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Rajdeep Sardesai joins India Today Group as Consulting Editor
  Rajdeep Sardesai joins India Today Group as Consulting Editor
As a start, Sardesai will be doing a marquee show for Headlines Today and contributing to the revamp of the channel and its alignment with digital
Will Twitter Analytics drive advertisers away from paid promotions?
 Will Twitter Analytics drive advertisers away from paid promotions?
No, say industry experts, who give a thumbs up to the analytics tool that has turned the platform into a one-stop solution for both organic campaigns and paid promotions
Hindustan Times counters the TOI challenge
 Hindustan Times counters the TOI challenge
"Time indeed to start displaying the maturity that a good leader must demonstrate, and to look at the mirror," says Shantanu Bhanja, VP (Marketing) and Business Head, HT Media, reacting to TOI's 6 am challenge that questions HT leadership numbers in Delhi and NCR
30-35% drop in retail advertising spends across South India
 30-35% drop in retail advertising spends across South India
Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop
HUL, BJP, PHD India among winners at MMA SMARTIES India 2014 Awards
  HUL, BJP, PHD India among winners at MMA SMARTIES India 2014 Awards
HUL & BJP jointly claim the Marketer of the Year award, while PHD India named Agency of the Year. Meanwhile, mobile ad spends in India are pegged to grow to Rs 722 cr (52%) by 2015, according to newly released MMA India Mobile Ad Spend Report
TOI retaliates to HT's IRS embrace, launches advertiser initiative
 TOI retaliates to HT's IRS embrace, launches advertiser initiative
TOI challenged HT readership numbers with an ad that read, ‘The Truth shall prevail. Specially at 6am,’ stating TOI is 38% ahead of HT & inviting readers to take up the Times of India challenge by contacting the TOI and visiting a newspaper depot
Videos are the future of digital advertising and brand opportunities: Anupam Vasudev
 Videos are the future of digital advertising and brand opportunities: Anupam Vasudev
Aircel's Chief Marketing Officer speaks about the impact of growth in digital medium on telecom industry, mobile strategy, media mix and more...
Is Google's Android One a game changer or a gamble?
 Is Google's Android One a game changer or a gamble?
The programme, in partnership with Micromax, Karbonn and Spice, is expected to gain a bigger Indian marketshare with quality software and cheaper pricing, taking the battle to Samsung's home turf
Will Apple's gamble with iPhone 6 pay off in India?
 Will Apple's gamble with iPhone 6 pay off in India?
The tech giant took a leap of faith by stepping into the big-screen smartphone segment, long after losing marketshare to Android. Will the price-sensitive Indian market finally show some love for the niche brand?
Dentsu Aegis Network upwardly revises global ad spend growth forecast to 5% in 2014 & 2015
  Dentsu Aegis Network upwardly revises global ad spend growth forecast to 5% in 2014 & 2015
Driven by huge spends by political parties, in India, the advertising market is to see a +8.7% y-o-y growth in 2014. Growth is to continue into 2015 at +9.0% as advertisers embrace new technologies within Digital
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