Author : content@exchange4media.com
 

BARC Ratings: Star Plus firm at No.1 in urban markets, Star Utsav leads rural markets in week 33

By exchange4media News Service | Thursday Aug 25, 2016

The same pattern followed for week 33 (13-19 August, 2016) of BARC Ratings where Star Plus continued to lead in the urban markets followed by Colors at no.2, Zee TV at no.3 and Sony SAB at no.4. While in the rural markets Star Utsav continued to dominate the top spot

Ganga Ganapathi joins Orchard Advertising as Sr. Vice President & Branch Head

By exchange4media News Service | Thursday Aug 25, 2016

Ganapathi’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business

Reliance Jio Test SIM Does an Apple; Long queues prove appetite for #DigitalIndia

By exchange4media News Service | Thursday Aug 25, 2016

Over the past 24 hours, hundreds have been queuing up at their neighbouring Reliance Digital store as early as 2am

Fakt Marathi viewership zooms 38% on 'Slambook' premiere; Filmfare Awards South 2016 takes slot up 54%

By exchange4media News Service | Thursday Aug 25, 2016

The world television premiere of ‘Miruthan’ helped Sun TV’s viewership grow 20 percent. The telecast of ‘63rd Filmfare Awards South 2016’ on Star Vijay took the slot up by 54 percent. Meanwhile, the first episode of Nat Geo Wild’s ‘Elephant Week’ improved the channel’s viewership by 72 percent

Mindshare India leads ICMA shortlist

By exchange4media News Service | Thursday Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

#Rio2016 records 187 million views, 75 billion impressions on Twitter

By exchange4media News Service | Thursday Aug 25, 2016

Twitter released statistics for activities on the social media platform for the Rio Olympic games

Facebook announces new features for 'Slideshow Ads'

By exchange4media News Service | Thursday Aug 25, 2016

The Slideshow technology has two primary objectives: to make it easier and cheaper to create “video” ad units (typically photo montages) and make them accessible in markets with slow data connections

Myntra's in-house brand Anouk gets bolder with new ad film

By exchange4media News Service | Thursday Aug 25, 2016

The latest film conceptualised by Hectic Content is in tune with the brand’s previous films which questioned the stereotypes ingrained in our society

Prasar Bharti appoints former I&B secretary Sunil Arora as advisor

By exchange4media News Service | Thursday Aug 25, 2016

A 1980-batch IAS officer of Rajasthan cadre, Arora was the I&B secretary before he retired earlier this year.

Satyaki Ghosh to move to L'Oreal Paris

By exchange4media News Service | Thursday Aug 25, 2016

Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India will soon don a new role at L’Oreal Paris

WPP Q2 profits up by 10% to 769 million pounds

By exchange4media News Service | Thursday Aug 25, 2016

WPP has reported headline profits up by 10% to £769m and global revenues of £6.5bn in the first six months.

Reliance Jio Infocomm accuses COAI of openly promoting cartelisation

By exchange4media News Service | Wednesday Aug 24, 2016

Reliance Jio Infocomm has now written to the Cellular Operators Association of India (COAI), accusing it of taking unilateral decisions at the behest of incumbents, on sending representations to the government

Havas Media Group launches #HavasTenOnTen campaign

By exchange4media News Service | Wednesday Aug 24, 2016

Havas Media Group, India has launched the #HavasTenOnTen campaign to celebrate ten years of operations in the Indian media industry as an independent media agency

Sony Le Plex HD offers 'plex experience' with 52 movie premieres

By exchange4media News Service | Wednesday Aug 24, 2016

Sony Le Plex HD, SPN’s premium English movie high definition channel with its library of critically acclaimed movies, promises to offer ‘plex experience’ with unique content properties that includes 52 movie premieres over 52 weeks

'Rajnikanth' packs a silver punch for Muthoot Fincorp

By exchange4media News Service | Wednesday Aug 24, 2016

Muthoot Fincorp sold 165 kilogram of silver on the back of its association with Tamil blockbuster Kabali featuring superstar Rajinikanth

Internet Moguls wins digital mandate for Ramee Group of Hotels

By exchange4media News Service | Wednesday Aug 24, 2016

Presently, the Ramee Group operates 42 hotels, resorts and apartments in India, UAE, Oman and Bahrain

Maxus Content, The Viral Fever & Tata Motors bring alive ‘Tripling’ with Tiago

By exchange4media News Service | Wednesday Aug 24, 2016

The association, conceptualized by Maxus Content for Tiago and The Viral Fever, aims to engage with the millennials by understanding their content consumption pattern

SonyLIV rolls out #WohHaareNahin campaign

By exchange4media News Service | Wednesday Aug 24, 2016

The video underlines how athletes have succeeded against all odds to represent the country at Sports grandest arena

Snapdeal lines up a Rs 200 Crore Marketing Campaign for Diwali

By exchange4media News Service | Wednesday Aug 24, 2016

Spends to be focused on a 360° connect with users

Blippar partners with Penguin Books India for Ravinder Singh's latest novel

By exchange4media News Service | Tuesday Aug 23, 2016

Having made their foray into the world of Augmented Reality, the author along with Penguin Books India, is breaking the fourth wall by giving readers the chance to interact directly with him, through a seemingly inanimate book cover

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