Author : content@exchange4media.com
 

Ogilvy India wins Bajaj Auto’s Dominar 400 integrated creative mandate

By exchange4media News Service | Tuesday Dec 06, 2016

The size of the account is yet to be ascertained

Enormous strengthens senior creative team for its Mumbai & Delhi offices

By exchange4media News Service | Tuesday Dec 06, 2016

Shubhojit Sengupta, Umesh Grover, George Sebastian and Shailesh Khandeparkar join the team

Datalicious opens excellence hub in Bangalore, India

By exchange4media News Service | Tuesday Dec 06, 2016

Datalicious opens excellence hub in Bangalore, India

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

By exchange4media News Service | Tuesday Dec 06, 2016

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

Tata Communications unveils new brand campaign to highlight its diverse portfolio

By exchange4media News Service | Tuesday Dec 06, 2016

Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017

Uber India reports 442 per cent spike in revenues at Rs 374 crore

By exchange4media News Service | Tuesday Dec 06, 2016

Uber India Systems, which provides marketing and support services to Uber, has reported 442 per cent jump in its revenues for the year ended March 2016 at Rs 374 crore against Rs 69 crore in the previous year, according to its filing at the registrar of companies

Media Mantra bags 15 accounts in a span of 60 days

By exchange4media News Service | Tuesday Dec 06, 2016

The consultancy has bagged clients across sectors including education, IT, e-commerce, real estate, healthcare, government and more

Techspectations 2016 a boost to digital branding and start-up ecosystem

By exchange4media News Service | Monday Dec 05, 2016

The first ever digital summit in Kerala “Techspectations 2016”, organized by Manorama Online to commemorate two decades of its existence, saw influential digital czars lending an ear to innovators, product visionaries, designers, mobility experts and programmers

Indigo 91.9 FM opens registrations for Northern Lights concert in Norway

By exchange4media News Service | Monday Dec 05, 2016

The newly launched experience faction of Indigo 91.9, TheIndigoXp.com, has opened registrations for a musical opportunity to XPerience the Northern Lights in Norway

The Hindu launches #spiritofbengaluru campaign in Bengaluru

By exchange4media News Service | Monday Dec 05, 2016

The campaign is currently live digitally on spiritofbengaluru showcasing 2 contrasting personas of the city of Bengaluru. The campaign will be followed by launch in TV, print and cinemas across the city

Airtel appoints Sunil Taldar as CEO & Director (DTH)

By exchange4media News Service | Tuesday Dec 06, 2016

Taldar will be a member of the Airtel Management Board and report to Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel

Indian Marketing Awards 2016: Winners Speak

By exchange4media News Service | Tuesday Dec 06, 2016

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

P&G netprofit jumps 50% to Rs 104 crore

By exchange4media News Service | Monday Dec 05, 2016

FMCG major Procter and Gamble Hygiene and HealthCare Ltd (P&G) has reported a 50.14 per cent jump in net profit at Rs. 104 crore for the quarter ended September 30, helped by lower expenses

Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

By exchange4media News Service | Monday Dec 05, 2016

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

Rentomojo appoints Dentsu Webchutney as its digital agency

By exchange4media News Service | Monday Dec 05, 2016

Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs

#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

By exchange4media News Service | Monday Dec 05, 2016

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

Myntra aims to hit $2bn in revenue run rate next year; looks at AI for personalised experience

By exchange4media News Service | Monday Dec 05, 2016

Myntra witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of $1 billion. It’s reportedly aiming to hit $2 billion in revenue run rate and turn profitable by the end of 2017-18 fiscal year

It is the quality and consistency of the idea that really matters—Suresh Narayanan, Nestle India

By exchange4media News Service | Saturday Dec 03, 2016

Narayanan was speaking about his role as jury chair at exchange4media 's annual Indian Marketing Awards held in Delhi

Mondelez India Launches a Marketing Campaign for Cadbury Fuse

By exchange4media News Service | Saturday Dec 03, 2016

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

ADC 96th Annual Awards announces digital and design jury chairpersons

By exchange4media News Service | Saturday Dec 03, 2016

The Art Directors Club has announced that R/GA’s Chloe Gottlieb to chair digital, Modern Dog Design’s Robynne Raye to chair design jury for ADC 96th Annual Awards

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