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Are brands struggling to cope with the social media challenge of customer service experience?
 Are brands struggling to cope with the social media challenge of customer service experience?
Given the cross functional nature of customer experience, brands struggle with who should interact with the customer on a channel which is both marketing and customer service
EPIC Channel, that goes on air today, has tied up with Tata Sky Limited, Airtel Digital and Videocon D2H
  EPIC Channel, that goes on air today, has tied up with Tata Sky Limited, Airtel Digital and Videocon D2H
The channel will be available on some of India's leading DTH service providers.
Sourish Bhattacharyya & Bikramjit Ray join Businessworld for the soon-to-be-launched BW Hotelier
  Sourish Bhattacharyya & Bikramjit Ray join Businessworld for the soon-to-be-launched BW Hotelier
Bhattacharyya, who was formerly Executive Editor of Mail Today, has joined BW Hotelier as Consulting Editor. Ray, who was previously Editor, Food and Hospitality for CNN-IBN, has been appointed as Executive Editor
Goibibo to launch new rating features and products with an eye on market leadership
 Goibibo to launch new rating features and products with an eye on market leadership
The travel e-commerce platform has tied up with more than 400 airlines and has been experiencing triple digit growth since the last five years, says Sanjay Bhasin, CEO
India 2nd fastest market to adopt neuroscience in advertising: Joe Willke
 India 2nd fastest market to adopt neuroscience in advertising: Joe Willke
Not only is India on an early part of the adoption curve, it also accounts for 10 per cent of Nielsen Neuro's business globally, says Joe Willke, President, Nielsen Neuro
Star India gets 90-95 per cent MSOs to sign the new RIO
 Star India gets 90-95 per cent MSOs to sign the new RIO
The agreement has been struck between national MSOs such as Hathway Cable & Datacom, DEN Network, Siti Cable Network, GTPL and IndusInd Media and Cable (InCable), who have taken 19-21 channels from the network, claim sources
Brands tap social media to build efficient business models
 Brands tap social media to build efficient business models
Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base
Are publishers over-reliant on Facebook?
 Are publishers over-reliant on Facebook?
The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers
Results awaited on Sony's Rs 300 crore media mandate
 Results awaited on Sony's Rs 300 crore media mandate
Sony has finished the pitch process for its media mandate and the results are awaited shortly. The account size is estimated to be upwards of Rs 300 crore. IPG Mediabrand’s Initiative is the current agency on record
Mahindra gears up to be among global top 50 most admired brands
 Mahindra gears up to be among global top 50 most admired brands
SP Shukla, Chairman, President Group Strategy, Defense Sector & Chief Brand Officer, Mahindra & Mahindra Ltd tells us how the company is preparing to achieve this goal
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