Today News
 
 How social media got it right with Maha polls
The Assembly elections have proved that the parties that created the most positive buzz on social media also won the elections. Could it replace the traditional exit polls?
 We have to rechristen the terms we use in the media plan: R Gowthaman
Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC
 National brands shower 40 per cent more on southern TV this Diwali
Despite the political turmoil and natural calamity, the festival has seen a reasonable hike in ad spends and sales, say stakeholders
 India Value Fund Advisors to sell 51% stake in Radio City?
IVFA, the majority stakeholders in Radio City, are looking to offload 51 per cent stake in the FM operators. The VC firm is said to be currently engaged in negotiations with a few major corporations according to industry sources
 The secret behind Zomato's new flavour
The new look of the restaurant search platform, and its new logo is a celebration of the passion for food in the 17 countries that it covers, say Deepinder Goyal, Founder & CEO and Rameet Arora Chief Marketing Officer
 TV screens to light up with blockbuster Diwali shows
The long festive weekend will see a gamut of special shows, movies and new series aimed at keeping the viewers glued to their screens
 <img src=http://www.exchange4media.com/CS11j13.jpg border=0>Vserv unveils proposition to lead the smart data revolution
Through its proprietary algorithm and 500 million+ unique user profiles, Vserv has created actionable user personas and identifies intent signals in real-time
 <img src=http://www.exchange4media.com/CS11j13.jpg border=0>Madison Media Group creates 360 degree selfie booth at the Wills Lifestyle Fashion Week
The two brands have devised the concept of "Wills Rock the Ramp"a 360 degree Vine booth - a twist to the traditional twirl people do to show off what they're wearing
 Nitin Bawankule takes over Punitha Arumugam’s role for interim period
Nitin Bawankule, Director, E-commerce and Online Classifieds will be taking over as Director of Agency Business, Google India on a temporary basis
 Ajay Vidyasagar named Director of Partnerships, YouTube APAC
In this role, Vidyasagar will manage India Core Partnerships organization and will also be responsible for Google’s broader cross-functional YouTube related initiatives for India
 Sony launches sports reality show, Box Cricket League
BCL consists of 8 teams, comprising 120 popular television celebrities who will compete against each other playing a total of 19 matches of 14 overs each
 Airtel and Samsung launch iDTV, India's first Integrated Digital TV
Samsung's range of SmartDirect TVs will come with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need to install an external set top box exchange4media News Service
 <font color=red>Guest Column: </font>The whiff of opportunity in festive airs
The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH