Roposo is the official social media partner of The Label Bazaar

By exchange4media News Service | 2016/Jul/21

The upcoming exhibition has been conceptualised and curated by AnamMirza, sister and stylist of tennis star SaniaMirza. It aims to bring the freshest design talent in India to Hyderabad through an exhibition on July 22, at the Park Hyatt

Radio City maintains leadership position in Delhi

By exchange4media News Service | 2016/Jul/20

The network has maintained its lead in Mumbai and Bangalore for more than 458 weeks now. Radio City through its market share of 12.3% and 11.6% in week 26 and 27 respectively was ranked at No.2

Radio Mirchi launches new signature tune- 'Khushi Ki Nayi Dhun'

By exchange4media News Service | 2016/Jul/20

The new jingle ‘Khushi ki Nayi Dhun’ is composed by musical duo Sachin-Jigar while Shalmali Kholgade, Jigar M Saraiya and whistler Mayur Puri have lent their voice for the same Exchange4media News Service

Suvarna to be rechristened as 'Star Suvarna'

By exchange4media News Service | 2016/Jul/19

July 25 will also see the brand change of ‘Star Suvarna Plus’ – the Kannada movie channel of Star Network. This channel is a unique combination of Movies and Sports. The channel will continue to showcase national level sporting events like Star Sports Pro Kabbadi League in Kannada

Suvarna to launch 'Hara Hara Mahadeva' from July 25

By exchange4media News Service | 2016/Jul/19

The show is the story of Lord Shiva and will describe his mysteries and miracles. The show is made with International standard production values and International graphics. The show airs at 07:30 PM Monday to Friday from July 25 onwards on Star Suvarna

Emami's Fair and Handsome associates with 'Kabali' as brand partner

By exchange4media News Service | 2016/Jul/19

Fair and Handsome Fairness Cream’s association with Kabali would be supported by a 360 degree integrated co-branded communication through an assorted mix of television, print and digital channels, along with Retail and special E-commerce campaigns

DSP BlackRock Mutual Fund's Winvestor Initiative unveils 'Take control of your finances' campaign

By exchange4media News Service | 2016/Jul/19

The program aims at encouraging men and women to ‘Take a pledge’, to inspire women to make their own investment decisions

Videocon d2h to implement NICE Engage Multi-Channel Interaction Recording

By exchange4media News Service | 2016/Jul/19

Videocon d2h Ltd replaces its existing solution with NICE, reducing total cost of ownership and simplifying system management

Gera Developments unveils new brand positioning 'OUTDO' with a TVC

By exchange4media News Service | 2016/Jul/19

Gera Developments’ first TVC campaign aims to capture the essence of the brand’s philosophy with an unconventional method of telling their ‘OUTDO’ story

Chennai Metro: A new premium advertising platform

By exchange4media News Service | 2016/Jul/19

JCDecaux has the exclusive advertising rights for the Chennai Metro Rail Limited’s (CMRL) rolling stocks (trains). These include exclusive external wraps, internal train branding as well as a combination of both. The contract is for a period of 10 years and will include all the proposed 32 stations and 42 trains of the Chennai Metro Project where-in each train comprises four car coaches

Tanishq launches outdoor campaign to promote 'Queen of Hearts' collection

By exchange4media News Service | 2016/Jul/18

The brand intends to target the stylish female audience who has a personality of her own and has the authority to make her own choice- the one who loves to pamper herself by nothing, but the best and BBH create microfilms to get people to renew their insurance online

By exchange4media News Service | 2016/Jul/18

The campaign created by BBH India is a digital innovation on YouTube, consisting of 10 videos of 6.5 seconds each.Using YouTube’s retargeting platform, the campaign specifically tracks down people who visited Coverfox, but didn’t renew their insurance, and then takes over their internet experience

Star Movies Select HD to celebrate 1st anniversary with 'Book Adaptations Festival'

By exchange4media News Service | 2016/Jul/13

Star Movies Select HD will be celebrating its first anniversary with a ‘The Book Adaptations Festival ‘– Starting July 17, every Sunday at 1pm and 3pm

Masaba Gupta - the go-to designer for brand collaborations

By exchange4media News Service | 2016/Jul/13

Gupta already has some interesting collaborations with Budweiser, Lakme, Tata Nano, Myntra and Fiama Di Wills with several others in the pipeline

Comedy Central premieres-'Suits' Season 6

By exchange4media News Service | 2016/Jul/11

Comedy Central will be hosting a special screening of the show’s premiere episode in Mumbai, Delhi and Bangalore before its US telecast, i.e., on July 12 making India viewers the first fans across the globe to watch the season premiere episode

eSense Learning launches e-learning solution-'TOPScorer'

By exchange4media News Service | 2016/Jul/11

A brand new TVC that highlights the importance of learning as opposed to mugging

PayTunes wins Entertainment Category Award at GMASA

By exchange4media News Service | 2016/Jul/11

PayTunes won this award by being selected over other entrants like Voot, TVFPlay, Earn Talktime etc. The awards Jury and Speakers comprised of eminent personalities from the Mobile domain

Zee News releases new campaign – 'Soch badlo desh badlo'

By exchange4media News Service | 2016/Jul/08

While Zee News' mission has always been to nurture more informed and aware citizens, the new campaign will aid Rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives

Patrika Group re-engineers the biggest newspaper revamp in its history

By exchange4media News Service | 2016/Jul/06

This re-engineering exercise was conducted after a large scale reader survey (over 1.5 lac readers) across India

Merahoardings launches first outdoor advertising ad-space booking app

By exchange4media News Service | 2016/Jul/05

Merahoardings’s online outdoor advertising ad-space booking app led to new trends on OOH advertising in India. It helps market players to identify the ongoing trends in the key segments of the industry and anticipate growth in future depending upon changing industry dynamics in coming years