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Firstpost launches 4-min promo for its interactive, video views platform
Conceptualised & directed by Contract's Ravi Deshpande, the ad showcases a monologue of a quintessential modern woman panning multiple subjects
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MSM forays into film production in India
MSM Motion Pictures has collaborated with Eros International for its first film, titled 'Bajate Raho'. The movie releases on July 26, 2013
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DB Corp’s Marathi daily Divya Marathi turns 2
The paper celebrated its second anniversary with a special 72-page issue. Divya Marathi covers the central Maharashtra region with five editions
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"Betting on cricket is not the problem, the problem is fixing"
To change the illegal nature of gambling and maintain the brand image, audiences should know how a legal betting system would look, says OMLogic’s Kapil Gupta
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Adman Sandeep Goyal unveils the mantra to land a job
Goyal’s new book ‘You’re Hired’, written jointly with daughter Carol Goyal, is a compendium of job interviews, one-to-one face-offs and role plays
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Radio Mirchi invites entries for 10th edition of Kaan Awards
Entries will be accepted across 17 categories. The deadline is June 19, 2013. Jury will meet on June 27 to finalise categories. The awards ceremony is on July 5 in Mumbai
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ZeeQ ties up with BBC for preschool brand CBeebies
This license agreement will see ZeeQ airing CBeebies programmes from Monday to Thursday for an hour between 9:30 AM and 10.30 AM
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Zee Media back with 4th edition of 'My Earth My Duty'
The three-month long multi-city initiative is aimed at increasing awareness and protecting the environment via various on-ground activities
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Laqshya launches OOH measurement metric based on traffic count
Christened ROAM, the tool allows clients to reach a ball park figure on opportunity to see/eyeballs. The study is currently available for Mumbai, Delhi & Bangalore
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ITV Network to encourage women empowerment
ITV Network is among the first media houses in India to be a signatory of UNWEP charter by signing up for Women’s Empowerment Principles
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NDTV honours real estate industry in Property Awards
The first edition of the NDTV Property Awards 2013 was held on June 3, 2013 to recognise and award India’s real estate czars
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Max integrates live tweets with ‘Jab Tak Hai Jaan’ TV premiere
As a marketing innovation, Sony Max aims to capitalize on the effective use of digital media to further leverage their movies
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Red FM increases ad rates by 20 per cent
The hike will be in effect from June 10, 2013 and is a result of escalating costs and inventory crunch
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Big FM partners with Whirlpool for special summer initiative
‘Big Garmi Ki Chhutti’ enables listeners to take part in a special on-air contest. Over 2,000 listeners call in for a chance to win Whirlpool Neo Ichill refrigerators
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MX Advertising bags creative & media duties of Pratap Plastics
The agency has planned a 360-degree integrated campaign to spread awareness about the company’s products at various consumer touch points
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Godrej Properties engages with customers through art and music
Taking the unconventional route to connect with customers, Godrej Properties has sponsored various art & cultural activities, along with a golf tournament
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Sony Six bags to air UEFA Euro 2016 across Indian Sub-Continent
The sports entertainment channel has acquired exclusive broadcasting rights to telecast live all 51 matches of the tournament
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Yebhi launches 30 virtual stores across India
The virtual stores have been launched across Café Coffee Day outlets in Delhi and Bangalore, where customers can buy products from a virtual wall
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Discovery Tamil launches ‘Where Tigers Rule’
Discovery Tamil’s month-long programming initiative deals with on tiger conservation. Local cricketer R Ashwin has pledged to support the cause
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IAA – India Chapter continues webinar series with Ajit Balakrishnan
The Rediff.com Founder and CEO will digital trends and nuances at the ‘World goes Digital’ webinar, which will be held on Google Hangout
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Dell India celebrates personal achievement in new campaign
Dell India’s new campaign reaches out to the youth and showcases how Dell Inspiron is an enabler of youth’s passion and ‘Can Do’ spirit
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Condé Nast Traveller to launch in the Mid-East in 2014
This will be the eighth edition of the magazine. The group has associated with Arab Publishing Partners to launch in the Middle East
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PHD and Cannes Lions to turn festival into a mass scale game
Delegates at this year’s Cannes Lions festival are set to join an MMOG – a massive multiplayer online game – with the launch of the official Cannes Lions app
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Vserv.mobi brings social sharing to HTML5 mobile ads
Vserv.mobi will also offer free HTML5 creative services to allow marketers to discover the mobile medium
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Mahuaa News’ Manish Sharma turns author with debut novel
