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62% shoppers dissatisfied with their online shopping experience
62% shoppers dissatisfied with their online shopping experience
67% highlighted that the current return process was too complicated and expensive, while 55% non-buyers stated they did not have the requisite trust in the quality of products sold online
Brands tap social media to build efficient business models
Brands tap social media to build efficient business models
Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base
Mindshare and POSSIBLE launch Content+ to power real-time content marketers
 Mindshare and POSSIBLE launch Content+ to power real-time content marketers
Content+ will launch units in London, Singapore, and Shanghai with further expansion in the next six months
India 2nd fastest market to adopt neuroscience in advertising: Joe Willke
India 2nd fastest market to adopt neuroscience in advertising: Joe Willke
Not only is India on an early part of the adoption curve, it also accounts for 10 per cent of Nielsen Neuro's business globally, says Joe Willke, President, Nielsen Neuro
Is digital the new darling of the BFSI sector?
Is digital the new darling of the BFSI sector?
Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers
ESPNcricinfo pads up for World Cup with new offerings and eye on competition
ESPNcricinfo pads up for World Cup with new offerings and eye on competition
The digital sports content platform that receives 15-17 million unique clicks every month, is readying its video features and innovative mobile content to increase traction, says Ramesh Kumar, Head of ESPN Digital Media India & ESPNcricinfo
Are publishers over-reliant on Facebook?
Are publishers over-reliant on Facebook?
The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers
Goibibo to launch new rating features and products with an eye on market leadership
Goibibo to launch new rating features and products with an eye on market leadership
The travel e-commerce platform has tied up with more than 400 airlines and has been experiencing triple digit growth since the last five years, says Sanjay Bhasin, CEO
TV campaigns are no longer about creativity, but about effectiveness: Ajay Kakar
TV campaigns are no longer about creativity, but about effectiveness: Ajay Kakar
Marketers are infleunced by ROI numbers, but it is also important to look at relevance and effectiveness, says Ajay Kakar, CMO, Aditya Birla Group - Financial Services, who is also a member of the jury for exchange4media’s Prime Time Awards
Are brands struggling to cope with the social media challenge of customer service experience?
Are brands struggling to cope with the social media challenge of customer service experience?
Given the cross functional nature of customer experience, brands struggle with who should interact with the customer on a channel which is both marketing and customer service