Most Read Stories
 
Businessworld becomes the first magazine in India to introduce augmented reality
 Businessworld becomes the first magazine in India to introduce augmented reality
Using mobile image recognition platform Blippar, readers can avail immersive content, experiencing print as an interactive medium
Brands tap social media to build efficient business models
 Brands tap social media to build efficient business models
Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base
Sony PIX presents the Bond franchise in a brand new look with Sania Mirza
 Sony PIX presents the Bond franchise in a brand new look with Sania Mirza
The channel has roped in Sania Mirza in an avatar of a trainer at the 'PIX School of BONDing' in the on-air promos for the property
Results awaited on Sony's Rs 300 crore media mandate
 Results awaited on Sony's Rs 300 crore media mandate
Sony has finished the pitch process for its media mandate and the results are awaited shortly. The account size is estimated to be upwards of Rs 300 crore. IPG Mediabrand’s Initiative is the current agency on record
62% shoppers dissatisfied with their online shopping experience
 62% shoppers dissatisfied with their online shopping experience
67% highlighted that the current return process was too complicated and expensive, while 55% non-buyers stated they did not have the requisite trust in the quality of products sold online
Industry Trendspotting: Social drives integration of marketing, PR and customer service
 Industry Trendspotting: Social drives integration of marketing, PR and customer service
Integrated campaigns have been on the rise in recent years. With the evolution of technology and social, the line is thinning between all marketing methods, making them work in tandem with each other
IMA 2014: Dabur, BJP, Infosys, HUL, Satyamev Jayate lead in first round
 IMA 2014: Dabur, BJP, Infosys, HUL, Satyamev Jayate lead in first round
exchange4media has announced the entry shortlist for the Indian Marketing Awards 2014 presented by Hindustan Times & powered by Colors. The awards, to be held on December 12, will recognize the fact that marketing is critical for organic growth of a business
Broadcast industry has reached a plateau: Uday Shankar
 Broadcast industry has reached a plateau: Uday Shankar
Star India CEO Uday Shankar says Indian M&E industry needs to move from just being a provider of entertainment content to being a creative industry and play a much larger role in the overall economic vision of the country
Andhra Pradesh channels among top gainers in regional markets; Kerala channels see a fall in ratings
 Andhra Pradesh channels among top gainers in regional markets; Kerala channels see a fall in ratings
Telugu channels MAA, Zee Telugu and ETV see significant rise in viewership in week 46
ASCI upholds complaints against 79 out of 100 advertisements
 ASCI upholds complaints against 79 out of 100 advertisements
Out of 79 advertisements against which complaints were upheld, 49 belonged to Personal and Healthcare category, followed by the Education category with 18 advertisements
12345...