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Why Jabong acquisition makes sense for Amazon
 Why Jabong acquisition makes sense for Amazon
Amazon's rumoured interest in Jabong might actually make perfect sense for the e-commerce giant which is fighting Snapdeal and Flipkart for a share of the Indian market
Aaj Tak brings together 7 World Cup champions on one platform
 Aaj Tak brings together 7 World Cup champions on one platform
7 World champions and 14 Captains converge on one stage to usher in battleground 2015
Lindsay Pattison replaces Vikram Sakhuja as Global CEO for Maxus
  Lindsay Pattison replaces Vikram Sakhuja as Global CEO for Maxus
Pattison will co-locate between London and New York and will report to Dominic Proctor; she replaces Vikram Sakhuja, who will remain in the group
Guest Column: Five tips for a successful Diwali digital marketing campaign
 Five tips for a successful Diwali digital marketing campaign
While fireworks, lights and human relationships are the tired and tested ways of communicating, the astute marketer should look at scalable, device-agnostic and clutter breaking concepts, says Kaushal Sarda, CEO, Kuliza
Brands divided on ISL's investment viability
 Brands divided on ISL's investment viability
The Indian Super League (ISL) that kicked off on Sunday had announced the signing of six brands as sponsors just a few days before the start. But is it making business sense for everyone?
Is e-commerce ad ambush really working?
 Is e-commerce ad ambush really working?
The mega e-tail sale of the festive season was driven by e-commerce players attempting to ambush each other on advertising mediums. What were the lessons learnt?
Weber Shandwick & Adfactors top winners at IPRCCA Awards 2014
  Weber Shandwick & Adfactors top winners at IPRCCA Awards 2014
Weber Shandwick won 5 metals (4 Gold, 1 Silver), followed by Adfactors, which bagged 4 metals (2 Silver, 2 Bronze) and Viacom18 Media with 3 metals (1 Gold, 2 Silver)
Southern print players eye double-digit growth, offer premium inventory to advertisers
 Southern print players eye double-digit growth, offer premium inventory to advertisers
Even though the political environment has been a dampener, print players line up innovations and offers to make the most of the festive ad spends
Star Plus launches Ashutosh Gowariker’s Everest
 Star Plus launches Ashutosh Gowariker’s Everest
The show is based on a story of a regular girl's struggle to win her father's acceptance, set against the backdrop of the magnificent Mount Everest
Telangana MSOs face MIB heat for not reinstating TV9 channel
 Telangana MSOs face MIB heat for not reinstating TV9 channel
TDSAT has asked the MIB to cancel the licenses of all MSOs for failing to follow its directions to carry TV9 news channel, which was taken off air on June 16 following the CM satire controversy
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