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Businessworld to launch Hotelier International Magazine in India
Businessworld to launch Hotelier International Magazine in India
The world's largest B2B publication for hoteliers will be published quarterly and is expected to be launched in India by the end of second quarter of this year
GroupM elevates 2 senior leaders in its Central Trading Group team
GroupM elevates 2 senior leaders in its Central Trading Group team
Sidharth Parashar has been promoted as Head, Pricing & Investments, while Jai Lala has been made Head, Trading & Partnerships. Both Parashar & Lala will report to Prasanth Kumar, Managing Partner, CTG, South Asia
Rethink Facebook content strategy, advise brand managers
Rethink Facebook content strategy, advise brand managers
With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say
PR Newswire will deliver full-text news releases in Hindi, Gujarati and Tamil
PR Newswire will deliver full-text news releases in Hindi, Gujarati and Tamil
Bengali, Malayalam, Kannada, Telugu, Punjabi and Marathi will be added to the service later this year
IPL 7: Brands gun for sweet deals; sponsorships under pressure
IPL 7: Brands gun for sweet deals; sponsorships under pressure
Hefty negotiations & demands have been pitched by brands over the last three weeks to the franchises. Negotiations continue even as the tournament begins tomorrow
Facebook Exchange emerges as a significant tool for advertisers
Facebook Exchange emerges as a significant tool for advertisers
With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal