Industry Briefing


Firstpost launches 4-min promo for its interactive, video views platform

Firstpost launches 4-min promo for its interactive, video views platform

Conceptualised & directed by Contract's Ravi Deshpande, the ad showcases a monologue of a quintessential modern woman panning multiple subjects


MSM forays into film production in India

MSM forays into film production in India

MSM Motion Pictures has collaborated with Eros International for its first film, titled 'Bajate Raho'. The movie releases on July 26, 2013


DB Corp’s Marathi daily Divya Marathi turns 2

DB Corp’s Marathi daily Divya Marathi turns 2

The paper celebrated its second anniversary with a special 72-page issue. Divya Marathi covers the central Maharashtra region with five editions


"Betting on cricket is not the problem, the problem is fixing"

To change the illegal nature of gambling and maintain the brand image, audiences should know how a legal betting system would look, says OMLogic’s Kapil Gupta


Adman Sandeep Goyal unveils the mantra to land a job

Adman Sandeep Goyal unveils the mantra to land a job

Goyal’s new book ‘You’re Hired’, written jointly with daughter Carol Goyal, is a compendium of job interviews, one-to-one face-offs and role plays


Radio Mirchi invites entries for 10th edition of Kaan Awards

Radio Mirchi invites entries for 10th edition of Kaan Awards

Entries will be accepted across 17 categories. The deadline is June 19, 2013. Jury will meet on June 27 to finalise categories. The awards ceremony is on July 5 in Mumbai


ZeeQ ties up with BBC for preschool brand CBeebies

ZeeQ ties up with BBC for preschool brand CBeebies

This license agreement will see ZeeQ airing CBeebies programmes from Monday to Thursday for an hour between 9:30 AM and 10.30 AM


Zee Media back with 4th edition of 'My Earth My Duty'

Zee Media back with 4th edition of 'My Earth My Duty'

The three-month long multi-city initiative is aimed at increasing awareness and protecting the environment via various on-ground activities


Laqshya launches OOH measurement metric based on traffic count

Laqshya launches OOH measurement metric based on traffic count

Christened ROAM, the tool allows clients to reach a ball park figure on opportunity to see/eyeballs. The study is currently available for Mumbai, Delhi & Bangalore


ITV Network to encourage women empowerment

ITV Network to encourage women empowerment

ITV Network is among the first media houses in India to be a signatory of UNWEP charter by signing up for Women’s Empowerment Principles


NDTV honours real estate industry in Property Awards

NDTV honours real estate industry in Property Awards

The first edition of the NDTV Property Awards 2013 was held on June 3, 2013 to recognise and award India’s real estate czars


Max integrates live tweets with ‘Jab Tak Hai Jaan’ TV premiere

Max integrates live tweets with ‘Jab Tak Hai Jaan’ TV premiere

As a marketing innovation, Sony Max aims to capitalize on the effective use of digital media to further leverage their movies


Red FM increases ad rates by 20 per cent

Red FM increases ad rates by 20 per cent

The hike will be in effect from June 10, 2013 and is a result of escalating costs and inventory crunch


Big FM partners with Whirlpool for special summer initiative

Big FM partners with Whirlpool for special summer initiative

‘Big Garmi Ki Chhutti’ enables listeners to take part in a special on-air contest. Over 2,000 listeners call in for a chance to win Whirlpool Neo Ichill refrigerators


MX Advertising bags creative & media duties of Pratap Plastics

MX Advertising bags creative & media duties of Pratap Plastics

The agency has planned a 360-degree integrated campaign to spread awareness about the company’s products at various consumer touch points


Godrej Properties engages with customers through art and music

Godrej Properties engages with customers through art and music

Taking the unconventional route to connect with customers, Godrej Properties has sponsored various art & cultural activities, along with a golf tournament


Sony Six bags to air UEFA Euro 2016 across Indian Sub-Continent

Sony Six bags to air UEFA Euro 2016 across Indian Sub-Continent

The sports entertainment channel has acquired exclusive broadcasting rights to telecast live all 51 matches of the tournament


Yebhi launches 30 virtual stores across India

Yebhi launches 30 virtual stores across India

The virtual stores have been launched across Café Coffee Day outlets in Delhi and Bangalore, where customers can buy products from a virtual wall


Discovery Tamil launches ‘Where Tigers Rule’

Discovery Tamil launches ‘Where Tigers Rule’

Discovery Tamil’s month-long programming initiative deals with on tiger conservation. Local cricketer R Ashwin has pledged to support the cause


