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Businessworld becomes the first magazine in India to introduce augmented reality
Businessworld becomes the first magazine in India to introduce augmented reality
Using mobile image recognition platform Blippar, readers can avail immersive content, experiencing print as an interactive medium
Brands tap social media to build efficient business models
Brands tap social media to build efficient business models
Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base
62% shoppers dissatisfied with their online shopping experience
62% shoppers dissatisfied with their online shopping experience
67% highlighted that the current return process was too complicated and expensive, while 55% non-buyers stated they did not have the requisite trust in the quality of products sold online
Mindshare and POSSIBLE launch Content+ to power real-time content marketers
 Mindshare and POSSIBLE launch Content+ to power real-time content marketers
Content+ will launch units in London, Singapore, and Shanghai with further expansion in the next six months
India 2nd fastest market to adopt neuroscience in advertising: Joe Willke
India 2nd fastest market to adopt neuroscience in advertising: Joe Willke
Not only is India on an early part of the adoption curve, it also accounts for 10 per cent of Nielsen Neuro's business globally, says Joe Willke, President, Nielsen Neuro
Is digital the new darling of the BFSI sector?
Is digital the new darling of the BFSI sector?
Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers
ESPNcricinfo pads up for World Cup with new offerings and eye on competition
ESPNcricinfo pads up for World Cup with new offerings and eye on competition
The digital sports content platform that receives 15-17 million unique clicks every month, is readying its video features and innovative mobile content to increase traction, says Ramesh Kumar, Head of ESPN Digital Media India & ESPNcricinfo
Free Press Group of Newspapers appoints new President
 Free Press Group of Newspapers appoints new President
He will be in charge of entire Business Development, Marketing, Promotions, of all editions of Free Press Journal.