Today News
 
Token participation & not winning adequately also reflects poorly on agencies: S Swamy
 Token participation & not winning adequately also reflects poorly on agencies: S Swamy
The Chairman, Goafest Organising Committee speaks on the conspicuous absence of the top three agencies from Goafest this year; Leo Burnett & CreativeLand Asia staying away doesn't help either
Parties' poll moves on radio: Kejriwal, Modi rule the airwaves
 Parties' poll moves on radio: Kejriwal, Modi rule the airwaves
Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium
IPL takes over the web, advertisers flock online
 IPL takes over the web, advertisers flock online
IPL has seen substantial streaming online, while Twitter integration has become a major highlight of the series. Brands see high value in integrated digital campaigns
McCann Erickson will not send entries to Goafest this year
 <img src=http://www.exchange4media.com/CS11j13.jpg border=0>McCann Erickson will not send entries to Goafest this year
McCann Erickson has confirmed that the agency will not be sending entries for Goafest this year. However, the agency will participate at the festival and send its delegates
Kejriwal tops YouTube's list of top 10 political videos
 Kejriwal tops YouTube's list of top 10 political videos
Arvind Kejriwal tops the chart with 6 out of 10 videos featuring him. Arnab Goswami also got a number of eyeballs for his interview with Rahul Gandhi and Lalu Prasad Yadav
Why brands should choose education over entertainment: Sourabh J. Sarkar
 Why brands should choose education over entertainment: Sourabh J. Sarkar
The time has come for branding and mass-media professionals to translate the success-mantra from the field of entertainment to the field of education, says Sourabh J. Sarkar, founder of the KarmYog for 21st Century movement
Mindshare launches The Loop for paid, owned and earned marketing in real-time
 Mindshare  launches The Loop for paid, owned and earned marketing in real-time
Mindshare enriches adaptive marketing in paid media for clients with global launch of The Loop - a data infused 'war room'; enhances Twitter partnership
All power to the people : Samsung Galaxy S5
 All power to the people : Samsung Galaxy S5
Created by Cheil Worldwide, the new campaign focuses on how innovation is shifting from a 'product centric' to 'people centric' point of view and shows that meaningful innovations are inspired by consumers
How do you form your political views? asks ABP News
 How do you form your political views? asks ABP News
New campaign for ABP News by Lowe Lintas tells people to steer clear of uninformed choices made on frivolous knowledge on politics
RED FM goes OOH with digital pledge-meters, spurring people to 'press the button'
 RED FM goes OOH with digital pledge-meters, spurring people to 'press the button'
'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who have pledged to vote
Razorfish hires MediaCom's Vik Kathuria as Global Chief Media Officer
 <img src=http://www.exchange4media.com/CS11j13.jpg border=0>Razorfish hires MediaCom's Vik Kathuria as Global Chief Media Officer
In his new role, Kathuria will be responsible for further transforming and aligning the agency's global media practice. He will oversee a global client roster that includes DHL, Starwood, HSN & Best Buy
Omnicom Media Group aligns with Resolution Media across the network
 <img src=http://www.exchange4media.com/CS11j13.jpg border=0>Omnicom Media Group aligns with Resolution Media across the network
With this development, OMG India boosts its search & performance marketing expertise. Avinash Vanpal & Sam Thomas will co-lead the Resolution Media offering