INDUSTRY BRIEFING
 
Patrika tops the IRS 2013 in Hindi heartland
Patrika tops the IRS 2013 in Hindi heartland
Patrika Group has a huge base of 1,22,93,000 average issued readership as per Indian readership Survey (IRS) 2013 and is spread across 8 states of the country
NDTV Prime is official broadcast partner for The Delhi Brand Summit 2014
NDTV Prime is official broadcast partner for The Delhi Brand Summit 2014
This is the fourth edition of The Delhi Brand Summit. Scheduled for August 22, this year's conference will see leading marketers discuss the future of marketing
Bhawana Somaaya appointed Entertainment Editor, BIG FM
Bhawana Somaaya appointed Entertainment Editor, BIG FM
In her role as entertainment editor, Somaaya will be an integral part of the think-tank for all entertainment related shows and activities of the business
Sony MAX roles out 'No Talkies,' dumb charade competition for media agencies
Sony MAX roles out 'No Talkies,' dumb charade competition for media agencies
The event which will culminate in Mumbai, seeks to find the film buff in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru
HBO premieres Man Of Steel as Movie of the Year
HBO premieres Man Of Steel as Movie of the Year
HBO has planned a 360 degree marketing campaign comprising print, radio, outdoor, on-ground as well as social & digital mediums, to maximize visibility across its target viewers
AFAA announces launch of DigiAsia from Nov 12-14 in Taipei
AFAA announces launch of DigiAsia from Nov 12-14 in Taipei
DigiAsia will be a bi-annual event and centered around the theme ‘Digi beyond imagination’
News Nation now in Limca Book of Records
News Nation now in Limca Book of Records
News Nation has been awarded the record for ‘Most telegrams sent in a day (group)’ by Limca Book of Records. News Nation marked the exit of telegrams in India by sending out 400 telegrams on July 13, 2013
Encyclomedia creates ad campaign for Sticasso stickers for Apple MacBook Air
Encyclomedia creates ad campaign for Sticasso stickers for Apple MacBook Air
The ad was created in three days after Apple MacBook Air stickers TV commercial was aired
Live India carries out sting operation to reveal theft of info
Live India carries out sting operation to reveal theft of info
Christened Operation Mahabharat, the aim of the entire operation was to reveal how touts throughout the country are selling confidential information of people, especially related to their banking and mobile accounts
MY FM launches The Shekhar Suman Show
MY FM launches The Shekhar Suman Show
The show by Shekhar Suman will go on air in the primetime evening slot of 7pm-8pm and will be aired across all 17 stations of MY FM
Zee Business to launch Zee Business Brandstand - a television series on brands
Zee Business to launch Zee Business Brandstand - a television series on brands
Winners can be a part of this maiden show on 15th August through their creative ideas
9X Jalwa launches activation across media agencies with Pic Charades
9X Jalwa launches activation across media agencies with Pic Charades
It is a game titled Pic Charades, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps
ComScore ranks Jagran Group websites at no 19th in the list of top 20
ComScore ranks Jagran Group websites at no 19th in the list of top 20
This is the second time in two successive surveys where Jagran New Media has established its presence in top 20 sites
Over 10 Lakh saplings to be planted under ZEE Media’s My Earth My Duty campaign
Over 10 Lakh saplings to be planted under ZEE Media’s My Earth My Duty campaign
The campaign invites viewers to contribute towards saving mother earth by planting a tree, adopting a tree or other activities such as car-pooling, switching off lights & saving water
Sudhir Puthran appointed as West Head Sales, Kasthuri Media
Sudhir Puthran appointed as West Head Sales, Kasthuri Media
Puthran previously worked at the group head level in the media planning division of DDB Mudra and worked with clients such as Jyothi & BPCL
Dainik Bhaskar's Unmetro event attracts intense participation
Dainik Bhaskar's Unmetro event attracts intense participation
The conference was attended by over 170 delegates comprising leading noteworthy professionals from media, marketing and advertising communities in Bengaluru
Cartoon Network bags Gold & Bronze at EEMAX Awards 2014
Cartoon Network bags Gold & Bronze at EEMAX Awards 2014
The channel has been given two awards at the EEMAX Awards 2014 for its CN Super Toons campaign undertaken last December
Nickelodeon’s Consumer Products Business bets big on promotional licensing and partnerships
Nickelodeon’s Consumer Products Business bets big on promotional licensing and partnerships
Viacom18 Consumer Products has partnered with Domino’s to launch the first ever ‘Junior’s Joy Box Meal’ to cater to kids’ taste buds and their love for toys alike
Getty Images launches redesigned Getty Images iOS app
Getty Images launches redesigned Getty Images iOS app
Updated and easy-to-navigate iOS apps for both Getty Images and iStock by Getty Images feature an improved image search, curation and collaboration experience to help creative storytellers bring their ideas to life wherever they are
NavGujarat Samay crosses circulation of 2 lakhs in 6 months of launch
NavGujarat Samay crosses circulation of 2 lakhs in 6 months of launch
Ahmedabad is a vibrant market for Gujarati newspapers with the established brands such as Gujarat Samachar with a circulation of 3 lakhs, Divya Bhaskar with a circulation of 2.9 lakhs & Sandesh with a circulation of 1.5 lakhs
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