Author : content@exchange4media.com
 

IPG Media Lab, NY, launches Outlook 2017

By exchange4media News Service | Monday Apr 24, 2017

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

BIG FM strengthens core leadership team with Dheeraj Goel, Rahul Saini & Divya Singh

By exchange4media News Service | Monday Apr 24, 2017

Dheeraj Goel and Rahul Saini join as Regional Business Heads while Divya Singh takes over as the National Sales Head for key vertical

Gartner survey shows 42% CEOs have begun digital business transformation

By exchange4media News Service | Monday Apr 24, 2017

IT-related changes are the No. 2 business priority; highest ranking since the launch of CEO Survey

CNN-News18 launches two more shows: India 360 and The Crux

By exchange4media News Service | Monday Apr 24, 2017

Anchored by Senior Associate Editor Arunoday Mukharji and Executive Editor Anubha Bhonsle, respectively, the shows will add further to the channel’s primetime offering

RED FM Bangalore re-launches with a new line-up of RJs and shows

By exchange4media News Service | Monday Apr 24, 2017

Revamp bid to offer a sharper product, says Nisha Narayan, COO, RED FM

Best in Print Award for Mathrubhumi edition at the Asian Media Awards 2017

By exchange4media News Service | Monday Apr 24, 2017

The 16th edition of the awards received over 400 entries, and was judged by a panel of 25 international media executives

IPG's first quarter 2017 revenue up 0.7 per cent to $1.75 billion compared to $1.74 billion in the first quarter of 2016

By exchange4media News Service | Monday Apr 24, 2017

Michael I Roth, Interpublic's Chairman and CEO, says the Group is well positioned to achieve full year targets of organic revenue in the 3% to 4% range

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By exchange4media News Service | Monday Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

Salt Brand Solutions to manage digital marketing for London Dairy India

By exchange4media News Service | Monday Apr 24, 2017

Salt Brand Solutions’ mandate includes managing London Dairy’s digital communication and social media presence in India

Bahubali 2 poised to break fastest pre-booking record

By exchange4media News Service | Saturday Apr 22, 2017

Bahubali - The Conclusion has already raked in at least Rs 500 crore even before the release of the movie from the sale of the film’s theatrical and satellite rights

ZEE Entertainment strengthens its position in Central Europe; announces entry into Poland

By exchange4media News Service | Saturday Apr 22, 2017

The company has appointed PawelKolasa as Country Manager – Poland; he will report to NeerajDhingra, CEO – ZEE Network Europe

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By exchange4media News Service | Saturday Apr 22, 2017

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

MILO launches new ad campaign, MILO® – GROW WITH SPORTS

By exchange4media News Service | Saturday Apr 22, 2017

The campaign positions MILO as a nourishment companion for kids to help them excel in sports

National Geographic and Farhan Akhtar team up for water conservation with MISSION BLUE

By exchange4media News Service | Saturday Apr 22, 2017

Through MISSION BLUE, National Geographic aims to inspire people to reduce their ‘water footprint’

MTR Foods launches 3 Minute Breakfast range

By exchange4media News Service | Saturday Apr 22, 2017

The 3-min breakfast launch is accompanied by a 360-degree marketing communication plan including a new TVC, digital promotions, OOH, and in-store sampling

Kalyan Jewellers offers 30 Audi A3’s in an industry-first global campaign

By exchange4media News Service | Saturday Apr 22, 2017

As part of the campaign, Kalyan Jewellers customers stand to win 30 Audi A3’s makingthisthe single largest customer-centric initiative

ITC’s Engage launches Engage ON pocket perfumes

By exchange4media News Service | Saturday Apr 22, 2017

Directed by AbhinayDeo and music composed by DhruvGhanekar, the TVC highlights the brand proposition of playful chemistry

Domino’s launches ‘Everyday Value’ backed by a 360-degree media plan

By exchange4media News Service | Saturday Apr 22, 2017

The campaign will be promoted with a nationwide 360-degree media plan including TV, Print, Radio, and Digital Media

Dettol and NDTV support waste segregation, with support from actor Amitabh Bachchan

By exchange4media News Service | Saturday Apr 22, 2017

With continuous support from the actor, this year, the campaign will focus on composting and waste segregation

Chevrolet initiates on-ground activation for its ‘Drive with Care - Protect Your Precious’ campaign

By exchange4media News Service | Saturday Apr 22, 2017

As part of the campaign, Chevrolet’s little Safety Ninja mascots raise awareness aboutchild safety on roads

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