Manish Sharma, Sports Head of Mahuaa News is all set to launch his debut novel, titled ‘The Love All’, which has been published by Diamond Pocket Books
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Aseem Kaistha appointed member of Central Board of Film Certification
Kaistha has been appointed a member of the Central Board of Film Certification. He had started his career in 1977 as member of NSUI
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BroadcastAsia2013 registers strong Indian participation
Broadcast Asia 2013 returns with an integrated offering for the Indian broadcast industry. Groundbreaking technologies covering the entire broadcasting & film value chain will be unveiled
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TechCrunch brings event series to India in pact with PlatformPlay
The partnership will bring a series of two-day conferences to India starting with the Bangalore conference in November 2013
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Global Advertisers opens 4 regional divisions
Expanding the horizon of media services will enable Global Advertisers to engage new industries of different regions
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Adlabs Imagica rolls out extensive 360 mktg campaign
The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle
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DY Works creates India’s first mortgage guarantee brand IMGC
IMCG is a consortium between financial institutions National Housing Bank, Genworth, Asian Development Bank and International Finance Corporation
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Sify elevates CR Rao as Chief Operating Officer
Prior to this promotion, Rao was VP - Strategy, Admin & HR. In his new role, he will be responsible for all operational and delivery duties of Sify
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KidZania in strategic partnership with Birla Sun Life Insurance
The partnership will nurture kid’s growth with a career development platform and help the children identify their aptitude
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Nick, Sonic and UBQOOL bring Cricket Mania Contest
The month-long contest gives winners a chance to meet their cricketing heroes from the Kolkata Knight Riders team and winning VIP tickets to the match
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Vserv.mobi records stellar growth as part of its global expansion
The mobile ad network has delivered over 256 billion ad requests and witnessed a 206 per cent YoY growth in its global inventory
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Talenthouse, Vodafone partner to bring out the best in cricket & design
Fans to vote for the best design jersey and cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League 2013 finals in Kolkata
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Yebhi undergoes makeover with new logo and website
The makeover seeks to showcase the brand personality of Yebhi that is Young, Energetic and Simple
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Reliance Communications partners with Twitter to bank on T20 fervour
The telecom service provider is the first to partner with Twitter in India on the new ‘Twitter Access’ program
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My FM hikes advertising rates by 20 pc
The decision has been taken to keep up with the increasing demands and give a clutter free environment to advertisers
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Yahoo unveils two new mobile experiences
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
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Tata Sky airs longest ever Indian TVC
The TVC for Tata Sky+ HD has a run time of 210 seconds or 3 minutes and 30 seconds and has been conceptualised by Ogilvy & Mather
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India’s first matrimonial channel Shagun TV to launch on April 26
The 24-hour channel is being launched by Vertent Media and will be aired across North and West India. A matrimonial website is also being launched
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NDTV dedicates Indian of the Year to women of India
This is the sixth edition of the NDTV Indian of The Year Awards. The group is also celebrating its Silver Jubilee this year
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MphasiS appoints Kumail Tyebjee as VP & Biz Leader of Mobility Service Line
Tyebjee will be responsible for sales and business development as MphasiS expands its portfolio of mobile solutions for the banking and capital markets
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NDTV honours corporates in 7th edition of Business Leadership Awards
Anand Mahindra acknowledged as NDTV Business leader of the Year; Deepak Parekh and Keshub Mahindra conferred Lifetime Achievement Awards
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Dainik Bhaskar launches second edition of Mosaic
The second edition of Mosiac features 121 print campaigns across 105 brands from 31 top agencies The book was unveiled at the recently concluded Goafest 2013
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Higher education is needed for global perspective: Experts
In a heterogeneous country like India, a lot of different institutional forms need to be developed to meet the needs of a highly differentiated population, say experts
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Red FM is principal sponsor of Hyderabad SunRisers
All the team members of Hyderabad SunRisers will sport a Red FM logo on their jersey
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Fever FM supports 3 IPL teams this season
The radio station has partnered with Mumbai Indians, Delhi Daredevils and Royal Challengers Bangalore for Season 6 of the Indian Premier League
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Maxim ties up with Apollo Tyres for special issue
The idea is to cater to a new and special audience, says Vivek Pareek, Editor of Maxim
