Most Read Stories
 
'Kaun Banega Crorepati' fortifies its presence in digital media as well
 'Kaun Banega Crorepati' fortifies its presence in digital media as well
Digital destinations include the new-look KBC website, KBCSony.com, the official KBC App, and the KBC Play Along Application. Both, the official App and the Play Along app, are available on iTunes (iOS), Android and Windows
Guest Column: That Airtel Ad, and why it's a very bad idea
 That Airtel Ad, and why it's a very bad idea
Only in advertising will you get a spouse who gives you space, is your boss, doesn't go all python-grip on you, drives home in her own car and cooks non-bhindi-type food, says Bodhisatwa Dasgupta, Creative Director, Grey Worldwide
exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable
 exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable
The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics
Targeted advertising or online stalking?
 Targeted advertising or online stalking?
With big data evolution, targeted advertising is affecting almost all netizens. Could too much of targeting & contextualization be unproductive for the brand, leading to customers shunning the brand altogether? exchange4media finds out
Our competition in India overpaid for ill-judged acquisitions: Sir Martin Sorrell
 Our competition in India overpaid for ill-judged acquisitions: Sir Martin Sorrell
Sir Martin Sorrell roots for organic growth, hints WPP in India is open to high-scale acquisitions
Sumit Awasthi joining IBN7 as Deputy Managing Editor
 Sumit Awasthi joining IBN7 as Deputy Managing Editor
Veteran journalist Sumit Awasthi is joining IBN7, as per industry sources. He will be taking charge as Deputy Managing Editor and replace Vinay Tewari who has put in his papers. This is Awasthi’s second stint with IBN7
Is advertising on YouTube worth it?
 Is advertising on YouTube worth it?
In the age of the viral video, is YouTube a value for money proposition for Indian advertisers?
Guest Column: Modi-fied - the making of 'Digital India'
 Modi-fied - the making of 'Digital India'
K V Sridhar, Chief Creative Officer, SapientNitro commends PM's Independence Day speech, especially points made on Digital India, manufacturing impetus, gender equality & cleanliness. Sridhar calls for media fraternity to be ready with content, ideas and resources for the digital space
HDFC Life takes day-to-day life analogies to connect with customers
 HDFC Life takes day-to-day life analogies to connect with customers
HDFC Life's new campaign for its term plan Click2 Protect Plus, created by Leo Burnett, communicates the flexibility of the plan and the fact that it allows people to customise it as per their needs
TO THE NEW Roundtable brainstorms over 'Social for Business'
 TO THE NEW Roundtable brainstorms over 'Social for Business'
Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable
12345...