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We have to rechristen the terms we use in the media plan: R Gowthaman
We have to rechristen the terms we use in the media plan: R Gowthaman
Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC
TV screens to light up with blockbuster Diwali shows
TV screens to light up with blockbuster Diwali shows
The long festive weekend will see a gamut of special shows, movies and new series aimed at keeping the viewers glued to their screens
Guest Column: Five tips for a successful Diwali digital marketing campaign
Five tips for a successful Diwali digital marketing campaign
While fireworks, lights and human relationships are the tired and tested ways of communicating, the astute marketer should look at scalable, device-agnostic and clutter breaking concepts, says Kaushal Sarda, CEO, Kuliza
Biggest challenge for a content company is to achieve scale: Sameer Nair
Biggest challenge for a content company is to achieve scale: Sameer Nair
Balaji's latest initiatives with sports entertainment and reality are steps towards creating new growth opportunities for the production house, says Nair, Group CEO
Telangana MSOs face MIB heat for not reinstating TV9 channel
Telangana MSOs face MIB heat for not reinstating TV9 channel
TDSAT has asked the MIB to cancel the licenses of all MSOs for failing to follow its directions to carry TV9 news channel, which was taken off air on June 16 following the CM satire controversy
Advertising for other parties only managed to dent the BJP sweep: Sam Balsara
Advertising for other parties only managed to dent the BJP sweep: Sam Balsara
The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties