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At the Businessworld Marketing Whitebook 2015 launch, Future Group's Devendra Chawla, Nivea's Rakshit Hargave, and Businessworld's Gurbir Singh discussed the topic 'A year of cautious optimism: What lies ahead for business leaders?'
time icon  Saturday Aug 01, 2015
S V Sista, who was conferred with AAAI Lifetime Achievement Award 2015, appealed to the advertising/marketing fraternity during his acceptance speech, "that gender sensitivity should be an integral part of any good communication including advertising..."
time icon  Saturday Aug 01, 2015
Volkswagen's Kamal Basu, Mondelez India's Prashant Peres, Marico's Sameer Satpathy, Zydus' Tarun Arora and Nielsen's Prashant Singh on 'Rise of the Connected Consumers' at Businessworld Marketing Whitebook launch
time icon  Saturday Aug 01, 2015
Prism TV owns and operates regional entertainment channels in India, including ETV Marathi, ETV Kannada, ETV Bangla, ETV Oriya and ETV Gujarati, all of which were recently rebranded under the ‘COLORS’ umbrella
time icon  Friday Jul 31, 2015
Facebook exceeded analyst expectations on all fronts, growing revenue, profits as well as user base and mobile advertising revenue
time icon  Saturday Aug 01, 2015
Disney informed media that a TDSAT case against it filed by IndiaCast earlier this week has now been withdrawn. IndiaCast filed the case for wrongful termination on July 28, 2015
time icon  Saturday Aug 01, 2015
The network has now set up an internal team to manage distribution of its eight channels
time icon  Saturday Aug 01, 2015
The account, which was earlier handled by Ogilvy, was won by McCann in a multi-agency pitch for a three year period
time icon  Saturday Aug 01, 2015
The agency was selected by #fame to power its client’s social media campaign and has helped craft interactive campaigns for the fashion video magazine
time icon  Friday Jul 31, 2015
The account will be led by Ruchi Mathur, Leader - North, Mindshare from the agency's Delhi office
time icon  Saturday Aug 01, 2015
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