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Guest Column: Five tips for a successful Diwali digital marketing campaign
 Five tips for a successful Diwali digital marketing campaign
While fireworks, lights and human relationships are the tired and tested ways of communicating, the astute marketer should look at scalable, device-agnostic and clutter breaking concepts, says Kaushal Sarda, CEO, Kuliza
How social media got it right with Maha polls
 How social media got it right with Maha polls
The Assembly elections have proved that the parties that created the most positive buzz on social media also won the elections. Could it replace the traditional exit polls?
Telangana MSOs face MIB heat for not reinstating TV9 channel
 Telangana MSOs face MIB heat for not reinstating TV9 channel
TDSAT has asked the MIB to cancel the licenses of all MSOs for failing to follow its directions to carry TV9 news channel, which was taken off air on June 16 following the CM satire controversy
We have to rechristen the terms we use in the media plan: R Gowthaman
 We have to rechristen the terms we use in the media plan: R Gowthaman
Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC
GroupM's online carnival Grand Diwali Mela kicks off with a buzz
  GroupM's online carnival Grand Diwali Mela kicks off with a buzz
Over 1,00,000 samples have already been taken up. 5 lakh mobile users have already visited the Mela
Advertising for other parties only managed to dent the BJP sweep: Sam Balsara
 Advertising for other parties only managed to dent the BJP sweep: Sam Balsara
The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties
Madison Media Group creates 360 degree selfie booth at the Wills Lifestyle Fashion Week
  Madison Media Group creates 360 degree selfie booth at the Wills Lifestyle Fashion Week
The two brands have devised the concept of "Wills Rock the Ramp"a 360 degree Vine booth - a twist to the traditional twirl people do to show off what they're wearing
Guest Column: The big social media lesson for Flipkart
 The big social media lesson for Flipkart
It is all about instant karma on social media where the e-commerce player's reputation was shred to bits by disgruntled and vocal consumers, says Bhavani Giddu, CEO, Footprint Global
Repucom to represent all major sports leagues in India
 Repucom to represent all major sports leagues in India
Key leagues in India including cricket, hockey, football, kabbadi, badminton, golf and all major marathons are now working with Repucom
TV screens to light up with blockbuster Diwali shows
 TV screens to light up with blockbuster Diwali shows
The long festive weekend will see a gamut of special shows, movies and new series aimed at keeping the viewers glued to their screens
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