IAA – India Chapter continues webinar series with Ajit Balakrishnan

IAA – India Chapter continues webinar series with Ajit Balakrishnan

The Rediff.com Founder and CEO will digital trends and nuances at the ‘World goes Digital’ webinar, which will be held on Google Hangout


Dell India celebrates personal achievement in new campaign

Dell India celebrates personal achievement in new campaign

Dell India’s new campaign reaches out to the youth and showcases how Dell Inspiron is an enabler of youth’s passion and ‘Can Do’ spirit


Condé Nast Traveller to launch in the Mid-East in 2014

Condé Nast Traveller to launch in the Mid-East in 2014

This will be the eighth edition of the magazine. The group has associated with Arab Publishing Partners to launch in the Middle East


PHD and Cannes Lions to turn festival into a mass scale game

PHD and Cannes Lions to turn festival into a mass scale game

Delegates at this year’s Cannes Lions festival are set to join an MMOG – a massive multiplayer online game – with the launch of the official Cannes Lions app


Vserv.mobi brings social sharing to HTML5 mobile ads

Vserv.mobi brings social sharing to HTML5 mobile ads

Vserv.mobi will also offer free HTML5 creative services to allow marketers to discover the mobile medium


Mahuaa News’ Manish Sharma turns author with debut novel

Mahuaa News’ Manish Sharma turns author with debut novel

Manish Sharma, Sports Head of Mahuaa News is all set to launch his debut novel, titled ‘The Love All’, which has been published by Diamond Pocket Books


Aseem Kaistha appointed member of Central Board of Film Certification

Aseem Kaistha appointed member of Central Board of Film Certification

Kaistha has been appointed a member of the Central Board of Film Certification. He had started his career in 1977 as member of NSUI


BroadcastAsia2013 registers strong Indian participation

BroadcastAsia2013 registers strong Indian participation

Broadcast Asia 2013 returns with an integrated offering for the Indian broadcast industry. Groundbreaking technologies covering the entire broadcasting & film value chain will be unveiled


TechCrunch brings event series to India in pact with PlatformPlay

TechCrunch brings event series to India in pact with PlatformPlay

The partnership will bring a series of two-day conferences to India starting with the Bangalore conference in November 2013


Global Advertisers opens 4 regional divisions

Global Advertisers opens 4 regional divisions

Expanding the horizon of media services will enable Global Advertisers to engage new industries of different regions


Adlabs Imagica rolls out extensive 360 mktg campaign

Adlabs Imagica rolls out extensive 360 mktg campaign

The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle


DY Works creates India’s first mortgage guarantee brand IMGC

DY Works creates India’s first mortgage guarantee brand IMGC

IMCG is a consortium between financial institutions National Housing Bank, Genworth, Asian Development Bank and International Finance Corporation


Sify elevates CR Rao as Chief Operating Officer

Sify elevates CR Rao as Chief Operating Officer

Prior to this promotion, Rao was VP - Strategy, Admin & HR. In his new role, he will be responsible for all operational and delivery duties of Sify


KidZania in strategic partnership with Birla Sun Life Insurance

KidZania in strategic partnership with Birla Sun Life Insurance

The partnership will nurture kid’s growth with a career development platform and help the children identify their aptitude


Nick, Sonic and UBQOOL bring Cricket Mania Contest

Nick, Sonic and UBQOOL bring Cricket Mania Contest

The month-long contest gives winners a chance to meet their cricketing heroes from the Kolkata Knight Riders team and winning VIP tickets to the match


Vserv.mobi records stellar growth as part of its global expansion

Vserv.mobi records stellar growth as part of its global expansion

The mobile ad network has delivered over 256 billion ad requests and witnessed a 206 per cent YoY growth in its global inventory


Talenthouse, Vodafone partner to bring out the best in cricket & design

Talenthouse, Vodafone partner to bring out the best in cricket & design

Fans to vote for the best design jersey and cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League 2013 finals in Kolkata


Yebhi undergoes makeover with new logo and website

Yebhi undergoes makeover with new logo and website

The makeover seeks to showcase the brand personality of Yebhi that is Young, Energetic and Simple


Reliance Communications partners with Twitter to bank on T20 fervour

Reliance Communications partners with Twitter to bank on T20 fervour

The telecom service provider is the first to partner with Twitter in India on the new ‘Twitter Access’ program


My FM hikes advertising rates by 20 pc

My FM hikes advertising rates by 20 pc

The decision has been taken to keep up with the increasing demands and give a clutter free environment to advertisers


Yahoo unveils two new mobile experiences

Yahoo unveils two new mobile experiences

Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets


Tata Sky airs longest ever Indian TVC

Tata Sky airs longest ever Indian TVC

The TVC for Tata Sky+ HD has a run time of 210 seconds or 3 minutes and 30 seconds and has been conceptualised by Ogilvy & Mather


