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Talent crunch is the biggest problem on digital: Rajdeep Chatterjee
 Talent crunch is the biggest problem on digital: Rajdeep Chatterjee
Rajdeep Chatterjee, Digital Marketing Manager, Nokia, takes account of the significant trends in the medium, its influence on customer engagement, and the impediment it faces
Broadcasters prep up for online video explosion
 Broadcasters prep up for online video explosion
Video content is expected to be the most widely consumed form of media online. However, the market in India is still not sizeable, nor mature enough. A look at how the online video content market is poised in India
Amend the definition of ROI on digital, concur experts
 Amend the definition of ROI on digital, concur experts
The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters
#FutureProof: Ushering in India's 'Golden Age' of football with ISL
 <font color=red>#FutureProof: </font>Ushering in India's 'Golden Age' of football with ISL
Rohit Bansal highlights how the Indian Super League seeks to create a footballing culture in India with renewed energy, investment & commitment by the stakeholders
Amar Ujala Youth Quotient: The media world is erratic, every day is a new challenge: Shruti Singh
 <font color=red>Amar Ujala Youth Quotient: </font>The media world is erratic, every day is a new challenge: Shruti Singh
Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow
MSM partners WATConsult to launch Pepsi IPL 2014 mobile app
 MSM partners WATConsult to launch Pepsi IPL 2014 mobile app
With the 'Cricket Ka Bulaava' app, Sony Max & Sony Six aim to reach out to the maximum people in the country via a digital platform & ensure a two-way interaction with them
IPL takes over the web, advertisers flock online
 IPL takes over the web, advertisers flock online
IPL has seen substantial streaming online, while Twitter integration has become a major highlight of the series. Brands see high value in integrated digital campaigns
Election Tracker: Boost for Kejriwal; AIADMK outscores DMK in favourability
 Election Tracker: Boost for Kejriwal; AIADMK outscores DMK in favourability
Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress
We will wait out this year to see what course Goafest takes: Sajan Raj Kurup
 We will wait out this year to see what course Goafest takes: Sajan Raj Kurup
On participating at Goafest, the Founder & Creative Chairman of Creativeland Asia says "Not till we see some credibility & reason to invest" & adds that the agency will re-evaluate its credibility next year & make an informed decision
Marketers balancing spends between news and IPL
 Marketers balancing spends between news and IPL
News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends
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