Author : saloni.surti@exchange4media.com
 

"We look at digital as a self-sustainable ecosystem for our critical stakeholders"

By Saloni Surti | Thursday Jan 09, 2014

The increasing adoption of the digital medium, both by customers & sellers, makes the medium very important for financial services companies, says ING Life Insurance's Mohit Goel

"The most advantageous aspect of radio ads is its widespread reach & accessibility"

By Saloni Surti | Friday Dec 27, 2013

Another striking advantage that a radio platform offers is the ability to communicate a higher volume of information in a cost-effective manner, says Manju Yagnik, Vice Chairperson, Nahar Group

Radio Recap: A creative lens of shows that have created smiles

By Saloni Surti | Monday Nov 04, 2013

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Brands find a strong ally in user-generated content to create engagement

By Saloni Surti | Tuesday Oct 29, 2013

User-generated content has emerged as an important form of marketing as it helps brands give power to consumers, along with a sense of brand ownership

Can Katrina Kaif help Line win the mobile messenger battle?

By Saloni Surti | Monday Oct 07, 2013

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Video: Mobile mktg helps us gain leads from consumers - Sanjeeb Chaudhuri

By Saloni Surti | Monday Oct 07, 2013

The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform

Can Katrina Kaif help Line win the mobile messenger battle?

By Saloni Surti | Monday Oct 07, 2013

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Grow with the growing mobile advtg economy. Here's how...

By Saloni Surti | Friday Oct 04, 2013

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend

Big Data has become a terminology that baffles the masters themselves: Tyler Bryson

By Saloni Surti | Thursday Oct 03, 2013

Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of Microsoft SMSG India

Quick 5 with Archana Vohra on Times Internet's loyalty programme

By Saloni Surti | Thursday Oct 03, 2013

The VP & Business Head of Times Internet talks about Times Points and how it is centered on a non-transactional relationship

Put the millennials in power: Ashley Benigno

By Saloni Surti | Tuesday Oct 01, 2013

Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth

Lessons BlackBerry can learn from Nokia and Motorola

By Saloni Surti | Tuesday Sep 24, 2013

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Is BlackBerry fighting a lost battle?

By Saloni Surti | Monday Sep 23, 2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Is BlackBerry fighting a lost battle?

By Saloni Surti | Monday Sep 23, 2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Is the industry ready for radio Phase III auctions in Oct?

By Saloni Surti | Friday Sep 20, 2013

While the industry celebrated when I&B Minister Manish Tewari announced the roll-out of Phase III in Oct, we take a look at whether the radio fraternity is prepared to take the auctions head-on

"Marketers need to invest higher percentage of media spends in radio"

By Saloni Surti | Friday Sep 20, 2013

With cover prices of newspapers & subscription, as well as ad rates of TV channels expected to go up, radio can become a handy option for clients, says B Surendar, COO, Red FM/Suryan FM

Ajay Malhotra puts in his papers as Google Strategic Partner Development Manager

By Saloni Surti | Friday Sep 20, 2013

Malhotra had been associated with Google's books and print vertical since 2009. He will now be part of an entrepreneurial venture of a large corporation

Are smaller brands missing the mobile bus?

By Saloni Surti | Thursday Sep 19, 2013

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

"Marketers are realising they can't lump digital & mobile into one category"

By Saloni Surti | Thursday Sep 19, 2013

Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things

The key to success in TV post digitisation will be specialisation: Sunil Lulla

By Saloni Surti | Wednesday Sep 18, 2013

During a Webinar organised by exchange4media Jobs and Careers on Sep 17, the MD & CEO of Times Television Network advised youth on how they can succeed in the broadcast industry

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