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RBNL rolls out Choose Your Set Top Box Wisely campaign in 38 cities
The campaign is aimed at empowering consumers with information on digitisation and distribution partners with the opportunity to strengthen brand equity
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Nat Geo all set to enter ‘Inside IPL 6’
The special series will reveal the facts behind the massive machinery of the Pepsi Indian Premier League
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Rajan Bharti Mittal appointed President of ICC India
Rajan Bharti Mittal is the Vice Chairman & Managing Director of Bharti Enterprises. He is also the Chairman of the Bharti-WalMart JV in India
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Rings-A-Bell sells ads spots across 1100 BEST buses
The agency is in the process of increasing the number of buses from 1100 to 1600 and is aiming at achieving the task within three months
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Shailendra Singh’s debut book ‘F?@K Knows’ ranked #1 by Nielsen Bookscan
The book has claimed the #1 spot on the Nielson Bookscan non-fiction bestseller list. It has also been at the #1 spot on the Crossword Bookstores top ten list
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Mindshare appoints Rajit Desai as Partner – Consulting
Desai would actively contribute towards developing and restructuring Mindshare’s business consulting offering for clients in west region
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SITI Cable receives approval from FIPB to raise Rs 3240 mn from promoter entities
The promoter entities firms have released the first tranche of Rs 810 million to the company & the balance tranches will be available as per business requirements
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Mid Day publishes handwritten front page
The front page of the Pune edition of Mid Day on Mar 21 was designed by a specially-commissioned calligrapher & an illustrator, in collaboration with the editorial team
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Sony launches ‘Chhanchhan’ at 9PM
The new-age woman-oriented series would be telecast on weekdays from March 25, 2013
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IAA India collaborates with AFAA for IAA Olive Crown Awards
The India Chapter of the International Advertising Association will present the IAA Olive Crown Awards on April 1 at the Shangri-la Hotel in Mumbai
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TLC to offer Taste of Mumbai
To be held in India for the first time, Taste of Mumbai is part of the world famous Taste Festivals held across the world
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Colors beefs up 10.30PM time slot with 'Gurbani'
The show will be telecast on weekdays. It will replace existing show 'Parichay'
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Peter Limbourg is Deutsche Welle’s new Director General
Upon the Selection Committee’s recommendation, the 17 members of the Broadcasting Board elected Limbourg as the successor to Erik Bettermann with a clear majority
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Odonil expands its product bouquet, signs on Samantha Ruth
A national campaign has been rolled out to launch the new product
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Andy Rubin is out as the leader of Google's Android efforts
Rubin in handing the reins to Sundar Pichai, a nine-year Google veteran who is the Senior Vice President for Chrome and Apps
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BBC Hindi now available via Android smartphone app
BBC World Service has further expanded the availability of its Hindi-language news content on mobile phones by developing an app in Hindi for Android smartphones
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Wunderman revamps global governance as part of reorganisation
The new structure will give more opportunities for senior business leaders to share intellectual capital across geographies and disciplines
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Social Wavelength wins Social Media Agency of the Year Award for 2nd yr
Social Wavelength also bagged the Social Media Campaign of the Year award for its ‘Tweet A Tab’ campaign for Reliance Communications
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Life OK promotes ‘Savitri’ with cinema advertising
A four-minute promotional content of ‘Savitri’ was played for the first time in cinema advertising in digital theatres coinciding with the new film releases of the week
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Radio Mantra initiates RJ Giri in Haryana
The initiative gives budding RJs in Haryana to showcase their talent and be a part of the Radio Mantra family
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Indigo Consulting fortifies its creative force
Viresh Pawar & Monish Beloskar rejoin in the capacity of Sr Group Head Creative & Group Head Creative, respectively. Manav Parekh joins as Asst Creative Director – Copy
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BookMyShow acquires Chennai based Ticketgreen
With this acquisition, BookMyShow aims to strengthen its presence in the South Indian market
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Entries to GrandPrix Advertising Strategies 2013 now open
GrandPrix Advertising Strategies, now in its 26th edition, is the only award that emphasises the strength and quality of successful brand communication strategies
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ABP News announces the best cities to live in India
Nagpur, the best city to live in India and also the greenest city with best health care services and public transport
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Komli Media rejigs leadership team to accelerate growth in APAC region
New roles to focus on offering integrated digital media solutions for customers across regions and sharpen focus on strategic priorities and operations
