deal Or No Deal while Sharad Kelkar will play the lead in Agent Raghav
The Bengal Chamber of Commerce and Industry to host Rural Marketing Conclave on August 29
The conclave will focus on areas like changing customer expectations, financial inclusion in rural markets, and augmenting skill manpower in rural sectors
Discovery Channel celebrates 20 years in India on August 15
The channel will air a special celebration marathon on August 15 and 16, of its most iconic programmes
North Delhi Mayor Ravinder Gupta joins Red FM’s fight against mosquitoes
The radio station along with the Mayor launched a large scale fumigation drive at Karol Bagh
92.7 BIG FM is set to kick off its eight year of BIG Green Ganesh
This year the campaign will span across 15 cities with paper collection drives to collect material to create eco-friendly Ganesha idols
CEO My FM, Harrish M Bhatia authors book Jiyo Dil Se – Live Your Dream
The book is based on 94.3 My FM’s brand philosophy. It was launched at the hands of Chhattisgarh Chief Minister, Raman Singh
This Independence Day, Robin Hood Army, Uber and ScoopWhoop launch #Mission100k to feed the less fortunate
The campaign aims to mobilise students across India and Pakistan to rally together and serve food to 100,000 less fortunate people on both sides of the border
Kingfisher celebrates International Beer Day with Twitter campaign
Beer fans were urged to come up with an imaginative, quirky invention or a gadget, infused with the key element –Kingfisher Beer
Zee Café to launch season 2 of Look Who’s Talking With Niranjan
Advertisements for the show have already begun airing. The first episode will air on August 23
Show Me A Hero to debut on HBO Exclusive
The show starts on August 17 and will follow the lives of elected officials, bureaucrats and citizens in Yonkers, New York back in the 1960s
Fashion101 reaches 10 lakh+ readership three months since inception
The multilingual fashion portal has also drawn onboard top Indian fashion designers as panellists and advisors
Shop CJ to market Thomas Cook’s Holiday Savings Account packages
The marketing alliance between the two is a first of its kind in India and will serve to enhance the home shopping network’s product portfolio
Cartoon Network and Pogo launch annual School Contact Programs
The interactive sessions will work to help children improve physical and mental fitness through sports, team building exercises and mental games
Trackometrix among the top 20 startup companies according to Rise Technology Conference
Each week, Rise selects 25 early stage startups from around the world to showcase for free as part of their ALPHA program.
To The New Digital to power digital campaign for Lakmé School of Style
The agency was selected by #fame to power its client’s social media campaign and has helped craft interactive campaigns for the fashion video magazine
Parivar tea allies with Drishyam for effective marketing
psLive has facilitated a marketing tie-up of the tea brand Parivar with Nishikant Kamat’s latest film via a TVC and other media
Taskbob celebrates its servicemen this Friendship Day
The app-based on-demand instant home service provider released a video #NayeDost that showcases the daily lives and difficulties of their servicemen
NDTV- Aircel ‘Save Our Tigers’ campaign observes World Tiger Day
Completing its fourth year, the campaign has received considerable support and response from people across the country
Star Plus uses YouTube 360 feature to promote Dance+
This is the first time in India that a brand has used the digital feature to showcase video content to connect with their audience
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