India’s first matrimonial channel Shagun TV to launch on April 26

India’s first matrimonial channel Shagun TV to launch on April 26

The 24-hour channel is being launched by Vertent Media and will be aired across North and West India. A matrimonial website is also being launched


NDTV dedicates Indian of the Year to women of India

NDTV dedicates Indian of the Year to women of India

This is the sixth edition of the NDTV Indian of The Year Awards. The group is also celebrating its Silver Jubilee this year


MphasiS appoints Kumail Tyebjee as VP & Biz Leader of Mobility Service Line

MphasiS appoints Kumail Tyebjee as VP & Biz Leader of Mobility Service Line

Tyebjee will be responsible for sales and business development as MphasiS expands its portfolio of mobile solutions for the banking and capital markets


NDTV honours corporates in 7th edition of Business Leadership Awards

NDTV honours corporates in 7th edition of Business Leadership Awards

Anand Mahindra acknowledged as NDTV Business leader of the Year; Deepak Parekh and Keshub Mahindra conferred Lifetime Achievement Awards


Dainik Bhaskar launches second edition of Mosaic

Dainik Bhaskar launches second edition of Mosaic

The second edition of Mosiac features 121 print campaigns across 105 brands from 31 top agencies The book was unveiled at the recently concluded Goafest 2013


Higher education is needed for global perspective: Experts

Higher education is needed for global perspective: Experts

In a heterogeneous country like India, a lot of different institutional forms need to be developed to meet the needs of a highly differentiated population, say experts


Red FM is principal sponsor of Hyderabad SunRisers

Red FM is principal sponsor of Hyderabad SunRisers

All the team members of Hyderabad SunRisers will sport a Red FM logo on their jersey


Fever FM supports 3 IPL teams this season

Fever FM supports 3 IPL teams this season

The radio station has partnered with Mumbai Indians, Delhi Daredevils and Royal Challengers Bangalore for Season 6 of the Indian Premier League


Maxim ties up with Apollo Tyres for special issue

Maxim ties up with Apollo Tyres for special issue

The idea is to cater to a new and special audience, says Vivek Pareek, Editor of Maxim


RBNL rolls out Choose Your Set Top Box Wisely campaign in 38 cities

RBNL rolls out Choose Your Set Top Box Wisely campaign in 38 cities

The campaign is aimed at empowering consumers with information on digitisation and distribution partners with the opportunity to strengthen brand equity


Nat Geo all set to enter ‘Inside IPL 6’

Nat Geo all set to enter ‘Inside IPL 6’

The special series will reveal the facts behind the massive machinery of the Pepsi Indian Premier League


Rajan Bharti Mittal appointed President of ICC India

Rajan Bharti Mittal appointed President of ICC India

Rajan Bharti Mittal is the Vice Chairman & Managing Director of Bharti Enterprises. He is also the Chairman of the Bharti-WalMart JV in India


Rings-A-Bell sells ads spots across 1100 BEST buses

Rings-A-Bell sells ads spots across 1100 BEST buses

The agency is in the process of increasing the number of buses from 1100 to 1600 and is aiming at achieving the task within three months


Shailendra Singh’s debut book ‘F?@K Knows’ ranked #1 by Nielsen Bookscan

Shailendra Singh’s debut book ‘F?@K Knows’ ranked #1 by Nielsen Bookscan

The book has claimed the #1 spot on the Nielson Bookscan non-fiction bestseller list. It has also been at the #1 spot on the Crossword Bookstores top ten list


Mindshare appoints Rajit Desai as Partner – Consulting

Mindshare appoints Rajit Desai as Partner – Consulting

Desai would actively contribute towards developing and restructuring Mindshare’s business consulting offering for clients in west region


SITI Cable receives approval from FIPB to raise Rs 3240 mn from promoter entities

SITI Cable receives approval from FIPB to raise Rs 3240 mn from promoter entities

The promoter entities firms have released the first tranche of Rs 810 million to the company & the balance tranches will be available as per business requirements


Mid Day publishes handwritten front page

Mid Day publishes handwritten front page

The front page of the Pune edition of Mid Day on Mar 21 was designed by a specially-commissioned calligrapher & an illustrator, in collaboration with the editorial team


Sony launches ‘Chhanchhan’ at 9PM

Sony launches ‘Chhanchhan’ at 9PM

The new-age woman-oriented series would be telecast on weekdays from March 25, 2013