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Leo Burnett brings first ever ‘Portfolio Night’ to Delhi
Some of Indian advertising’s greatest names are expected to share the wealth of their experience at Leo Burnett’s ‘Portfolio Night’ in Delhi
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MediaCom Worldwide elevates Matthew Mee & Dominic Guba
Matthew Mee has been appointed as MediaCom’s first-ever Global Chief Strategy Officer, while Dominic Guba becomes Global Chief Investment Officer
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L’Oréal appoints Genesis Burson-Marsteller as PR partner in India
Genesis Burson-Marsteller is closely working with L’Oréal to promote its make-up, hair care, skin care and hair colour portfolio
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2013 Young Ones Competition announced
This year’s competition offers students a choice of two briefs aimed at creating solutions for social change – Pencils of Promise and Justice by Design
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Cross-Tab Group launches Optimiser Suite research platform
Promoted as the new “Operating System” for market research, ctOS will enhance the efficiency, productivity and speed of global market research
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ITV Granada expands in Thailand; inks new carriage deal with MeTV
ITV Granada is now offered through Thailand's latest IPTV operator MeTV. The channel will rebrand as ITV Choice on March 25, 2013
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NAB Show dominates as leading global event for media & entertainment
This year, NAB Show will acknowledge 100 years of Indian Cinema by presenting a special award at the 2013 TV & Film Awards Gala presented by NY Festivals on April 9
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Big CBS Love launches ‘The Game’
‘The Game’ premiered exclusively for the first time in India on Big CBS Love on March 4, 2013 on the weekday 8.30 PM slot
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Bindass launches third edition of ‘Bindass Buddies’
The channel will undertake large scale activations across 100 colleges in 10 cities pan India to create a buzz for the show
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NDTV Good Times honours the icons of lifestyle genre
The channel recognised icons in the fields of food, travel, technology, fashion and luxury
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MICA launches MICA Indian Marketing Intelligence
MIMI fuses a variety of structured information, compiled from authentic sources, to provide a composite, granular market-view
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Radio One embarks on ‘Have a Heart’ campaign with Boman Irani
The campaign works on the insight that once a person is ‘active and happy’ themselves only then can he/she contribute to society at large
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Muse Movies celebrates 100 years of Indian Cinema
As part of the celebrations, 10 benchmark films are being made that will change the perception about cinema, set futuristic trends, redefine its course and make it more magnificent
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PRCI elects new office bearers
RT Kumar, Director, Oyster Advertising, Bangalore has been elected as PRCI National Pres-ident. Bharathi Singh is the new Secretary General, National Executive
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The dons of con return with the new season of ‘Leverage’
The fourth season of the series premiered on AXN on the 9 PM prime time slot on February 28, 2013
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Zee Khana Khazana unveils a refreshed persona
The channel has refreshed its content line-up with four new shows, which went on air on February 20, 2013
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Zee News honours Indian Security forces with Ananya Samman
Zee News acknowledges military/ para-military personnel for their exemplary acts of courage with Ananya Samman. This is the fifth edition of the awards
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HBO Defined and HBO Hits go on-air
A high impact multi-media marketing campaign will be launched to promote the two new channels across platforms. The campaign will commence mid-March
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BrandNEW signs up with Kwality Group
The contract will pave the way for an exclusive and long-term relationship on a 360-degree level in all marketing communication endeavours of the group
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Corporate Affairs Leadership Award for Hinduja Group’s Ashish Kaul
The Award identifies and celebrates those individuals that have had a positive impact on the environment and society as well as their business
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Janasri TV turns two in Karnataka
Kannada news channel Janasri recently celebrated its second anniversary by introducing new programmes and changing the look and feel of the channel
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BC Web Wise wins the Best Social Media Agency Award
The Award is in recognition of the work done by the agency for clients such as Hero MotoCorp, Fevikwik, Sunsilk, Complan, Project Nanhi Kali and more
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NGC to enter the quiz show space with Indian Quiz League
Nat Geo will challenge individuals to showcase their intelligence not only against their contenders, but also the collective nation
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Puma, RFL introduce Puma Urban Stampede Mumbai 2013
Urban Stampede is India’s only national running property designed specifically for corporate
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National Geographic gets Ford’s muscle for new show
National Geographic and Ford India have joined hands for a new adventure series ‘My Endeavour Alterrain’ featuring five celebrities from different walks of life
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