Author : content@exchange4media.com
 

Media Mantra celebrates five years with brand new logo and tagline

By exchange4media News Service | Saturday Aug 19, 2017

The rebranding marks new thinking, devising new ways of building brands and conceptualizing ways to counter new challenges

TVF partners with Airtel to create internet's first LIVE reality show

By exchange4media News Service | Saturday Aug 19, 2017

The web-reality event will take place from Aug 18–20, featuring Jitendra Kumar, one of TVF’s most popular faces

Arvind Vohra steps down as CEO and MD, Gionee India

By exchange4media News Service | Saturday Aug 19, 2017

He will continue as the company’s executive director

TheVibe enters the world of branded campaigns by partnering with Castrol

By exchange4media News Service | Saturday Aug 19, 2017

Through its aesthetic first-person narration, the content creators aim to partner with leading brands for their upcoming series and features

Honda Jazz takes the webisode approach for its latest campaign

By exchange4media News Service | Saturday Aug 19, 2017

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment

e4mrecap: The Week That Was

By exchange4media News Service | Saturday Aug 19, 2017

A recap of the most important stories that you may have missed this week

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

By exchange4media News Service | Saturday Aug 19, 2017

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

'Ghar Aaiye Na' campaign by Big Bazaar expounds on 'home is where the heart is' adage

By exchange4media News Service | Saturday Aug 19, 2017

The campaign created by DDB Mudra West aims to increase awareness about the home décor and kitchen segment of Big Bazaar

Katrina Kaif oozes luxury and glamour in new TVC by Berger Paints India

By exchange4media News Service | Saturday Aug 19, 2017

The TVC aims to create a unique brand identity in the super premium interior emulsion category around luxury and glamour

Asian Paints' brand ambassador Nawazuddin Siddiqui urges consumers to make the right choice

By exchange4media News Service | Saturday Aug 19, 2017

With a tagline like 'Choice Tarakki Ki,’ the film leaves a pertinent message about making progressive choices that leaves no room for compromise when it comes to quality

Indigo 91.9 pays tribute to the National Anthem with exclusive A Capella rendition

By exchange4media News Service | Friday Aug 18, 2017

An exclusive series honouring the finest brands and the people behind them was also showcased

BARC Week 32: Star Plus comes back to lead Hindi GEC urban market

By exchange4media News Service | Saturday Aug 19, 2017

Star Plus regained control over the urban market with 399 million impressions but none of its shows made it to the Top 5 programs

Facebook introduces new way to buy in-stream video ads

By exchange4media News Service | Saturday Aug 19, 2017

Facebook has announced that the company is investing in an ecosystem of short and long-form video content.

Vizeum wins media mandate for Bauli India

By exchange4media News Service | Saturday Aug 19, 2017

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency pitch

Impact PR appoints Prabhat Bhattacharya as COO

By exchange4media News Service | Saturday Aug 19, 2017

The role of the Chief Operating Officer has been created with the aim to link the corporate reputation chain

Vishal Sikka quits as Infosys MD and CEO with immediate effect

By exchange4media News Service | Saturday Aug 19, 2017

UB Pravin Rao has been appointed Interim Chief Executive Officer and Managing Director reporting to Sikka under the overall supervision and control of the company's board

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Friday Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

DAVP inks special deal with news broadcasters to promote Quit India campaign

By exchange4media News Service | Friday Aug 18, 2017

As part of the deal, channels will create special vignettes to promote the campaign

Gartner identifies three megatrends that will drive digital business into the next decade

By exchange4media News Service | Friday Aug 18, 2017

artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelligence in the next five to 10 years

GP Petroleums appoints Suresh Raina as brand ambassador for IPOL

By exchange4media News Service | Friday Aug 18, 2017

Raina will be the face of IPOL Lubricants for a period of one year and will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by GP Petroleums

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