Most Read Stories
 
Facebook signs first agency deal in India with GroupM
 Facebook signs first agency deal in India with GroupM
This partnership was announced during the recent visit of Facebook COO Sheryl Sandberg to India and will help clients to reach over 100 mn people in India, 84 mn on mobile & custom audiences within the 100 mn in urban & rural India
Aaj Tak, Hindustan, Star Movies lead Pitch Media BrandOmeter 2014
 Aaj Tak, Hindustan, Star Movies lead Pitch Media BrandOmeter 2014
Star Movies tops movie channels, Sony is named the highest rated GEC, Aaj Tak the top news channel, Radio Mirchi the leading radio station; Hindustan leads in Hindi newspapers & Anandbazar Patrika leads regional newspapers in this year's edition of Pitch Media BrandOmeter
STAR's Sameer Seth joins Network18 as Head, News18
 STAR's Sameer Seth joins Network18 as Head, News18
Seth is now heading the international business of News18 international channels. His previous stint was with STAR India as AVP, Network Marketing
Facebook's exceptional mobile ad revenue surge silences critics
 Facebook's exceptional mobile ad revenue surge silences critics
Mobile advertising revenue now constitutes 62% of total ad revenues, up from 41% in Q214. The social networking giant posted its best quarter results ever, in terms of both revenues and users. exchange4media reviews Facebook’s winning strategy
Is Sagarika Ghose joining Times Group? Twitter buzz says so
 Is Sagarika Ghose joining Times Group? Twitter buzz says so
There is a strong buzz on Twitter that Sagarika Ghose is joining Times News Network following a tweet by Subramanian Swamy, former Union Cabinet Minister and BJP member: "Arnab has a new ally in TNN-Sagarika."
Airtel launches 'The Smartphone Network' ad campaign
 Airtel launches 'The Smartphone Network' ad campaign
In line with brand Airtel's larger positioning around enabling relationships - the campaign's TVC is a contemporary take on the role that smartphones and data networks are playing in bringing data savvy Indians closer to one another
Dentsu Aegis Network acquires majority stake in Milestone Brandcom
 Dentsu Aegis Network acquires majority stake in Milestone Brandcom
Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia. It may be recalled that both the companies had denied talks of a takeover in February this year (Aegis Media, Milestone Brandcomm deny buyout talks)
We are not in competition with Star, Zee or any other channel: Priyanka Datta
 We are not in competition with Star, Zee or any other channel: Priyanka Datta
For people with progressive mindsets, there was nothing available and that's where Zindagi comes in. We cater to the premium mass category & are not in competition with traditional GECs, says Priyanka Datta, Business Head, Zindagi
Tear-jerking ads: How much emotion is too much emotion?
 Tear-jerking ads: How much emotion is too much emotion?
Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle or does 'hard sell' work better? exchange4media finds out
20% single day jump in NDTV stock sets market abuzz
 20% single day jump in NDTV stock sets market abuzz
NDTV's shares closed at 87.65 on July 24, after opening at 72.6. Till mid day, NDTV's shares were trading at the 72-73 level, but post 1.30 pm, the shares saw a steep jump to over 85 level, leading to market speculation on what is causing the price jump
12345...