Today News
 
  See rebranding from the viewer's lens, not the organization's: Sudhanshu Vats
Vats, Group CEO, Viacom18 Media on the purpose and strategy behind rebranding 5 ETV regional channels as Colors, maintaining ETV’s legacy while bringing contemporariness of Colors, & creating more appeal for advertisers
 Why are e-commerce majors missing in action from World Cup so far?
Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far
 Tyroo plans to drive 100 million transactions with launch of product ads
Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product ad platform in the next two years after this launch
 <font color=Guest Column: From media outputs to business outcomes" title=" Guest Column: From media outputs to business outcomes" width="120px" height="90px" border="0"/>
We could spend an inordinate amount of time in making sense of TV GRPs vs online video impressions, print performance vs banner impression, or we can shift energies from these media outputs to their provable contributions to business outcomes, says Anand Chakravarthy, Head-West at Maxus
 MAMA Lab India finishes ethnographic study across 12 cities
MAMA Lab India has recently finished an ethnographic study across 12 cities, interacting with 24 mothers of all religions, ages and geographies over 30 days
 BARC India rolls out its Pricing Philosophy
The Pricing philosophy for Broadcasters is a flat cess as a percentage of net TV advertising billing
 Digital is a more cost effective way of building a brand: Pradeep Pandey
“If you have a very disruptive product or idea then you can even do campaigns only on digital and still be successful,” says Pradeep Pandey, CMO, Future Generali Life Insurance
 Obituary: Studio PrintArt’s Debabrata Chaudhuri passes away
Chaudhuri generously parted his knowledge to numerous industry leaders and professionals and earned innumerable national & international awards for design & production