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Brand Rajasthan Royals remains intact; IPL to be affected more
The brand equity of Rajasthan Royals has been displaced post the spot fixing controversy, but it is not dented. Brand IPL has taken a harder hit, say market experts
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With spot-fixing exposé, is brand IPL in danger?
So far, brands associating with the tournament have reposed their faith in IPL, but are concerned about long-term impact if such controversies are repeated
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MSM hikes ad rates for last few nail-biting IPL matches
Ad rates for IPL 6 have surged in spite of steady TRPs as marketers bet on the reach factor. Critics, however, argue that spends may not be justified
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Nivea repositions male grooming category to grab larger market share
The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence
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Slowdown in automobile sales to not hinder media spends this year
Experts predict that decline in auto sales is just temporary and to hold ground in the increased clutter, ad spends by auto makers will not be curtailed
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In a bid to recapture losing ground, Nokia launches low cost phone
To fight increasing competition from low cost Android devices from Samsung & Micromax, Nokia launches Asha 501
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"If we are useful to consumers, they will reward us with patronage"
LK Gupta, CMO of redBus talks about the online bus ticketing segment in India, redBus’ business model and reasons behind launching its first ever mktg campaign
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The world is looking at India for frugal design principles: Ashwini Deshpande
Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design
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Can Jet-Etihad deal revive media spends in the cautious airline market?
Experts predict that a price war will surge post the deal, making competition very intense & this will have a vital affect on media spends
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CultureLIVE to bring the best of events, media, mktg together
The two-day workshop is an initiative of Indian School of Events & Entertainment, in collaboration with IIT Delhi BRCA
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CultureLIVE to bring the best of events, media, mktg together
The two-day workshop is an initiative of Indian School of Events & Entertainment, in collaboration with IIT Delhi BRCA
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Social media drives 'Yeh Jawaani Hai Deewani' marketing blitz
From brand integrations to an extensive social media campaign, the latest movie from Dharma Productions’ stable is going all out to create buzz
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FMCG, auto to drive ad spends this fiscal
Market experts predict FMCG, automobile, telecom, banking & retail will increase media spends, while real estate & education might tighten purse strings
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Is Oreo the smartest cookie in town?
Oreo’s latest marketing initiative sees the brand collaborate with Café Coffee Day; digital & OOH platforms play a key role in the communication plan
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MICA launches market intelligence database
Built around a unique data-fusion algorithm developed by the professors and researchers of MICA, MIMI provides a composite & granular market view
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