Blippar partners with Penguin Books India for Ravinder Singh's latest novel

By exchange4media News Service | 2016/Aug/23

Having made their foray into the world of Augmented Reality, the author along with Penguin Books India, is breaking the fourth wall by giving readers the chance to interact directly with him, through a seemingly inanimate book cover

Parle G Scores a 'Bheem-Sized' win with Seventynine and Nazara Games

By exchange4media News Service | 2016/Aug/23

Seventynine, part of digital media platform SVG Media, has announced an in-game branding campaign for Parle G as part of a special edition of ‘Chhota Bheem’ mobile game developed by Nazara Games

SonyLIV to broadcast La Liga & Italian Serie A on web and mobile platforms

By exchange4media News Service | 2016/Aug/22

There will be a total of around 20 matches being played every weekend

Kinetic India drives Nicotex chewing gum

By exchange4media News Service | 2016/Aug/22

The campaign was executed in Mumbai and Bangalore for period of 13 days

Life Health Foods launches Almond Fresh India with Brett Lee

By exchange4media News Service | 2016/Aug/22

Life Health Foods (India) Pvt. Ltd. has launched plant milk extracted from almonds for the first time in India under the brand name ‘Almond Fresh’

ABP launches Bharatvarsh with Anupam Kher

By exchange4media News Service | 2016/Aug/19

Bharatvarsh will take viewers on a journey from ancient India to the 19th century by showcasing the life stories of India’s major figures, who had a defining impact on the formation and evolution of the country

Radio City launches Super Singer Season 8

By exchange4media News Service | 2016/Aug/17

With addition of 8 more cities this year, RCSS now expands its reach to 28 markets nationally

PepsiCo partners with Twitter to launch Promoted #Stickers

By exchange4media News Service | 2016/Aug/16

Partners unleash #PepsiMoji stickers on the world, leveraging Twitter’s new ad product to bring the beverage giant’s global #PepsiMoji campaign to life in a new and exciting way

Indigo 91.9 launches 'unhate' campaign this Independence Day

By exchange4media News Service | 2016/Aug/12

With the aim of providing freedom from hatred, the campaign focuses on all the current issues plaguing the world and offers a credible platform to help identify solutions

Mazhavil Manorama to launch ‘Kuttikalodano Kali’ on August 11

By exchange4media News Service | 2016/Aug/10

The Manorama Group owned Malayalam General Entertainment Channel Mazhavil Manorama is all set to bring in ‘Kuttikalodano Kali’, the Malayalam version of another globally renowned game show ‘The Kids Are All Right’

Wai Wai noodles debuts maiden ad commercial

By exchange4media News Service | 2016/Aug/10

Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth

Talenthouse India & Royal Stag Barrel Select Large Short Films host second season of India Mobile Film Festival

By exchange4media News Service | 2016/Aug/09

Royal Stag Barrel Select Large Short Films is India’s most unique platform for short films as it showcases films made by some of India’s finest such as Anurag Kashyap, Sudhir Mishra, Sujoy Ghosh and inspires aspiring directors to create film and rewards them for their originality by showcasing them on the platform

BIG Ganga to air 'Hindustan Ka BIG Star'- Season 8 from August 6

By exchange4media News Service | 2016/Aug/05

Actors Ravi Kishan and Madhu Sharma will be seen anchoring the show while Padma Shri awardee Malini Awasthi and TV personality Aman Verma will be on the judging panel

Netapp, Infosys win Indigo Football League 2016

By exchange4media News Service | 2016/Aug/04

Netapp matched ITC Infotech and claimed the Indigo All Stars trophy in the men’s category, while the women from Infosys beat Maya for Women to take home the Indigo All Stars Cup

Zee Kannada to launch new fiction 'Janumada Jodi'

By exchange4media News Service | 2016/Aug/03

The show is all set to premier on 8 August, 2016, Mon-Fri at 8 pm

Ecosys OOH rolls out outdoor campaign for Snickers in Bengaluru, Pune

By exchange4media News Service | 2016/Aug/01

High impact billboards were used to have a suave presence to create high recall and with the help of bus shelters, the campaign got a healthy spread and frequency across the city

Societe Generale partners with Rugby India to promote the sport

By exchange4media News Service | 2016/Aug/01

Societe Generale comes on board as the ‘Financial Partner of Rugby India’ and ‘Title Sponsor of the Indian National Rugby Sevens Team’ across all categories — Senior, Junior and Women

92.7 Big FM launch 'Benadryl BIG Golden Voice' Season 4

By exchange4media News Service | 2016/Jul/29

Benadryl BIG Golden Voice Season 4 will be promoted through an extensive 360 degree marketing and digital campaign giving surround through radio, OOH, TV and digital platforms

Star Suvarna launches new non-fiction show 'Connexion'

By exchange4media News Service | 2016/Jul/26

The show will be on-air from July 31, 2016 every Saturday and Sunday at 7:30pm

Fempowerment Women Achievers Awards 2016 honours women achievers from different walks of life

By exchange4media News Service | 2016/Jul/25

The Awards Show lauded women innovators, visionaries, activists & creative minds from the corporate world to showbiz in the presence of noted celebrities