Author : content@exchange4media.com
 

WATConsult wins digital and social media mandate of Madame Tussauds in India

By exchange4media News Service | Wednesday Jan 18, 2017

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

Alchemist wins Au Housing Finance's branding, strategy and creative mandate

By exchange4media News Service | Wednesday Jan 18, 2017

Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication

Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

By exchange4media News Service | Wednesday Jan 18, 2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

Airtel appoints Raj Pudipeddi as CMO & Director - Consumer Business

By exchange4media News Service | Wednesday Jan 18, 2017

Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams

ABP News unveils new logo

By exchange4media News Service | Wednesday Jan 18, 2017

The colours reinforce ABP News’ commitment to a fair, unbiased and open culture

Trust in media plunges to all-time lows: Edelman Trust Barometer Report 2017

By exchange4media News Service | Wednesday Jan 18, 2017

The annual study found that 2016 saw the largest-ever drop in trust across the institutions of government, business, media and NGOs

India's digitization offers new opportunities for Indian marketers: Warc report

By exchange4media News Service | Wednesday Jan 18, 2017

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy

NYE mass molestation spurs social media campaigns for women safety

By exchange4media News Service | Wednesday Jan 18, 2017

Bengaluru Football club and social media agency Autumn Worldwide have created digital videos in response to the Bengaluru NYE Mass Molestation incident

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By exchange4media News Service | Wednesday Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

DishTV salutes the armed forces

By exchange4media News Service | Tuesday Jan 17, 2017

The DTH provider has launched a series of special offers for Jawansand their families as part of its campaign to laud their indomitable spirit

Sanjeev Srinivasan appointed as CEO-MD, Bharti AXA General Insurance

By exchange4media News Service | Wednesday Jan 18, 2017

The new CEO will focus on Bharti AXA’s go-to-market strategy of creating a balanced portfolio, driving new distribution tie-ups, and creating a customer-centric brand

Whopping 600% YoY growth for Droom in calendar year 2016

By exchange4media News Service | Wednesday Jan 18, 2017

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

IBM to partner Godrej Interio’s digital transformation

By exchange4media News Service | Wednesday Jan 18, 2017

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

Sony PIX to air sci-fi thriller The 5th Wave tomorrow

By exchange4media News Service | Tuesday Jan 17, 2017

The movie did business worth USD 10 million worldwide

Vikram Tanna steps down as SVP - Product & Revenue Strategy, Star India

By exchange4media News Service | Wednesday Jan 18, 2017

Prior to joining Star India, Tanna was working as Revenue Head - Channel V & Star Digital and Business Head - V Events

'Republic' chooses LinkedIn to build a dream team

By exchange4media News Service | Wednesday Jan 18, 2017

The venture aspires to create a movement that will put the power of journalism into the hands of the citizens, and will be India's first footprint into global journalism

PWL viewership soars amidst other sporting leagues

By exchange4media News Service | Wednesday Jan 18, 2017

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

Ad industry join hands to fight violence against women; The Ad Club & AAAI to fund, launch campaign at Goafest 2017

By exchange4media News Service | Tuesday Jan 17, 2017

The Advertising Club and the Advertising Association of India will release the campaign to call for entries on January 19, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on April 7 at the Goafest

Doordarshan plans to provide 104 channels by March-end

By exchange4media News Service | Tuesday Jan 17, 2017

The network's director general, Supriya Sahu said in media reports that Doordarshan also plans to come out with new set-top boxes having MPEC-4 technology

Rupa Frontline revamps brand identity, launches new logo

By exchange4media News Service | Tuesday Jan 17, 2017

The new logo repositions Frontline as a young and fashion-forward brand

12345...