Author : content@exchange4media.com
 

Zee Entertainment launches Zee.One in Germany

By exchange4media News Service | Friday Jul 29, 2016

The channel was launched in Germany by Punit Goenka, MD & CEO, ZEEL, Amit Goenka, CEO - International Broadcast Business, ZEEL, Friederike Behrends, CEO - Asia TV GmbH (Zee TV) and international Bollywood Superstar, Shah Rukh Khan

Publicis' Nakul Chopra elected President of AAAI

By exchange4media News Service | Friday Jul 29, 2016

Nakul Chopra, CEO – South Asia, Publicis Communications India Pvt Ltd, was elected President of Advertising Agencies Association of India (AAAI) for the year 2016-2017 at its Annual General Body Meeting held today

nexGTv partners with SelectNext Digital for regional content

By exchange4media News Service | Friday Jul 29, 2016

The move will see nexGTv gain worldwide digital rights to 50 Oriya and 10 Bengali music videos, which will be available to its users across the world

92.7 Big FM launch 'Benadryl BIG Golden Voice' Season 4

By exchange4media News Service | Friday Jul 29, 2016

Benadryl BIG Golden Voice Season 4 will be promoted through an extensive 360 degree marketing and digital campaign giving surround through radio, OOH, TV and digital platforms

MangoData - Big Data mobile advertising startup launched in India

By exchange4media News Service | Friday Jul 29, 2016

This data provides deep insights and trends on consumer usage patterns and behavior. However, so far only 3-5% data generated has been utilized for analytics

Dish TV reports 25% dip in profits in Q1 FY17

By exchange4media News Service | Friday Jul 29, 2016

EBITDA for the quarter stood at Rs. 2,646 million compared to Rs. 2,357 million in the corresponding quarter last fiscal. EBITDA margin was 34.0%. Profit before tax was Rs. 631 million while Profit after tax for the quarter was Rs. 409 million

UNIBIC ropes in Shruti Haasan as brand ambassador

By exchange4media News Service | Friday Jul 29, 2016

India's first cookie manufacturer lays out road map to expand reach and widen consumer base

Lowe Lintas Delhi appointed creative agency for TravelTriangle

By exchange4media News Service | Friday Jul 29, 2016

This win marks another one for Lowe Lintas Delhi that has been seeing steady business growth over past few months. A few brands that Lowe Lintas Delhi handles include Vivo, Google, HouseFull, Youtube, Olx, Pepmelt, Revital, Zopper etc

Hansa Cequity partners with CXPA in India

By exchange4media News Service | Friday Jul 29, 2016

CXPA is a global organisation committed to increase the impact and visibility of customer experience professionals

#IndiaCantSee campaign with morphed images of Bachchan, Kohli, SRK and others goes viral

By exchange4media News Service | Friday Jul 29, 2016

The intention of the campaign is to raise awareness to the use of pellet guns against violent protesters by security forces in Kashmir

Discovery appoints Karan Bajaj as SVP & GM South Asia

By exchange4media News Service | Friday Jul 29, 2016

Bajaj will be based in Mumbai and report to Arthur Bastings, President and Managing Director of Discovery Networks Asia Pacific

Zee TV's 'Sa Re Ga Ma Pa' ends on the highest note

By exchange4media News Service | Friday Jul 29, 2016

At the Grand Finale, the entire nation watched with bated breath as the journeys of the Top 5 finalists of ‘Amul Sa Re Ga Ma Pa powered by Flipkart & driven by Hyundai’ inched their way to an exciting culmination. Amidst great frenzy in Goa, Kolkata’s 17-year-old Kushal Paul walked away with the coveted laurel

BARC Ratings: Star Plus, Star Utsav lead urban, rural markets respectively in week 29

By exchange4media News Service | Friday Jul 29, 2016

Star Plus remained at no.1 spot but experienced a dip in the ratings. Colors stayed at no.2 followed by Zee TV at no.3. Life OK acquired the fourth spot pushing Sony Entertainment Television to the sixth spot. In the rural markets, Star Utsav replaced Zee Anmol to acquire the top spot. Zee Anmol slipped to the second spot

Hero MotoCorp's Sunil Munjal to step down

By exchange4media News Service | Friday Jul 29, 2016

Sunil Kant Munjal, Joint Managing Director of Hero MotoCorp and Chairman Hero Corporate Services will step down from the Board of Directors of the two-wheeler maker

Bajaj Auto, Amazon, MakemyTrip make it to 2016's most popular ads on YouTube India

By exchange4media News Service | Thursday Jul 28, 2016

Showcasing the most engaging ads that people chose to watch, the ten ads clocked an astounding 4 lakh hours of watchtime, with over 60 percent happening on mobile devices

BW Marketing Whitebook launch: Marketers discuss challenges in connecting with consumers with new age technology

By exchange4media News Service | Thursday Jul 28, 2016

At the 12th edition of BW Businessworld Marketing Whitebook, marketers discussed the challenges that lay ahead of them in reaching out to audience with respect to new age technology

Intex ropes in Madhuri Dixit as its new brand ambassador

By exchange4media News Service | Thursday Jul 28, 2016

The legendary film actor will endorse new range of Washing Machines and Refrigerators

Ford invests $15 million in Zoomcar

By exchange4media News Service | Thursday Jul 28, 2016

Ford’s venture capital arm flushes in $15 million in Bangaluru based startup Zoomcar which offers self drive car rental service

Mat Baxter appointed Global CEO, Jim Elms named Chairman for Initiative, MD for Interpublic

By exchange4media News Service | Thursday Jul 28, 2016

In this role, Jim Elms will be part of the group’s efforts to drive increased collaboration between IPG Mediabrands and the broader network of Interpublic agencies

BARC Ratings: 'Fan' premiere on Sony Max takes slot up 28%

By exchange4media News Service | Thursday Jul 28, 2016

In the third week of Pro Kabaddi League-Season 4, the match between Dabang Delhi K.C versus Telugu Titans on Sunday fetched the highest viewership ratings. The telecast of UEFA Euro 2016 Finale played between Portugal and France also benefitted Sony Six (SD+HD) and Sony ESPN (SD+HD). The Men’s Singles and Women’s Singles Final of the Wimbledon Lawn Tennis Championships 2016 fetched impressive ratings for the channels. WTP of the movie ‘Fan’ on garnered good ratings for Sony Max

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