While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply
STAR India’s CEO Uday Shankar tells exchange4media that the response ‘Satyamev Jayate’ received is “heartening”
Summer time helps Disney in scoring a rating high for its movie Doraemon in Nobita and The Steel Troops
Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value
Bahl will report to CEO Raj Nayak. He comes from Turner India, prior to which, he was with Mahuaa TV and STAR India
MCCS’ EVP – Marketing & Distribution, Neeraj Sanan speaks on the company’s preparation to let go of ‘Star’ branding from June 1
The simulcast across nine channels reached out to 90 million viewers in the first episode. Star Plus’ overall GRPs in the week are 276
The digitisation process in Delhi could be derailed by shortage of set top boxes & manpower; meeting deadline is difficult but some are hopeful
Post split with its long standing partner Hero, Honda has unveiled new corporate identity ‘Sach kar denge sapne’ in line with global tagline ‘The power of dreams’
The insurance company is producing a television programme on its life insurance advisors; which is being telecast on IBN Lokmat
ASCI’s Consumer Complaints Council upheld complaints against twelve ads during March and April 2012. Vodafone and Dainik Jagran are on the list
“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express
A private investment company of Aditya Birla Group will make a financial investment of 27.5 per cent in India Today Group’s holding company Living Media India
The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia
The CEO of MCCS says TRAI’s ad cap will have an effect that goes beyond TV
