INDUSTRY BRIEFING
 
Dainik Bhaskar selected as Most Trusted Brand in Hindi newspaper category
This year’s report has been mined from 3 million data points collected through a primary research conducted across 16 Indian cities and is a result of more than 15,000 hours of fieldwork, resulting in nearly 20,000 unique brands
NDTV named India’s most trusted media brand
NDTV has been named India's most trusted media brand in the Brand Trust Report released by TRA, formerly the Trust Research Advisory
Entries invited for 9th edition of Pepper Creative Awards
The Advertising Club Cochin and Pepper Creative Awards Trust have jointly announced the 9th edition of the Pepper Creative Awards, a call for entries has been sent to all ad agencies in South India; the last date for filing entries is March 10, 2015
Mojo Rising music fest to enthral Kochi
Mojo Rising, the two-day music fest will feature 16 popular bands from across India such as Junkyard Groove, Jhanu, Baiju Dharmajan Synticate, Anju Brahmasmi, with a headliner act by Agnee; the event will be held on February 20 and 21
One September gives twists to mutual fund advertising
The agency feels that messaging needs to be presented in a relevant and engaging manner to consumers; the start-up has worked with companies such as Axis Mutual Fund, Max Life Insurance, MTV, Red Chillies Entertainment and The Juice by Jabong
Celebrities, corporates lend support to NDTV-Fortis ‘Cancerthon’ campaign
NDTV and Fortis have step in to create a nationwide cancer awareness and fundraising campaign – Health4U Cancerthon; the first-of-its-kind live awareness campaign has raised around Rs 3 crore for cancer patients
Youth Incorporated wins Bronze at fifth edition of International Creative Media Awards
The magazine was awarded for exemplary design and concept in the Cover and Cover story category
Delhi Assembly polls: Zee News survey predicts close fight between BJP and AAP
Delhi to go to polls on February 7; the findings of the survey conducted for Zee Media by TALEEM Research Foundation shows the BJP getting 32-36 seats, and AAP giving tough fight to the saffron party with 30-34 seats
I never wanted to contest against Modi in Lok Sabha polls: Arvind Kejriwal
Aam Aadmi Party chief Arvind Kejriwal in an excusive interview with Zee News Editor Sudhir Chaudhary talks about his 49-day stint as Delhi CM, funding allegations and other issues in the party; the channel will be airing the full interview on prime-hour shows Thursday evening
Suits back with exciting fourth season on Comedy Central
The programme is telecast every Saturday at 8pm on Comedy Central
LINE tied-up with FreeCharge to offer 200 per cent extra talk time to Indian users
The weeklong campaign drove remarkable expanse of engagement and is the first-of-its-kind activity in the world, using messaging service as a marketing platform; LINE users shared FreeCharge stickers with groups to win a cashback of Rs 60 on a recharge of Rs 30 by FreeCharge
Comedy Central airs season 4 of Suits
The mid- season premiere of Suits picks up where Pearson Specter is dealing with the major fallout of Louis Litt learning Mike’s secret
MTV Bloc Party second season promises more fun
The Karbonn Smart MTV Bloc Party Pre-parties start from February 7 and will go on for the next few months; the channel takes the Bloc Party national with a 12-city tour
Mathrubhumi wishes readers with jasmine-scented newspaper on Republic Day
The Malayalam newspaper, which played a prominent role in the country's freedom struggle, wished its readers with a jasmine-scented print; this is the first such step by a newspaper in Kerala
DHFL unveils new campaign featuring Shah Rukh Khan
This will be DHFL’s largest ad campaign, since inception in 1984, and is aimed to reinforce the Founder’s Vision of the Company of enabling every Indian to own a home of his own
Network18 & ORF initiative aimed at setting agenda for a strategic partnership between India and US
In the lead up to President Obama's historic second visit to India, Network 18 in association with The Observer Research Foundation (ORF) organized 'The India-US Dialogues' to explore the past, present and future of Indo-US relationship
MiD DAY Infomedia Ltd invites you to partake in yet another episode of the MiD DAY Trophy
On the 18th of January, 2015, MiD DAY Infomedia Ltd invites you to partake in yet another episode of the MiD DAY Trophy, which is a horse race held at the Royal Western India Turf Club at Mahalaxmi Race Course.
Kundan R. Vyas gets Lokmanya Tilak National Award for Excellence in Journalism
This is the seventh year of the award. The award was presented on 134th Anniversary of the Kesari on January 4, 2015
Dettol NDTV Banega Swachh India raises funds for a cleaner and healthier nation
Over Rs 281 crores was raised by the 'Dettol NDTV Banega Swachh India' campaign
MAX unveils new brand campaign 'Ab Khulkar phailegi Deewangi'
The new campaign thought is an extension of channel's positioning and talks about how there is a little bit of filminess in all of us and amongst all age groups
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