Author : sai.prasanna@exchange4media.com
 

Quick 5 with Boring Brands’ Bhargava & Sushil

By Sai Prasanna | Monday Jan 28, 2013

“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands

“There is no such thing as marketing analytics”

By Sai Prasanna | Wednesday Jan 23, 2013

If you do analytics right, you get marketing right, says Mohan Jayaraman of Experian Credit Information Company of India

Reporter’s Diary: Time for a revolution

By Sai Prasanna | Saturday Jan 19, 2013

Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna

Analytics for better consumer connect

By Sai Prasanna | Friday Jan 18, 2013

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

Mobile targeting is better than carpet bombing

By Sai Prasanna | Friday Jan 18, 2013

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

“Analytics should disrupt business”

By Sai Prasanna | Thursday Jan 17, 2013

Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics

Manage data, don’t let it kill you: Carlo Donati

By Sai Prasanna | Thursday Jan 17, 2013

It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters

“Embedding analytics in business is imperative”

By Sai Prasanna | Thursday Jan 17, 2013

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Quick five with Ozone Media’s Senthil Govindan

By Sai Prasanna | Wednesday Jan 16, 2013

Govindan talks about the Indian digital ecosystem and evolution of online marketing, among other things…

Quick five with Suvarna’s Anup Chandrasekharan

By Sai Prasanna | Thursday Jan 10, 2013

Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy

Amagi brings on board Bhaskar Gupta

By Sai Prasanna | Wednesday Jan 09, 2013

As Head of Corporate & Network Sales, Gupta’s mandate is to look at newer sustainable avenues of revenue

New OOH outfit Dekhooh launches in Bangalore

By Sai Prasanna | Tuesday Jan 08, 2013

The agency, keen on acquiring a bigger client base than a bigger OOH asset base, is targeting 300 clients & 70 OOH assets in B’lore

ING Life firms base in AP market with new campaign

By Sai Prasanna | Saturday Jan 05, 2013

The half-hour teleshow showcased nine successful ING Life advisors, emphasising the benefits of becoming a life insurance advisor

Quick five with HolidayIQ’s Hari Nair

By Sai Prasanna | Thursday Jan 03, 2013

The Founder & CEO of HolidayIQ elaborates on the trends in the travel & tourism space and the online advantage

Yes Bank embarks on first OOH campaign

By Sai Prasanna | Friday Dec 28, 2012

The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year

Amagi unveils tie-up with Tata Sky

By Sai Prasanna | Friday Dec 21, 2012

By adding on the Tata Sky skew to their base plans, brands can advertise across analogue & digital platforms, in addition to tapping into the Tata Sky DTH subscriber base

Quick five with Tata Elxsi & Brash Brands

By Sai Prasanna | Monday Dec 17, 2012

Tata Elxsi’s Nick Talbot and Brash Brands’ John Brash talk about the strategic partnership between the design company and the brand consultancy

Janasri appoints S Divaakar as Business Head

By Sai Prasanna | Monday Dec 10, 2012

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Janasri appoints S Divaakar as Business Head

By Sai Prasanna | Monday Dec 10, 2012

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Indigo to host ‘Vodafone Battle of the Bands’

By Sai Prasanna | Thursday Dec 06, 2012

The event to target amateur bands in the corporate sector and offer a platform to showcase their talent

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