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Need for growth capital puts e-commerce portals in a fix
Indian e-commerce sector encounters a tough phase due to the cluttered structure and requirement for long-term business capital
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2-min video: E-comm advertisers driving digital spends – Rob Norman
About 30-40 per cent of all of the world’s online advertising is through e-commerce, says the Chief Digital Officer of GroupM Global
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Brands creating customer pull with TVCs on YouTube
According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect
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Mumbai's new logo meets with mixed reactions on Twitter
Umbrella Design gives city its own unique identity at BMC’s behest; Critics take to the micro blogging site to discuss what works, what doesn't...
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There are ways to deal with digital innovations: Rob Norman
Marketers need to check a few boxes before adopting tech – size of the user base, barriers, data it will create, etc., explains the Chief Digital Officer of GroupM Global
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How can brands harness the power of digital advtg? Experts reveal mantra...
Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts
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Razorfish ropes in Manan Mehta as Business Head
Mehta’s mandate includes introducing & establishing Razorfish in India, and putting together an A-team to run client operations
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Razorfish ropes in Manan Mehta as Business Head
Mehta’s mandate includes introducing & establishing Razorfish in India, and putting together an A-team to run client operations
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Technology is helping amplify brand experience: Rob Norman
Various innovations have made it possible for brands to connect with consumers without fear of disruption, says the Chief Digital Officer of GroupM Global
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Digital should not be the last few drops in a marketing mix: Experts
Vikram Chandra, Manish Vij, Venkat Nettimi, Nikhil Rungta, Anup Jain & Amisha Sethi talk about connecting the digital dots @IMPACT Digital Marketing Meet
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2-min video: Indian marketers don't understand 'virality' – Roopak Saluja
The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective
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GroupM & Optimystix join hands to launch digital video-led co, MashUp
MashUp will work with brands to connect with consumers on digital and social media platforms using customised and differentiated content
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YouTube's subscription-based channels open new avenues for brands
Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect
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SCB going to Mt Everest to showcase anytime, anywhere banking
In its latest mobile innovation, Standard Chartered Bank to go to Mt Everest to prove that banking is, quite literally, possible on the go with its mobile app Breeze
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Is banner advertising not pocket friendly?
With the arrival of comparatively cheaper advertising tools, marketers tend to ignore banner ads. e4m explains how to make the penny invested in banners count…
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