Today News
 
Will Twitter manage to woo brands with festive shoppers?
 Will Twitter manage to woo brands with festive shoppers?
The social media platform's latest survey suggests 61 per cent of its users are ready to pick up shopping ideas from here, while 84 per cent said they would shop for brands they follow on Twitter. But not everyone is buying the argument yet
GroupM Global President Dominic Proctor to speak @ exchange4media Conclave 2014
 GroupM Global President Dominic Proctor to speak @ exchange4media Conclave 2014
Proctor will share his thoughts on how to find the right balance between technology and creativity in the ever-changing landscape of advertising and marketing
Lowe Lintas and Partners bags creative duties for Flipkart
 Lowe Lintas and Partners bags creative duties for Flipkart
The agency has won the account on the back of a multi- agency pitch. The incumbent agency on the account is Happy Creative Services
Discovery bets big on India, invests $ 2 billion in programming
 Discovery bets big on India, invests $ 2 billion in programming
The country delivers 40 per cent of the viewership in the Asia Pacific region, said JB Perrette, President, Discovery Networks International, talking about the impressive diversity of the Indian television industry
Flip flop over digitisation sends wrong signals to the world: Rahul Khullar
 Flip flop over digitisation sends wrong signals to the world: Rahul Khullar
The TRAI Chairman also stressed on the need to keep politicians away from broadcasting platforms and a comprehensive national media policy
Media can be the country's key engine of growth: Sanjay Gupta
 Media can be the country's key engine of growth: Sanjay Gupta
The Star India COO also emphasised that the industry needs some changes in outlook and policy to keep growing and make a strong social impact
After Epic TV, Kalinga gets MIB nod
 After Epic TV, Kalinga gets MIB nod
The channel is owned by a Cuttack-based media house and received its license in the news category
The Hindu launches online portal roofandfloor.com
 The Hindu launches online portal roofandfloor.com
The site is expected to complement the newspaper's property supplement, Property Plus; plans to roll out for the rest of the country on the anvil
Coke pops open Zero for Indian men
 Coke pops open Zero for Indian men
10 years after the product was introduced in the US, Coca Cola finds enough fizz in the jet-setting Indian male market to launch its zero-calorie drink
Scarecrow appoints Anjali Rawat as ECD-Art for its Mumbai Office
 Scarecrow appoints Anjali Rawat as ECD-Art for its Mumbai Office
Rawat's last stint was at Metal Communications as Creative Director