Today News
 
Self-regulation in ads: A better remedy than Govt intervention?
 Self-regulation in ads: A better remedy than Govt intervention?
As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of self-regulation, calling it self-sufficient and reliably pre-emptive
Flipkart crashes again as Xiaomi Mi 3 goes on sale
 Flipkart crashes again as Xiaomi Mi 3 goes on sale
Flipkart crashed temporarily just minutes after Chinese company Xiaomi's flagship product, Mi 3 was launched exclusively on the site. Website had also crashed when Motorola Moto E went on sale
Celebrity talk shows: Low on numbers, high on interest
 Celebrity talk shows: Low on numbers, high on interest
While celebrity talk shows don't gross ratings like soaps or reality shows, channels continue to back them in order to appeal to niche audiences & maintain versatility in programming. exchage4media explores the glamour & the business behind the genre
With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy
 With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy
On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India
GSK consolidates digital media duties of Horlicks with PHD India
 GSK consolidates digital media duties of Horlicks with PHD India
The win includes GSK's Horlicks & all Horlicks variants. PHD won the competitive pitch following the decision to consolidate all of Horlicks' digital business into one media partner earlier this year
Havas Media Group India wins digital AOR of BW|Businessworld
 Havas Media Group India wins digital AOR of BW|Businessworld
The win comes on the back of a multi-agency pitch. The mandate for Havas Media includes digital strategy, planning, design and execution as BW|Businessworld digitally revamps and grows
Philips ties up with Amazon & Disney in its first-ever digital launch
 Philips ties up with Amazon & Disney in its first-ever digital launch
Philips announces strategic partnership with Amazon & Disney for its lighting product range designed especially for children. Products will be made available "exclusively" on Amazon & extended to retail outlets within a year
TRAI's fresh recommendations: Increase license period, revamp cross media policy
 <img src=http://www.exchange4media.com/CS11j13.jpg border=0>TRAI's fresh recommendations: Increase license period, revamp cross media policy
As per TRAI's recommendations, the period of DTH license should be increased from 10 years to 20 years. Policy on Cross-holding/ Control to be restructured to bring in uniformity in the broadcasting and distribution sectors
Seagull Advertising appoints Zahid Gawandi as COO
 Seagull Advertising appoints Zahid Gawandi as COO
Prior to joining Seagull, Gawandi served as CMO at Destimoney. Gawandi has worked with companies like Reliance & Spice and ad agencies like Dentsu & Hakuhodo Percept
Vserv.mobi appoints Anurag Patnaik as Senior Vice President, Product
 Vserv.mobi appoints Anurag Patnaik as Senior Vice President, Product
Patnaik has over 17 years of multi-disciplinary experience across digital advertising, mobile, media & big data. In his last assignment, he spearheaded the next generation digital ads business on Jio 4G
Week 29 Ratings: Life OK returns to No. 3; ZEE’s Zindagi records 29 TVMs
 Week 29 Ratings: Life OK returns to No. 3; ZEE’s Zindagi records 29 TVMs
As per data sourced from TAM subscribers for Week 29, all the major GECs saw growth in gross viewership. 'Yudh' fails to work for Sony, as channel sees degrowth. ZEE's new channel Zindagi opens on a muted note
Komli Media appoints Ruksh Chatterji as Vice President, India
 Komli Media appoints Ruksh Chatterji as Vice President, India
The appointment marks the completion of hires in line with the company's strategic vision of focusing on offering cutting-edge technology platforms to clients. Chatterji joins Komli from Jabong
AIR to bring Commonwealth Games Glasgow action live in India
 AIR to bring Commonwealth Games Glasgow action live in India
Live coverage includes Curtain Raiser on July 23, Opening Ceremony on July 24, Closing Ceremony on August 4, all the hockey matches featuring India, & India-specific matches of the badminton events, among others
VML Qais appoints Udit Bhambri as Business Director, India
 VML Qais appoints Udit Bhambri as Business Director, India
Bhambri joins VML Qais with eight years of experience in branding, working for blue chip companies across industries such as FMCG, banking, real estate, pharmaceuticals, fashion and e-tailing
SBI selects Global Advertisers for outdoor promotion
 SBI selects Global Advertisers for outdoor promotion
The win comes on the back of a multi-agency pitch. The agency's mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities