INDUSTRY BRIEFING
 
Pogo and Kellogg's Chocos collaborate to create branded mini-series
Coco aur Chhota Bheem Ka Dhamaal is conceptualised by Mindshare
Nickelodeon launches new Motu Patlu movie and merchandise
The new cinematic adventure 'Motu Patlu Kungfu Kings' will see Motu turning into a kungfu maestro
Twine Digital completes one year of operation
Today Twine Digital is serving over 75 clients and helping them to achieve their digital objective
Chitralekha organises Shreya Ghoshal concert in Rajkot
The event is a first of a series of large scale concerts to be organized by the Group in various markets of Gujarat
Diageo and NDTV partner to launch ‘Road to Safety’
The campaign aims to make roads safer and reduce the number of preventable accidents by encouraging citizens, specially the youth of India, to be more responsible behind the wheel
Jagran sites ranked 11th in comScore’s first Mobile Traffic report
Jagran sites had more than 3.7 million total unique visitors & 52.4 million total pages viewed
Mavcomm Consulting adds specialised CSR & Sustainability Consulting to its services
Mavcomm will provide a 360-degree solution to companies looking at introducing and expanding their CSR & Sustainability mandate
AXN airs 2 new shows; Scorpion and The Voice
AXN brings two new exciting shows, a high-voltage drama series, Scorpion airing every Friday, from 26th September at 11 pm and the fresh season of the most talked about singing reality show, The Voice from 27th September, airing every Saturday and Sunday at 8 pm
Netrange signs deal with MyTVApp
Indians living outside India will now be able to watch their favourite TV content from ‘back home’ on their Smart TVs
MY FM’s RJ Meenakshi performs at International Radio Festival
94.3 MY FM’s RJ Meenakshi recently won 'The Sound of India' contest at the Third International Radio Festival leading to her representing the country in Zurich earlier this year. The competition saw around 100 entries from RJs and producers from more than 70 public and private radio stations all over India
Kinetic carries out OOH campaign for Vodafone prepaid voice
The campaign is a mix of high impact and high reach media like billboards, bus shelters, and station media
MTV to showcase CEAT MTV Chase the Monsoon Season  2
CEAT MTV Chase the Monsoon, a social reality show featuring a 24 day biking road trip with 4 teams
JCDecaux introduces digital media propositions for branding at Bengaluru Airport
The new airport media offers an eye catching portfolio of a mega video wall, 6 digital MUPIs and 8 digital suspended screens
Zee Classic showcases ‘Har Din Bachchan’ film festival
It is a three week-long festival with some of his finest mega-hits from 7 to 21 September at 9 PM
Microsoft reimagines MSN; invites users to preview before official launch
Microsoft is inviting people around the globe to try out the new web experience at preview.msn.com, with the experience officially launching in the coming months
NDTV and Fortis Healthcare join hands for NDTV Fortis Health4U campaign
The campaign aims to promote healthy living as a way of life, raise awareness about taking health precautions to avoid adverse health issues by acting in time. The campaign will also educate people about the importance of precautionary measures
9X Media launches 9XE, a bi-weekly show on Bollywood; extends it digitally
It is one of the first shows on the music channel with view to generating a constant viewership for the channel along with extensive digital presence
India TV announces second edition of Salaam India Awards
Officer’s Choice is once again the presenting sponsor of the initiative, while Amrapali Group is the associate sponsor. Salaam India Awards felicitate exceptional acts of bravery by the common citizens of India
Woodland launched first digital magazine 'Explore More' in outdoor adventure space
A quarterly magazine, "Woodland Explore More", is available on both iOS and Android platforms
Haunted nights with 93.5 RED FM
The series will feature stories around horror and supernatural phenomenon of the haunted places collected from every nook and corner of our country
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