INDUSTRY BRIEFING
 
Winners of 11th Mirchi KAAN Awards declared
Winners of 11th Mirchi KAAN Awards declared
Scarecrow Communications was named 'Agency of the Year', JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen- A Lintas Group Company, walked away with a total of 11 awards, including 4 silver and 7 bronze awards
Vibyor Brand Services finishes 12 years, wins more clients and forms larger team
Vibyor Brand Services finishes 12 years, wins more clients and forms larger team
The agency addedEricsson, Nikon, Colorbar, Ferrero Rocher, Gionee Mobiles, Nestle India, Shiseido and TAG Heuer to its list of regular clients and set up 'Toolbox Fabrication House'
Orango Solutions and KhushiAdvtng acquire branding rights of Amritsar airport
Orango Solutions and KhushiAdvtng acquire branding rights of Amritsar airport
Orango Solutions in partnership with Khushi Advertising Ideas have acquired advertising rights of "Sri Guru Ram Das Jee International Airport" in Amritsar
Vserv.mobi launches Search Intent Ads for mobile shopping
Vserv.mobi launches Search Intent Ads for mobile shopping
Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 1,50,000 apps and sites, facilitating purchase decisions via a seamless in-ad search strategy
PR Newswire will deliver full-text news releases in Hindi, Gujarati and Tamil
PR Newswire will deliver full-text news releases in Hindi, Gujarati and Tamil
Bengali, Malayalam, Kannada, Telugu, Punjabi and Marathi will be added to the service later this year
Times Internet launches gocricket.com
Times Internet launches gocricket.com
The portal will stream Pepsi IPL matches on multiple digital platforms and offer exclusive content from Sourav Ganguly
Shreyas Talpade to host ETV Marathi's road trip show, Zhunj Marathmoli
Shreyas Talpade to host ETV Marathi's road trip show, Zhunj Marathmoli
The reality action show will see 14 celebrities tough it out in 12 cities across Maharashtra while performing varioustasks
Sony MAX & Sony SIX call people to hop on the 'Bulaava Express' for Pepsi IPL
Sony MAX & Sony SIX call people to hop on the 'Bulaava Express' for Pepsi IPL
This unique open air bus will tour the country across 13 cities with a host of entertaining and unique activities
Laqshya Media's Right Angle wins extended contract for Dubai bus shelters
Laqshya Media's Right Angle wins extended contract for Dubai bus shelters
The contractto build 1000 air-conditioned bus queue shelters in Dubaihas been extended for another 9 years from 2021 to 2030
Northwestern University ties up with Bridge School of Management
Northwestern University ties up with Bridge School of Management
The JV will deliver innovative blended online & in-person professional certificate programmes in India, with the first programme to be launched early this summer in Predictive Business Analytics
ReleaseMyAd.fm makes radio advertising simple
ReleaseMyAd.fm makes radio advertising simple
Recently launched online platform enables businesses to advertise across 24 radio channels in around 86 cities in India
Ambuja Cement launches 'ArjunDeewar', TVC on social awareness
Ambuja Cement launches 'ArjunDeewar', TVC on social awareness
Designed by Publicis, the commercial subtly focuses on strength to break the metaphysical walls of disparity and disharmony
Vserv.mobi launches RTB on its mobile ad exchange
Vserv.mobi launches RTB on its mobile ad exchange
Advertisers will gain unparalleled reach across 150,000+ apps &sites and developers will benefit from lift in global monetisation
Aim High Consulting wins 11 client wins in Jan-March quarter
Aim High Consulting wins 11 client wins in Jan-March quarter
Aim High goes deeper into PR for consumer internet and ecommerce with new clients -PropTiger, Yepme and MySmartPrice
GSEAMS and 9X Jhakaas to launch 'Lux Jhakaas Heroine'
GSEAMS and 9X Jhakaas to launch 'Lux Jhakaas Heroine'
"Lux Jhakaas Heroine" is a talent hunt for the next leading face in the upcoming Marathi film "Mitwaa". The show has received 3000 entries
PwC completes its acquisition of Booz & Company
PwC completes its acquisition of Booz & Company
With this, Booz & Company has changed its name to Strategy&. Cesare Mainardi will be CEO of Strategy&. He has been the CEO of Booz & Company for the past two years
DMTI launches post graduate program in digital marketing
DMTI launches post graduate program in digital marketing
The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.
Vodafone and Disney to launch Vodafone games & apps
Vodafone and Disney to launch Vodafone games & apps
Via the Vodafone portal, consumers will gain access to well-known Disney apps and games. Other unique features include a large catalogue of global and Indian content, games for feature and smart phones and 'Try and Buy' for users to try content before purchase
Businessworld India to scale up its digital initiative to enrich user experience
Businessworld India to scale up its digital initiative to enrich user experience
BW|Businessworldhas called a pitch to appoint a partner for its primary news platform, Businessworld.in.A dedicated team has been assembled to drive digital initiatives as the focus is Digital First
LFW once again favours Global Advertisers for outdoor promotion
LFW once again favours Global Advertisers for outdoor promotion
The location of hoardings, size of the display, and high visibility contributed to the success of the Lakmé Fashion Week campaign on the outdoor medium
12345