IAA India collaborates with AFAA for IAA Olive Crown Awards

IAA India collaborates with AFAA for IAA Olive Crown Awards

The India Chapter of the International Advertising Association will present the IAA Olive Crown Awards on April 1 at the Shangri-la Hotel in Mumbai


TLC to offer Taste of Mumbai

TLC to offer Taste of Mumbai

To be held in India for the first time, Taste of Mumbai is part of the world famous Taste Festivals held across the world


Colors beefs up 10.30PM time slot with 'Gurbani'

Colors beefs up 10.30PM time slot with 'Gurbani'

The show will be telecast on weekdays. It will replace existing show 'Parichay'


Peter Limbourg is Deutsche Welle’s new Director General

Peter Limbourg is Deutsche Welle’s new Director General

Upon the Selection Committee’s recommendation, the 17 members of the Broadcasting Board elected Limbourg as the successor to Erik Bettermann with a clear majority


Odonil expands its product bouquet, signs on Samantha Ruth

Odonil expands its product bouquet, signs on Samantha Ruth

A national campaign has been rolled out to launch the new product


Andy Rubin is out as the leader of Google's Android efforts

Andy Rubin is out as the leader of Google's Android efforts

Rubin in handing the reins to Sundar Pichai, a nine-year Google veteran who is the Senior Vice President for Chrome and Apps


BBC Hindi now available via Android smartphone app

BBC Hindi now available via Android smartphone app

BBC World Service has further expanded the availability of its Hindi-language news content on mobile phones by developing an app in Hindi for Android smartphones


Wunderman revamps global governance as part of reorganisation

Wunderman revamps global governance as part of reorganisation

The new structure will give more opportunities for senior business leaders to share intellectual capital across geographies and disciplines


Social Wavelength wins Social Media Agency of the Year Award for 2nd yr

Social Wavelength wins Social Media Agency of the Year Award for 2nd yr

Social Wavelength also bagged the Social Media Campaign of the Year award for its ‘Tweet A Tab’ campaign for Reliance Communications


Life OK promotes ‘Savitri’ with cinema advertising

Life OK promotes ‘Savitri’ with cinema advertising

A four-minute promotional content of ‘Savitri’ was played for the first time in cinema advertising in digital theatres coinciding with the new film releases of the week


Radio Mantra initiates RJ Giri in Haryana

Radio Mantra initiates RJ Giri in Haryana

The initiative gives budding RJs in Haryana to showcase their talent and be a part of the Radio Mantra family


Indigo Consulting fortifies its creative force

Indigo Consulting fortifies its creative force

Viresh Pawar & Monish Beloskar rejoin in the capacity of Sr Group Head Creative & Group Head Creative, respectively. Manav Parekh joins as Asst Creative Director – Copy


BookMyShow acquires Chennai based Ticketgreen

BookMyShow acquires Chennai based Ticketgreen

With this acquisition, BookMyShow aims to strengthen its presence in the South Indian market


Entries to GrandPrix Advertising Strategies 2013 now open

Entries to GrandPrix Advertising Strategies 2013 now open

GrandPrix Advertising Strategies, now in its 26th edition, is the only award that emphasises the strength and quality of successful brand communication strategies


ABP News announces the best cities to live in India

ABP News announces the best cities to live in India

Nagpur, the best city to live in India and also the greenest city with best health care services and public transport


Komli Media rejigs leadership team to accelerate growth in APAC region

Komli Media rejigs leadership team to accelerate growth in APAC region

New roles to focus on offering integrated digital media solutions for customers across regions and sharpen focus on strategic priorities and operations


Leo Burnett brings first ever ‘Portfolio Night’ to Delhi

Leo Burnett brings first ever ‘Portfolio Night’ to Delhi

Some of Indian advertising’s greatest names are expected to share the wealth of their experience at Leo Burnett’s ‘Portfolio Night’ in Delhi


MediaCom Worldwide elevates Matthew Mee & Dominic Guba

MediaCom Worldwide elevates Matthew Mee & Dominic Guba

Matthew Mee has been appointed as MediaCom’s first-ever Global Chief Strategy Officer, while Dominic Guba becomes Global Chief Investment Officer


L’Oréal appoints Genesis Burson-Marsteller as PR partner in India

L’Oréal appoints Genesis Burson-Marsteller as PR partner in India

Genesis Burson-Marsteller is closely working with L’Oréal to promote its make-up, hair care, skin care and hair colour portfolio


2013 Young Ones Competition announced

2013 Young Ones Competition announced

This year’s competition offers students a choice of two briefs aimed at creating solutions for social change – Pencils of Promise and Justice by Design


