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HT launches its own Medianet
Introduced as ‘Brand Promotions’, the objective is to provide a media tool to promote & build brands in an impactful way & in a relevant environment
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Yebhi launches 30 virtual stores across India
The virtual stores have been launched across Café Coffee Day outlets in Delhi and Bangalore, where customers can buy products from a virtual wall
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Guest Column: Get real with content marketing
The real reasons behind shift to content marketing are efficiency & responsiveness, believes Shyamanuja Das, Director & Head, Business Research, Juxt
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Mahesh Samat to launch Hindi GEC Epic in August
Epic proposes to be a first-of-its-kind segmented channel in the Hindi entertainment category, offering a modern take on Indian history
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Maxus drives away with redBus’ media mandate
The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts
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News channels fail to adhere to self-regulated ad duration
Despite opting for 21 mins of free commercial timing for Hindi news channels & 18 mins for English news channels, violation of ad duration continues
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7% growth in ad revenues boost DB Corp’s FY13 performance
We witnessed healthy growth in our top line & overall profitability led by benefits of innovation & market development, says Sudhir Agarwal, MD, DB Corp
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I am more bullish about India than I have ever been: Mark Patterson
On his visit to India, the CEO of GroupM Asia Pacific talks about media agencies leading from the front, tie-ups in the pipeline, focus areas and more...
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Business Line to foray into Gujarat with its 17th edition
The edition will cater to cities such as Ahmedabad, Surat, Baroda, Rajkot & Jamnagar. The initial print run is expected to be around 8,500 copies
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11 mn digital households added in TAM surveyed markets post DAS 2
The C&S universe profile is tipped more towards digital, which now accounts for over half the TV owning households within the TAM surveyed markets
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Is India ready for crowdsourcing?
Crowdsourcing is funded from extra budget rather than a mainstream plan in India; it’s a tactical exercise, not a strategic initiative, say experts
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HSBC India appoints IPAN Hill+Knowlton Strategies as PR agency
The mandate includes handling brand awareness, corporate reputation and strategic visibility for HSBC India’s key businesses in India
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Aidem Ventures to handle ad sales for Shagun TV
Aidem Ventures will also work with stakeholders in the wedding business ecosystem to enhance opportunities for the wedding entertainment channel
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Need for growth capital puts e-commerce portals in a fix
Indian e-commerce sector encounters a tough phase due to the cluttered structure and requirement for long-term business capital
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2-min video: E-comm advertisers driving digital spends – Rob Norman
About 30-40 per cent of all of the world’s online advertising is through e-commerce, says the Chief Digital Officer of GroupM Global
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