All Stories of tasneem@exchange4media.com
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Origin Beanstalk adds Time Out, Mad Over Donuts to its kitty

By tasneem@exchange4media.com Wednesday Aug 17, 2011

Mumbai-based agency Origin Beanstalk has bagged the creative duties of Time Out magazine and Mad Over Donuts retail outlet chain.

MAA Communications adds 4 new businesses to its kitty

By tasneem@exchange4media.com Wednesday Aug 03, 2011

MAA Communications has recently bagged four new businesses – Coconut Development Board, Maini Group, Baker’s Foods and Indotel Hospitality Service Pvt Ltd.

K Sriram quits Mirc Electronics as VP, Corporate Strategy

By tasneem@exchange4media.com Tuesday Aug 02, 2011

K Sriram, VP- Corporate Strategy at Mirc Electronic, the makers of Onida and IGO range of products, has put in his papers. Though Sriram refused to divulge his next destination, he said that it would be out of the durables category.

After Aircel, McCann Erickson adds ICI Dulux Paints to its kitty

By tasneem@exchange4media.com Monday Aug 01, 2011

Close on the heels of winning the Aircel business, McCann Erickson Delhi has bagged the creative duties of ICI Dulux Paints. The win comes in a wake of a multi-agency pitch.

Aircel appoints McCann Worldgroup as its creative AoR

By tasneem@exchange4media.com Thursday Jul 28, 2011

According to sources, McCann Worldgroup has bagged the creative duties of telecom major Aircel following a multi-agency pitch. The other agencies in the fray for the business included incumbent agency Dentsu Communications, BBH, BBDO and DDB Mudra.

Grey Worldwide bags creative duties of S Kumars’ Belmonte

By tasneem@exchange4media.com Tuesday Jul 26, 2011

Following a multi-agency pitch, it is learnt that Grey Worldwide has bagged the creative business of Belmonte, the economy menswear brand from S Kumars.

Reporter’s Diary: Lessons to be learnt from Govind Tiwari

By tasneem@exchange4media.com Saturday Jul 23, 2011

While last week the country mourned the loss of lives in the three blasts in Mumbai, this week, an overnight online star Govind Tiwari brought some much needed amusement, muses Tasneem Limbdiwala.

Meridian’s Harshad Sharma quits; joins K&V Media

By tasneem@exchange4media.com Wednesday Jul 13, 2011

Harshad Sharma has quit Meridian Communications, Mumbai as Senior Creative Director. He has tied up with K&V Media to form an ATL agency, SK&V Communications. He will also serve on the board and as creative head of K&V Media.

IDBI Group retains Maxus as media AOR; Mudra Max bags outdoor biz

By tasneem@exchange4media.com Tuesday Jul 12, 2011

Following a multi-agency pitch, IDBI Group has retained Maxus India, its incumbent agency, for its mass media business. Meanwhile, Mudra Max has been appointed for the Group’s outdoor and digital media and BTL activities.

IDBI Group retains Maxus as media AOR; Mudra Max bags outdoor biz

By tasneem@exchange4media.com Monday Jul 11, 2011

Following a multi-agency pitch, IDBI Group has retained Maxus India, its incumbent agency, for its mass media business. Meanwhile, Mudra Max has been appointed for the Group’s outdoor business.

Anish Daryani quits Everest; heads to Ogilvy Africa

By tasneem@exchange4media.com Monday Jul 11, 2011

Anish Daryani, who was Business Head at Everest Brand Solutions, is headed for an international assignment at Ogilvy Africa. He will be based out of Lagos in Nigeria.

OMD bags New Generation Media Corp’s media biz

By tasneem@exchange4media.com Friday Jul 08, 2011

OMD India’s Chennai office has scooped the media duties of New Generation Media Corp that operates brands such as SRM University and youth channel Pudhiya Thalanurai.

Ignite Mudra wins NK Proteins’ oil biz; ac size around Rs 10 cr

By tasneem@exchange4media.com Thursday Jul 07, 2011

NK Proteins Ltd, owner of Tirupati Oil brand, has appointed Ignite Mudra as its strategic branding partner. No formal pitch process preceded this win.

Almond Board of California appoints Karishma Initiative as media AOR

By tasneem@exchange4media.com Tuesday Jul 05, 2011

Karishma Initiative has bagged the media mandate for Almond Board of California following a multi-agency pitch that had seen the participation of five agencies.

Almond Board of California appoints Karishma Initiative as media AOR

By tasneem@exchange4media.com Monday Jul 04, 2011

Karishma Initiative has bagged the media mandate for Almond Board of California following a multi-agency pitch that had seen the participation of five agencies.

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