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Flashback 2014: A year that Hindi GECs took the road less travelled
Flashback 2014: A year that Hindi GECs took the road less travelled
Despite the risks involved, many Hindi GECs decided to break the monotony and try to create shows off the beaten path during the year 2014
Why Radio City acquisition makes sense for JPL
Why Radio City acquisition makes sense for JPL
With the addition of Radio City in its portfolio, Jagran gets access to a well-run and organized operator with presence in key, advertiser-friendly cities like Mumbai, Bangalore and Delhi among its 20 stations. Financially, Radio City is in a healthy position
Guest Column: “There is hope for better days to come” Suresh Srinivasan
“There is hope for better days to come” Suresh Srinivasan
Suresh Srinivasan Vice President Hindu Group of Companies, sums up 2014 for the print industry with an optimistic perspective as a year wherein the foundation of the industry was strengthened to position for growth
Kannada GECs see ratings spike in week 50
Kannada GECs see ratings spike in week 50
Maharashtra and Andhra Pradesh GECs also witnessed increase in ratings
Viewability in display advertising gains prominence among advertisers
Viewability in display advertising gains prominence among advertisers
For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly Indian advertisers seem to prefer CPL or CPC
Delhi retains its No.1 position as an ecommerce hub: eBay India Census 2014
Delhi retains its No.1 position as an ecommerce hub: eBay India Census 2014
Mumbai is placed at No. 2 and Maharashtra ranked 2nd as an ecommerce State. Tier II & III cities closing in with increase in rural hubs
WPP appoints Roberto Quarta as Chairman-designate
 WPP appoints Roberto Quarta as Chairman-designate
Quarta will join the Board on January 1, 2015, and will offer himself for re-election at the Company’s Annual General Meeting to be held in June 2015
DD automates its commercial operations
 DD automates its commercial operations
Recently acquired BATS (Broadcast Air Time Scheduling System) application will integrate all the departments of scheduling, sales and billing, which were earlier being handled manually causing delays and several disputes with agencies