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TAM Ratings Row: 5 ways to address the TAM imbroglio
As per media planners, b’casters and TAM need to build trust, talk the same language, & set up a working committee, among others, to resolve the impasse
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Cannes Special: 43 entries from India in Outdoor Lions shortlist
O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist
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Social engagement is going to drive brands: Jeffrey Dachis
What you do with social is build brand love, advocacy and mindshare in a powerful manner, says the CEO, Chairman & Founder of Dachis Group
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Cannes Lions 2013: Taproot, Grey, O&M make India proud in Outdoor Lions
Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze
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Getting the mobile strategy right in the digital ecosystem
For optimum leverage, experts suggest that mobile marketers need to understand whether to use mobile as part of the digital mix or as an independent medium
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Vodafone takes the bus route to promote its mobile internet services
The on-ground initiative, executed by Candid Marketing, encompasses 130 cities across Maharashtra, Gujarat, Delhi, UP, Tamil Nadu & West Bengal
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Cannes Lions 2013: India grabs a Silver and two Bronze Lions in PR
Publicis Communications' campaign for Apollo Tyres fetched a Silver Lion. O&M & Mindshare Fulcrum's entry for HUL and BBDO India's for P&G won a Bronze each
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Tourism Ministry assigns digital duties to DDB MudraMax
The win comes on the back of a multi-agency pitch. Industry sources peg the account size at Rs 50 crore
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Brands use social media to firm up bond with dads this Father's Day
Aircel, Aviva, Bajaj Allianz, Godrej & Micromax hit the emotional chord and created a buzz amongst their social media fans this Father's Day
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Cannes Lions 2013: 19 shortlists from India in Design Lions
19 Indian entries feature among the total 234 entries shortlisted for Design Lions this year. O&M leads Indian agencies with eight entries shortlisted
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Cannes Lions 2013: DDB Mudra brings home a Bronze in Direct Lions
DDB Mudra's 'Help Desk' campaign for NGO Aarambh helps India secure the only metal, under the best low budget sub-category
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Cannes Special: 37 Indian entries in Press Lions shortlist
Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries
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Guest Column: Journalism 3.0 - News ecosystem fast evolving
The news ecosystem is fast evolving. With all the new tools & capabilities, we should be entering a new golden age of online journalism, says Alok Verma
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Cannes Lions 2013: O&M, Publicis, BBDO keep India's hopes alive for PR Lions
O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions' shortlist
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Cannes Special: Mesdames et Messieurs - It has begun!
Day one at Cannes saw unceasing activity, superb organisation & near flawless execution, says Shubhranshu Singh, Marketing Director, India & South Asia, Visa
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