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Amar Ujala Youth Quotient: Digital is far more potent than any form of communication I've ever encountered: Milind Gonsalves
 <font color=red>Amar Ujala Youth Quotient: </font>Digital is far more potent than any form of communication I've ever encountered: Milind Gonsalves
Milind Gonsalves, Copy Supervisor, Asymmetrique admires how digital media fosters communicating with the audience, where the brand can become an experience which in turn drives user-generated content
Why Orkut failed?
 Why Orkut failed?
Orkut, the first social network to gain mass popularity in India, will close shop in September. exchange4media reviews Orkut's journey to examine why Orkut failed to hold its fort
Mercedes-Benz rolls out first ever India-specific TVC
 Mercedes-Benz rolls out first ever India-specific TVC
‘Ah My God’ is Mercedes-Benz’s first ever TVC specific to India, unveiled ahead of the launch of its CLA 45 AMG compact sedan in India. The campaign has been conceptualised & produced by CreativeLand Asia
7 biggest social media failures apart from Orkut
 7 biggest social media failures apart from Orkut
From MySpace to Twitter Music, exchange4media takes stock of good ideas & platforms in the social media space that died too soon due to failed execution, privacy issues and lack of integration
Aaj Tak adds an animation edge to ‘Singham Returns’
 Aaj Tak adds an animation edge to ‘Singham Returns’
Aaj Tak has entered into an exclusive tie-up with the Ajay Devgn-starrer to leverage on the larger than life role of Singham’s character in the film for promotions of its show – ‘Halla Bol’ – on the channel
Coming soon, social e-commerce: Buy products from within Facebook
 Coming soon, social e-commerce: Buy products from within Facebook
Facebook is testing a new feature that will allow people to take a "Buy" call-to-action through Facebook News Feed and Page posts
FIFA World Cup 2014 scores on viewership, but do ad revenues match up?
 FIFA World Cup 2014 scores on viewership, but do ad revenues match up?
With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence
Rajeev Dubey appointed as Editor of Businessworld
 Rajeev Dubey appointed as Editor of Businessworld
Dubey will take on his new role from August 4th. He was Businessworld's Executive Editor prior to the promotion
Lakshmi Narasimhan puts in his papers at Network18
 Lakshmi Narasimhan puts in his papers at Network18
As per highly-placed industry sources, Narasimhan has resigned from his role in Corporate Strategy which he moved to in April, 2014. Prior to that, he was CEO, Web18 & Mobile18
Durga Raghunath, CEO, Network18 Digital puts in her papers
 Durga Raghunath, CEO, Network18 Digital puts in her papers
Highly placed sources have confirmed Raghunath's exit from Network18 Digital. However, she was unavailable for a comment
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