Author : content@exchange4media.com
 

Alchemist bags marketing and communication mandate of Divine Solitaires

By exchange4media News Service | Tuesday Sep 19, 2017

Alchemist will handle overall 360 degree marketing and creative duties of Divine Solitaires, as its Marketing AOR.

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

By exchange4media News Service | Tuesday Sep 19, 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

Rajat Sharma elected as the President of News Broadcasters Association

By exchange4media News Service | Tuesday Sep 19, 2017

The position of President had been lying vacant since end of July 2017 after Ashish Bagga resigned as the Group CEO of India Today Group

Dentsu Impact elevates Anupama Ramaswamy as NCD

By exchange4media News Service | Tuesday Sep 19, 2017

Dentsu Impact recently re-structured its creative department

Living Foodz HD to bring premium viewing experience this September

By exchange4media News Service | Tuesday Sep 19, 2017

Living Foodz HD will captivate viewers with its range of international shows that integrate the best of lifestyle, food and travel in innovative formats

PG Communication wins PR mandate for Faber Castell India

By exchange4media News Service | Tuesday Sep 19, 2017

PG Communication to provide strategic communications services to further strengthen the Faber-Castell brand equity in India

UTV Movies gets a new look

By exchange4media News Service | Tuesday Sep 19, 2017

Brings an exciting line-up this festival season under the umbrella - JashnKahaniyonKa

FoxyMoron bags digital mandate of Burger King

By exchange4media News Service | Tuesday Sep 19, 2017

The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out-of-the-box solutions to attain consumer loyalty

Google launches mobile payment app, Tez, for India

By exchange4media News Service | Tuesday Sep 19, 2017

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in the coming weeks

Average online sales increase by 140% pre-Diwali: Criteo Survey

By exchange4media News Service | Tuesday Sep 19, 2017

Up to 66% increase in share of mobile sales was seen during the season

Starcom wins media mandate for Godrej & Boyce

By exchange4media News Service | Tuesday Sep 19, 2017

The mandate covers all media duties except digital. Mindshare is the incumbent agency.

BARC reports 17% increase in unique viewers for Week 36 over last year

By exchange4media News Service | Tuesday Sep 19, 2017

BARC India saw a spike in viewership both in unique viewers and average time spent over the course of one year for Week 36 (September 2–8, 2017)

Pro-Kabaddi 5 witnessed 59% spike in viewership: SilverPush Report

By exchange4media News Service | Tuesday Sep 19, 2017

SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured and analysed during PKL on Indian TV channels

Isobar India wins digital media mandate for Godrej & Boyce

By exchange4media News Service | Tuesday Sep 19, 2017

The agency will manage the account from its Mumbai office

VOOT bags IBC2017 Innovation Award for content distribution

By exchange4media News Service | Monday Sep 18, 2017

The digital streaming platform was the only online video service that was shortlisted for the awards, along with other leading organisations, amongst 190 plus entries from around the world

DSPORT acquires exclusive rights for Laver Cup

By exchange4media News Service | Tuesday Sep 19, 2017

Inaugural edition to feature legends and current ATP leaders Rafael Nadal and Roger Federer

Uber launches digital campaign 'UberJOURNEYS' in India

By exchange4media News Service | Tuesday Sep 19, 2017

The campaign showcases real stories of riders and driver partners

Star Bharat unveils 'Burn your Fears' brand campaign

By exchange4media News Service | Tuesday Sep 19, 2017

The channel reiterates its philosophy ‘Bhula de darr, kuch alag kar’ with a star-studded brand campaign

Oman Tourism launches global advertising campaign

By exchange4media News Service | Monday Sep 18, 2017

The campaign will utilize national media channels such as TV, paid search, online display, key digital sponsorships, social media platforms and online streaming applications

Omnicom Media Group promotes Mamatha Morvankar as Chief Investment Officer for India

By exchange4media News Service | Tuesday Sep 19, 2017

Morvankar will be responsible for the investment, accountability and strategic partnerships across Omnicom Media Group’s four offices and for all clients across OMD and PHD

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