Author : content@exchange4media.com
 

Today, India is the number one country in the world for mobile data usage: Mukesh Ambani on Jio reaching 100 mn subscribers

By exchange4media News Service | Wednesday Feb 22, 2017

Tariff plans to come into effect starting April, but he said, ‘unlimited maza continue hoyenga’

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017

By exchange4media News Service | Wednesday Feb 22, 2017

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

News7 Tamil ropes in ROI Media for ad sales

By exchange4media News Service | Wednesday Feb 22, 2017

News7 Tamil reaches out to the entire global Tamil diaspora spread across various countries and time zones

ZEEL appoints Prathyusha Agarwal as CMO

By exchange4media News Service | Wednesday Feb 22, 2017

She was earlier Head of Marketing at Tata UniStore

Samsung India customer service campaign crosses 100 million views on YouTube

By exchange4media News Service | Wednesday Feb 22, 2017

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

Gaana surprises Armaan Malik fan

By exchange4media News Service | Tuesday Feb 21, 2017

Uses database to make V-day special for couple

Kapil Batra, Puneet Kapoor take on larger responsibilities at McCann Worldgroup India

By exchange4media News Service | Wednesday Feb 22, 2017

Kapoor has moved in to helm the creative in Bangalore while Batra has moved to the position of the Creative Head for McCann Delhi operations

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports

By exchange4media News Service | Wednesday Feb 22, 2017

His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion

Isobar India bags digital mandate for FOX Life and NatGeo India

By exchange4media News Service | Wednesday Feb 22, 2017

There is huge opportunity to create great brand narratives through digital for National Geographic and FOX Life, says Gopa Kumar, Vice President, Isobar India

One-fifth of total retail sales will be online by 2021 in Asia Pacific: Forrester Data Report

By exchange4media News Service | Tuesday Feb 21, 2017

Smartphones are the key driver of online retail in Asia Pacific, with 78 per cent of online retail sales coming from mobile by 2021

enba 2016: shortlist unveiled

By exchange4media News Service | Tuesday Feb 21, 2017

The jury for enba 2016 was led by Star India’s Managing Director, Sanjay Gupta.

BJP strengthens its hold on BARC's advertisers' list, leads Top 10 Brands and enters Top 10 Advertisers

By exchange4media News Service | Tuesday Feb 21, 2017

Bharatiya Janata Party gets more aggressive in its advertising, leading BARC’s Top 10 Brands and entering Top 10 Advertisers’ list at eighth spot

Madison PR is now national media partner of Sobha

By exchange4media News Service | Tuesday Feb 21, 2017

Founded in 1995, Sobha is one of the fastest growing and foremost backward integrated real estate players in the country

New shows of Zee TV and Colors boost GECs' viewership by 66% and 39% respectively: BARC @Week 6

By exchange4media News Service | Tuesday Feb 21, 2017

Ahead of elections specific properties, news channels such as Aaj Tak, India TV and News18 India too improved their viewership ratings considerably

WWO acquires digital mandate for Red Chillies Entertainment

By exchange4media News Service | Tuesday Feb 21, 2017

The production house wanted a young and innovative agency with a fresh perspective, says Binda Dey, Head of Marketing, Red Chillies Entertainment

Paytm will invest 600 cr to expand its QR Code based payment network

By exchange4media News Service | Tuesday Feb 21, 2017

The online payments company aims to bring on board 10 million merchants by Dec’ 17

India TV appoints Vikas Handu as Vice President, Digital Strategy

By exchange4media News Service | Tuesday Feb 21, 2017

Handu shall be responsible for spearheading India TV digital. His portfolio includes indiatvnews.com, khabarindiatv.com, and paisa.khabarindia.com, amongst others.

BIG Magic launches historical drama 'Akbar'

By exchange4media News Service | Monday Feb 20, 2017

The show is unique because it offers a side of the emperor that has never been portrayed before to popular masses, says BIG Magic spokesperson

Flipkart and Microsoft forge cloud partnership to expand e-commerce in India

By exchange4media News Service | Tuesday Feb 21, 2017

The partnership will enable Flipkart to deliver new customer experiences

ABBY 2017 unveils its new campaign, #MADEOFABBY

By exchange4media News Service | Tuesday Feb 21, 2017

The Advertising Club reminds the advertising industry that there’s a little bit of ABBY throughout its 2017 campaign

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