Cross-Tab Group launches Optimiser Suite research platform

Cross-Tab Group launches Optimiser Suite research platform

Promoted as the new “Operating System” for market research, ctOS will enhance the efficiency, productivity and speed of global market research


ITV Granada expands in Thailand; inks new carriage deal with MeTV

ITV Granada expands in Thailand; inks new carriage deal with MeTV

ITV Granada is now offered through Thailand's latest IPTV operator MeTV. The channel will rebrand as ITV Choice on March 25, 2013


NAB Show dominates as leading global event for media & entertainment

NAB Show dominates as leading global event for media & entertainment

This year, NAB Show will acknowledge 100 years of Indian Cinema by presenting a special award at the 2013 TV & Film Awards Gala presented by NY Festivals on April 9


Big CBS Love launches ‘The Game’

Big CBS Love launches ‘The Game’

‘The Game’ premiered exclusively for the first time in India on Big CBS Love on March 4, 2013 on the weekday 8.30 PM slot


Bindass launches third edition of ‘Bindass Buddies’

Bindass launches third edition of ‘Bindass Buddies’

The channel will undertake large scale activations across 100 colleges in 10 cities pan India to create a buzz for the show


NDTV Good Times honours the icons of lifestyle genre

NDTV Good Times honours the icons of lifestyle genre

The channel recognised icons in the fields of food, travel, technology, fashion and luxury


MICA launches MICA Indian Marketing Intelligence

MICA launches MICA Indian Marketing Intelligence

MIMI fuses a variety of structured information, compiled from authentic sources, to provide a composite, granular market-view


Radio One embarks on ‘Have a Heart’ campaign with Boman Irani

Radio One embarks on ‘Have a Heart’ campaign with Boman Irani

The campaign works on the insight that once a person is ‘active and happy’ themselves only then can he/she contribute to society at large


Muse Movies celebrates 100 years of Indian Cinema

Muse Movies celebrates 100 years of Indian Cinema

As part of the celebrations, 10 benchmark films are being made that will change the perception about cinema, set futuristic trends, redefine its course and make it more magnificent


PRCI elects new office bearers

PRCI elects new office bearers

RT Kumar, Director, Oyster Advertising, Bangalore has been elected as PRCI National Pres-ident. Bharathi Singh is the new Secretary General, National Executive


The dons of con return with the new season of ‘Leverage’

The dons of con return with the new season of ‘Leverage’

The fourth season of the series premiered on AXN on the 9 PM prime time slot on February 28, 2013


Zee Khana Khazana unveils a refreshed persona

Zee Khana Khazana unveils a refreshed persona

The channel has refreshed its content line-up with four new shows, which went on air on February 20, 2013


Zee News honours Indian Security forces with Ananya Samman

Zee News honours Indian Security forces with Ananya Samman

Zee News acknowledges military/ para-military personnel for their exemplary acts of courage with Ananya Samman. This is the fifth edition of the awards


HBO Defined and HBO Hits go on-air

HBO Defined and HBO Hits go on-air

A high impact multi-media marketing campaign will be launched to promote the two new channels across platforms. The campaign will commence mid-March


BrandNEW signs up with Kwality Group

BrandNEW signs up with Kwality Group

The contract will pave the way for an exclusive and long-term relationship on a 360-degree level in all marketing communication endeavours of the group


Corporate Affairs Leadership Award for Hinduja Group’s Ashish Kaul

Corporate Affairs Leadership Award for Hinduja Group’s Ashish Kaul

The Award identifies and celebrates those individuals that have had a positive impact on the environment and society as well as their business


Janasri TV turns two in Karnataka

Janasri TV turns two in Karnataka

Kannada news channel Janasri recently celebrated its second anniversary by introducing new programmes and changing the look and feel of the channel


BC Web Wise wins the Best Social Media Agency Award

BC Web Wise wins the Best Social Media Agency Award

The Award is in recognition of the work done by the agency for clients such as Hero MotoCorp, Fevikwik, Sunsilk, Complan, Project Nanhi Kali and more


NGC to enter the quiz show space with Indian Quiz League

NGC to enter the quiz show space with Indian Quiz League

Nat Geo will challenge individuals to showcase their intelligence not only against their contenders, but also the collective nation


Puma, RFL introduce Puma Urban Stampede Mumbai 2013

Puma, RFL introduce Puma Urban Stampede Mumbai 2013

Urban Stampede is India’s only national running property designed specifically for corporate


National Geographic gets Ford’s muscle for new show

National Geographic gets Ford’s muscle for new show

National Geographic and Ford India have joined hands for a new adventure series ‘My Endeavour Alterrain’ featuring five celebrities from different walks of life