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Are FMCG advertisers undermining the power of print?
Are FMCG advertisers undermining the power of print?
TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands' consumer connect and relevance, say experts
Guest Column: Brand messaging in real time: Reaching the always-on customer
Brand messaging in real time: Reaching the always-on customer
Brand marketing teams must evolve from being solely "campaign" centric to becoming real-time content creators, curators & distributors in the interest of delivering persistent, compelling & contagious brand-linked experiences, says Alan Schulman VP, Global Digital Marketing and Brand Content, SapientNitro New York
Facebook signs first agency deal in India with GroupM
Facebook signs first agency deal in India with GroupM
This partnership was announced during the recent visit of Facebook COO Sheryl Sandberg to India and will help clients to reach over 100 mn people in India, 84 mn on mobile & custom audiences within the 100 mn in urban & rural India
We prefer to advertise on niche TV channels: Harsh Rai
We prefer to advertise on niche TV channels: Harsh Rai
Harsh Rai, CEO & Managing Director, NourishCo Beverages (Himalayan) talks about the launch of the brand's sparkling water variant Sparkling Himalayan, the brand's plan to expand to 75 cities in the next year & its marketing mix for the discerning target group
Aaj Tak, Hindustan, Star Movies lead Pitch Media BrandOmeter 2014
Aaj Tak, Hindustan, Star Movies lead Pitch Media BrandOmeter 2014
Star Movies tops movie channels, Sony is named the highest rated GEC, Aaj Tak the top news channel, Radio Mirchi the leading radio station; Hindustan leads in Hindi newspapers & Anandbazar Patrika leads regional newspapers in this year's edition of Pitch Media BrandOmeter
Is Sagarika Ghose joining Times Group? Twitter buzz says so
Is Sagarika Ghose joining Times Group? Twitter buzz says so
There is a strong buzz on Twitter that Sagarika Ghose is joining Times News Network following a tweet by Subramanian Swamy, former Union Cabinet Minister and BJP member: "Arnab has a new ally in TNN-Sagarika."
Dentsu Aegis Network acquires majority stake in Milestone Brandcom
Dentsu Aegis Network acquires majority stake in Milestone Brandcom
Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia. It may be recalled that both the companies had denied talks of a takeover in February this year (Aegis Media, Milestone Brandcomm deny buyout talks)
Tear-jerking ads: How much emotion is too much emotion?
Tear-jerking ads: How much emotion is too much emotion?
Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle or does 'hard sell' work better? exchange4media finds out
Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players
Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players
OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition