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Amitabh Bachchan & Shah Rukh Khan miss the brand endorsement wagon in 2014?
 Amitabh Bachchan & Shah Rukh Khan miss the brand endorsement wagon in 2014?
Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?
Jagran Prakashan to acquire Radio City
  Jagran Prakashan to acquire Radio City
Radio City 91.1 FM, India’s first private FM station and one of the leading FM channels in the country, has been bought by Jagran Prakashan Limited.
The High of building Brand Lowe
 The High of building Brand Lowe
Joseph George, CEO & Vikas Mehta CMO, Lowe Lintas and Partners on the need for building an agency brand as a fuel to propel the agency's growth engine
Why Radio City acquisition makes sense for JPL
 Why Radio City acquisition makes sense for JPL
With the addition of Radio City in its portfolio, Jagran gets access to a well-run and organized operator with presence in key, advertiser-friendly cities like Mumbai, Bangalore and Delhi among its 20 stations. Financially, Radio City is in a healthy position
Delhi retains its No.1 position as an ecommerce hub: eBay India Census 2014
 Delhi retains its No.1 position as an ecommerce hub: eBay India Census 2014
Mumbai is placed at No. 2 and Maharashtra ranked 2nd as an ecommerce State. Tier II & III cities closing in with increase in rural hubs
Don’t lose sleep over the India-Australia Test Series, says StarSports
 Don’t lose sleep over the India-Australia Test Series, says StarSports
The campaign by Lowe Lintas hinges on one simple truth - India vs. Australia Series begins at 5am India time, which makes it difficult for fans to catch the action live. But with starsports.com mobile app allows them to sleep tight and watch the match at their own time
Flashback 2014: A year that Hindi GECs took the road less travelled
 Flashback 2014: A year that Hindi GECs took the road less travelled
Despite the risks involved, many Hindi GECs decided to break the monotony and try to create shows off the beaten path during the year 2014
Can YU be Micromax's ace in the hole?
 Can YU be Micromax's ace in the hole?
Micromax has been aggressively expanding and eating up marketshare in India and other key markets and it sees the launch of YU, which will run on Android-based CyanogenMod, as a key differentiator
Viewability in display advertising gains prominence among advertisers
 Viewability in display advertising gains prominence among advertisers
For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly Indian advertisers seem to prefer CPL or CPC
DD automates its commercial operations
  DD automates its commercial operations
Recently acquired BATS (Broadcast Air Time Scheduling System) application will integrate all the departments of scheduling, sales and billing, which were earlier being handled manually causing delays and several disputes with agencies
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