All Stories of surbhi.bhasin@exchange4media.com
1234

‘Jo bikta hai, woh dikhta hai’ is news industry’s formula

By surbhi.bhasin@exchange4media.com Monday Sep 03, 2012

With a question mark on news credibility as revenues & TRPs take precedence, news editors discuss ways to maintain integrity of news

Technology is changing news business: Experts

By surbhi.bhasin@exchange4media.com Monday Sep 03, 2012

News delivery via internet or mobiles is revolutionising the business, say industry experts

Radiowalla to broadcast Mahindra SLPL live

By surbhi.bhasin@exchange4media.com Thursday Aug 23, 2012

Radiowalla Network will be broadcasting the Mahindra Sri Lanka Premier League live. The venture will be marketed as SLPL Radio powered by Radiowalla

Big Magic woos regional viewers with Bhojpuri band

By surbhi.bhasin@exchange4media.com Saturday Aug 18, 2012

Big Magic has beefed up its weekend line-up with a Bhojpuri movie band – Superhit Bhojpuri – on Saturdays & Sundays at 6.30 pm, beginning August 18

“Event management demands passion and hard work”

By surbhi.bhasin@exchange4media.com Wednesday Aug 01, 2012

The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood

FM players tap the spirit of Independence Day

By surbhi.bhasin@exchange4media.com Tuesday Aug 14, 2012

This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement

Time for fresh look at media access: LV Krishnan

By surbhi.bhasin@exchange4media.com Monday Aug 13, 2012

With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics

Future is about atomisation of the newspaper: Santosh Desai

By surbhi.bhasin@exchange4media.com Monday Aug 13, 2012

The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India

Newspapers will continue in 2020: Ravi Dhariwal

By surbhi.bhasin@exchange4media.com Friday Aug 10, 2012

The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal

“Technology can disrupt media consumption”

By surbhi.bhasin@exchange4media.com Thursday Aug 09, 2012

Technological developments have altered coverage, collaborations, and interactivity, says Jehil Thakkar of KPMG India

“Readership of traditional newspaper is on the decline”

By surbhi.bhasin@exchange4media.com Thursday Aug 09, 2012

Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi

Red FM takes the disruptive route to stand out

By surbhi.bhasin@exchange4media.com Saturday Aug 04, 2012

While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect

Reporter’s Diary: My current status is ‘In Media’

By surbhi.bhasin@exchange4media.com Saturday Jul 28, 2012

Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations

“Company culture matters most to employees”

By surbhi.bhasin@exchange4media.com Friday Jul 27, 2012

Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent

If people see value, they will pay: N Sathyamurthy

By surbhi.bhasin@exchange4media.com Monday Jul 23, 2012

DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers

1234