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Modi Govt plans media campaign to showcase achievements
 Modi Govt plans media campaign to showcase achievements
The Modi-led Govt, which has completed 100 days in office, is now gearing up to showcase its achievements via a media campaign. As per media reports, the campaign will focus on the Govt's 'Economic drive with social change'
More not merrier in South TV industry
More not merrier in South TV industry
The market may have been dynamic in this part of the country, but it cannot support the increasing numbers of TV channels, caution industry experts
Making Big Data work for brands in India
Making Big Data work for brands in India
Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets from offline to online world, mapping finer nuances of consumer behavior, say experts