Author : content@exchange4media.com
 

Vodafone India launches 4G services in Mumbai

By exchange4media News Service | Wednesday Feb 10, 2016

Mumbai becomes the latest circle after Kerala, Mysore, Kolkata and Delhi & NCR to see launch of Vodafone 4G.

Fever FM increases ad rates by 20 per cent

By exchange4media News Service | Wednesday Feb 10, 2016

The ad rate hike comes into effect from the month of February and will be applicable across all stations.

Colors Kannada adds three new shows to the 9-10pm primetime slot

By exchange4media News Service | Wednesday Feb 10, 2016

COLORS Kannada has launched three new shows in the 9 to 10pm primetime slot. The shows are Super Minute Season 2, Om Shakti Om Shanti and Manedevru

Improving Connectivity key to success of Digital India vision: R.S. Sharma

By exchange4media News Service | Wednesday Feb 10, 2016

The 10th India Digital Summit, organised by the Internet and Mobile Association of India took place from 10th February to the 11th February 2016 at the New Delhi

The Goa Fest ABBY's invites entries for Creative ABBY's 2016

By exchange4media News Service | Wednesday Feb 10, 2016

The last date for entries will be 23 February, 2016 and campaigns brought alive in the period from 1 January, 2015 to 15 February, 2016 will be adjudged by a reckoned jury panel

Dove partners with Indian women on Twitter to co-author ‘Real Beauty Stories’ at Jaipur Literature Fest

By exchange4media News Service | Wednesday Feb 10, 2016

The book called ‘Real Beauty Stories’ is a compilation of stories using real-time tweets by real women. The stories highlighted varied perspectives on beauty and questioned conventional ideas around the same

Delhi Press's Grihshobha to power content for Google's helping women get online in 8 languages

By exchange4media News Service | Wednesday Feb 10, 2016

With eight language editions, Grihshobha will serve content in multiple languages in order to provide women with latest information they need to make internet more relevant for them

How will Pro Kabaddi League’s bi-annual format play out for brands and the audience ?

By exchange4media News Service | Wednesday Feb 10, 2016

2015 saw the network raking in an estimated Rs 50 crore in advertising and sponsorship revenue. Brands on board were State Bank of India, Flipkart, Mahindra 4W, Coca-Cola, Britannia, Himalaya Face Wash and Skore Condoms. This year Star TV, co-owner of the league, has signed up Gionee Mobiles and Fair & Lovely Men's as new sponsors for its third season, apart from retaining its existing core sponsors. And with PKL going bi-annual from 2016, there’s possibility of the property raking in more moolah than 2015.

S Group Insights: Print ad volumes of Telco's and ISP players increased by 12% in 2015

By exchange4media News Service | Wednesday Feb 10, 2016

The ad volumes of Telecom/Internet Service Providers has seen a declining trend on TV & Radio. On the contrary, in Print the ad volumes have increased by 12% in Yr'15

Contract’s ad campaign for Portea highlights the benefits of ‘Healing at Home’

By exchange4media News Service | Wednesday Feb 10, 2016

Contract advertising has released the first commercial for Portea Medical which takes an emotive route to demonstrate how a person can heal faster and in the best possible manner if provided a home environment post-treatment.

IBF applauds TRAI’s notification on differential pricing of data services

By exchange4media News Service | Wednesday Feb 10, 2016

Indian Broadcasting Foundation (IBF) has welcomed the TRAI’s decision to rule out differential pricing.

TAM India to exit TV viewership measurement from Feb 29

By exchange4media News Service | Wednesday Feb 10, 2016

BARC India and TAM India announced today the launch of the long-awaited JV between the two companies. The new entity will be called Meterology Data Pvt, Ltd. (MDL).

Sooperfly and Vivek Law to launch new digital content brand

By exchange4media News Service | Wednesday Feb 10, 2016

The new brand will be a JV between the two and will target audiences seeking financial advice and insights.

Mark Zuckerberg expresses "disappointment" over TRAI decision

By exchange4media News Service | Wednesday Feb 10, 2016

Facebook founder promises to focus on local culture and entrepreneurs in Facebook post and says will continue to work to "break down barriers to connectivity in India".

Snapdeal relaunches Maggi Noodle chicken-variant

By exchange4media News Service | Wednesday Feb 10, 2016

Snapdeal will make available the chicken-variant through an exclusive preview sale in partnership with Nestle.

India.com promotes Sandeep Amar to CEO

By exchange4media News Service | Wednesday Feb 10, 2016

Amar has spent more than 20 years in the industry and has a rich experience working for corporate companies as well as start-ups.

Everymedia’s Kunal Wadhwani joins Shemaroo Entertainment

By exchange4media News Service | Wednesday Feb 10, 2016

Wadhwani will handle social media and digital marketing to give a stronger push to all digital marketing initiatives of the company.

Loofre expands to 9 cities across India with 800 restaurant tie-ups

By exchange4media News Service | Wednesday Feb 10, 2016

Loofre is investing 1 million dollars in expansions and increasing its tie-ups across India to bolster its operations.

Raghav Bahl resigns as Director of TV18 and Network 18

By exchange4media News Service | Tuesday Feb 09, 2016

Ad guru, lyricist and screenwriter Prasoon Joshi recently been inducted on the Network 18 board.

Chennai based Fourth Dimension Media celebrates five years of success

By exchange4media News Service | Tuesday Feb 09, 2016

The Chennai based media outsourcing company Fourth Dimension celebrated its fifth anniversary recently.

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