Today News
 
MediaCom's turning point from a 'Sleeping' to 'Waking' Tiger
 MediaCom's turning point from a 'Sleeping' to 'Waking' Tiger
Mark Heap, CEO, MediaCom APAC talks about bringing in a collaborative & rigourous spirit into the region, underscoring the need for MediaCom India to 'up' its profile and positioning
Shekhar Gupta moves out of India Today two months after joining
 <img src=http://www.exchange4media.com/FS17j12.jpg border=0>Shekhar Gupta moves out of India Today two months after joining
Shekhar Gupta has put in his papers as Editor-in-Chief & Vice Chairman, India Today Group two months after joining the Group. He will, however, continue as Editorial Advisor to the Group even as he pursues his creative and entrepreneurial interests
Funds-rich Snapdeal faces smart investment challenges
 Funds-rich Snapdeal faces smart investment challenges
Rata Tata's investment in the company has just made the e-retail space in India more interesting. But where does Snapdeal go from here?
IMA 2014: India gets its own marketing awards
 IMA 2014: India gets its own marketing awards
exchange4media presents India's first marketing awards that will set the benchmark of marketing excellence in India
Why are brands cold to BCCI sponsorship rights?
 Why are brands cold to BCCI sponsorship rights?
Poor performance of the Indian team and uncertainty over the cricketing calendar kept advertisers away, making it an easy win for Micromax, which bid at only Rs 20,000 higher than the base price
What the infotainment channel boom means for brands
 What the infotainment channel boom means for brands
The recent spate of launches prompts the question, is it fragmenting the genre or adding to its growth?
FM Phase III: No reduction of reserve price or frequency gap, but migration formula accepted
 <img src=http://www.exchange4media.com/CS11j13.jpg border=0>FM Phase III: No reduction of reserve price or frequency gap, but migration formula accepted
The Ministry of Information & Broadcasting (MIB) has accepted TRAI's recommendations on increasing license period as well as the TRAI migration fee formula. However, MIB has turned down a review of the reserve price for FM Phase III auctions that had been recommended by TRAI
Marketing Guru Jack Trout to speak about online marketing on Radio One
 Marketing Guru Jack Trout to speak about online marketing on Radio One
Jack Trout, one of the world's foremost experts on marketing who defined the theory of 'positioning' and 'marketing warfare' will be heard exclusively on Radio One's new program Radio One #onliners
IndusInd Bank assigns its media duties to Lodestar UM
 IndusInd Bank assigns its media duties to Lodestar UM
The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme
Govt mulls setting up new regulator for communications sector
 Govt mulls setting up new regulator for communications sector
The Modi Govt is planning to set up a new 'super regulator' for the communications sector that could replace the Telecom Regulatory Authority of India and the Telecom Disputes Settlement and Appellate Tribunal
BBC Worldwide expands its advertising sales team in Asia
 BBC Worldwide expands its advertising sales team in Asia
John Williams has been appointed Vice President, ASEAN & India, and will be based in Singapore. Katy Xu takes on the role of Vice President, Greater China & North Asia, located in Hong Kong
Maxus strengthens regional leadership teams in West and South
 Maxus strengthens regional leadership teams in West and South
In the southern region, Maxus has elevated Kishankumar Shyamalan to General Manager. Monaz Todywalla joins as General Manager, Maxus Mumbai, where she will be leading client teams for Vodafone, L'Oreal, HDFC Life and Kotak
Leo Burnett consolidates APAC, Greater China regions; Jarek Ziebinski made Chairman & CEO
 Leo Burnett consolidates APAC, Greater China regions; Jarek Ziebinski made Chairman & CEO
In his new role, Ziebinski will split his time between Shanghai & Singapore. Donald Chan, Group CEO of Leo Burnett China will also oversee Leo Burnett Hong Kong. Eddie Booth, Regional Chairman & CEO of Greater China will be retiring from Leo Burnett following 15 years at the agency
MIB issues stern warning to News Live channel for showing disturbing visuals
 MIB issues stern warning to News Live channel for showing disturbing visuals
The MIB noted that the visuals were neither morphed nor blurred and violated provisions of the Programme Code contained in the Cable Television Network Rules, 1994 framed under Cable Television Network (Regulation) Act, 1995
The BBC & CNN neck and neck for global online audiences in July: ComScore
 The BBC & CNN neck and neck for global online audiences in July: ComScore
New research from ComScore has revealed that the BBC's global audience has grown by 30 per cent since 2012 to 73.4 million unique browsers - just 200,000 (0.27 per cent) short of CNN's 73.6 million
Sun Network's Kungumam launches health magazine 'Kungumam Doctor'
 Sun Network's Kungumam launches health magazine 'Kungumam Doctor'
Kungumam owned by Kalanithi Maran's Sun Network is planning to launch 'Kungumam Doctor.' The magazine is priced at Rs 15 and will have an initial print run of 60,000 copies. The group expects to take it to 1 lakh copies within six months of the launch