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Shekhar Gupta moves out of India Today two months after joining
 Shekhar Gupta moves out of India Today two months after joining
Shekhar Gupta has put in his papers as Editor-in-Chief & Vice Chairman, India Today Group two months after joining the Group. He will, however, continue as Editorial Advisor to the Group even as he pursues his creative and entrepreneurial interests
Youth Quotient: Making a good TV promo is like making a Subway sandwich: Neal Massey
 <font color=red>Youth Quotient: </font>Making a good TV promo is like making a Subway sandwich: Neal Massey
"You can't just ideate, you have to work till all ingredients are perfectly delivered in order to make a good promo for TV," says Neal Massey, Promo Producer, Zee Network
Aaj Tak retains lead; ABP and India TV vie for second and third slots
 Aaj Tak retains lead; ABP and India TV vie for second and third slots
Week 34 ratings show all Hindi news channels have experienced a marginal dip in their ratings, though India TV did better than most
Arvind Gupta to reveal BJP's digital campaign at CMO League - powered by Dainik Bhaskar
 Arvind Gupta to reveal BJP's digital campaign at CMO League - powered by Dainik Bhaskar
Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections
MIB cancels registration of Kalanithi Maran-headed Kal Cables, MSO challenges order
 MIB cancels registration of Kalanithi Maran-headed Kal Cables, MSO challenges order
MIB has cancelled licenses of 17 operators including Sun TV Network's Kal Cables' provisional & permanent licenses due to denial of security clearance by MHA. The company has challenged the order in High Court, according to reports
Berserk & alarming: TOI's highly questionable social media policy for employees
 Berserk & alarming: TOI's highly questionable social media policy for employees
Times Group has reportedly formed a strangely sinister policy restricting journalists from sharing article links through private accounts, asking to share individual log-in details with the company & letting the company post through employees' accounts, even after they leave
Tata Motors turns the 'key' to success with Zest print ad
 Tata Motors turns the 'key' to success with Zest print ad
The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving
Micromax bags BCCI title sponsorship rights
 Micromax bags BCCI title sponsorship rights
The matches include all international ones played by India in the country as well as domestic cricket series. As per media reports, Micromax was the only bidder for the title sponsorship
Bajaj Allianz Life Insurance appoints new CMO
  Bajaj Allianz Life Insurance appoints new CMO
As CMO, Vijay Sinha will be responsible for driving customer focus, organisational strategy on marketing, customer service & retention. He was earlier with Tata AIG Life Insurance for over 10 years
Broadcasters eye digital platforms to enhance viewership in single-TV households
 Broadcasters eye digital platforms to enhance viewership in single-TV households
The number of people consuming TV content on digital platforms has been going up. Are broadcasters tapping into the potential of the medium effectively to reach out to their target audience and monetise content effectively?
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