Author : content@exchange4media.com
 

LIMA names Jiggy George as India Head

By exchange4media News Service | Wednesday May 24, 2017

The International Licensing Industry Merchandisers’ Association announced the appointment on Wednesday

Qaumi Awaz to resume publication; Zafar Agha is Editor-in-Chief

By exchange4media News Service | Wednesday May 24, 2017

Digital version of the Urdu newspaper, Qaumi Awaz, to be launched this year

ASCI wins Gold at Global EASA Best Practice Awards 2016

By exchange4media News Service | Wednesday May 24, 2017

ASCI bagged the award for their mobile app ‘ASCIonline’

Indian Express Digital launches Evesly.com for the new-age Indian woman

By exchange4media News Service | Wednesday May 24, 2017

The new offering promises a refreshing reading experience with a clean UI, relevant and superlative-quality content

Amazon Prime Video presents a blockbuster summer lineup for kids

By exchange4media News Service | Wednesday May 24, 2017

From hilarious comedy to action-adventure to stories about friendship, Amazon Prime Video’s summer holidays lineup has it all covered

The Hindu on Sunday launches #SundayIsForReading campaign

By exchange4media News Service | Wednesday May 24, 2017

An 80-second video, curated and developed as part of this campaign, seamlessly blends reading into various scenarios that one can relate to on a regular Sunday

Twitter introduces customisable Direct Message Card for businesses

By exchange4media News Service | Wednesday May 24, 2017

The card will drive discovery of bots and personalised customer experiences

IPL Playoffs register new high on Twitter with 1.2 million tweets

By exchange4media News Service | Wednesday May 24, 2017

The tweets during the final match doubled in volume compared to last year while #MSDhoni ruled the roost among players

Penguin Random House India sets the pitch for readers with the Indian Penguin League

By exchange4media News Service | Wednesday May 24, 2017

The publisher has launched a promotional book cricket game app for a limited period of time

Flipkart and Rivigo among 40 breakthrough brands of 2017: Interbrand report

By exchange4media News Service | Wednesday May 24, 2017

The two Indian brands were part of the 40 selected globally this year

Concept PR forays into Kerala market

By exchange4media News Service | Wednesday May 24, 2017

Ajith Kumar to head Kochi office

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

By exchange4media News Service | Wednesday May 24, 2017

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

Havas Group launches Client Trading Solution

By exchange4media News Service | Wednesday May 24, 2017

CTS is a client facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place

Former Myntra marketing communications head launches agency, Canvilicious, with big client wins

By exchange4media News Service | Wednesday May 24, 2017

The integrated marketing agency by Ainara Kaur has signed on cure.fit, cult.fit and Inito as its big ticket clients

Shekhar Gupta's digital venture secures undisclosed investments from Ratan Tata, Uday Kotak, Nandan Nilekani

By exchange4media News Service | Wednesday May 24, 2017

The money will be used to launch news site The Print, a multimedia digital news platform, over the next three months

Adiya Roy Kapoor is the new face of Gio Eyewear

By exchange4media News Service | Tuesday May 23, 2017

Brand looks for youth connect for “vibrant, à la mode” collection

GREY Group India appoints Mayuresh Dubhashi as ECD

By exchange4media News Service | Wednesday May 24, 2017

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

BIG FM launches five new stations in Maharashtra

By exchange4media News Service | Wednesday May 24, 2017

The radio station will amplify its reach to benefit advertisers through localised content powered by national and award winning shows

MindShift Interactive wins social and digital mandate of Phoenix Marketcity, Kurla

By exchange4media News Service | Wednesday May 24, 2017

The account was won following a multi-agency pitch

Dekkho makes its big screen debut with Amazon Fire TV Stick

By exchange4media News Service | Tuesday May 23, 2017

Dekkho to share entire content library on the streaming device for online and offline access

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