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GroupM bags Rs 400 crore Airtel media account
GroupM bags Rs 400 crore Airtel media account
Madison Media who has been handling media duties for the telecom major for nearly a decade is the incumbent agency on the account. GroupM will start working on the account from 1st April onwards
Vizeum awarded the media duties of Saint-Gobain
Vizeum awarded the media duties of Saint-Gobain
We see immense possibilities for the brand to connect with its consumers and business associates meaningfully, said S Yesudas, Managing Director, Indian Subcontinent, Vizeum
Marketers give thumbs up to Pitch Madison AdEx estimates
Marketers give thumbs up to Pitch Madison AdEx estimates
Leading marketers express their optimism on AdEx growing in 2015 on the back of economic revival and a conducive Union Budget
Print still leads the AdEx pack: Pitch Madison Media Advertising Outlook 2015
Print still leads the AdEx pack: Pitch Madison Media Advertising Outlook 2015
Print will continue to attract the largest chunk of the advertisers' money with an estimated share of 40% of the overall advertising pie. The Print advertising market is projected to grow by 5.3% in 2015 taking the total Print market close to Rs 16,100 crore
Awards show blitz: Colors Stardust Awards outshines others in ratings
Awards show blitz: Colors Stardust Awards outshines others in ratings
We take a look at how Colors Stardust Awards, Filmfare Awards, Life OK Screen Awards and Star Guild Awards fared in terms of ratings
The rural superconsumer is an emerging segment waiting to be tapped: Piyush Mathur
The rural superconsumer is an emerging segment waiting to be tapped: Piyush Mathur
Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015