Mandeep Singh, Vice-president, Next Gen Publishing, has put in his papers. He is headed towards Omnicom Group and is expected a head a group company there. He refused to divulge further details.

Noshe Oceanic has bagged an ice-cream account recently, that of Lucknow-based Gloria Ice-creams. The agency will be handling both the creative as well as media duties. Percept earlier handled the business for a period of three years.

The History Channel is gearing up to maintain the pace of growth that it has seen over the past one year. The channel repositioned itself in May 2006 whereby it announced a new strategic direction in India and activated a well-defined shift into the entertainment genre.

MH1 is gearing up to launch a 24-hour Hindi news and current affairs channel called MH1 News, in the first week of May. The channel would lay stress on interactive elements, whereby attempts would be made on having direct interaction with the viewers.

Hindi daily Prabhat Khabar has signed on Aidias as their business consultants. Aidias, promoted by Deepak Pramanik, will be working towards creating a business development roadmap for the paper across functions like circulation, distribution, marketing and production.

Sayantan Dasgupta, Senior General Manager, Cricinfo, has put in his papers after a four-and-a-half-year stint with the company. He has now joined Web18, which is TV18 Group’s Internet arm, as Sales Head of two portals. His exact designation is not yet known owing to certain restructuring that is currently underway in the company.

Ahmedabad-based Sambhaav Media has won the bid for advertisements on 1,096 buses of the Ahmedabad Municipal Transport Service (AMTS) for the next three years. Krishna Communications was handling the account for the last seven years.

Mindshare Delhi has launched the first branded train in India for Fritolay. Kurkure, one of the flagship brands of Fritolay, has become the first brand to make use of this opportunity.

BEI Confluence has divided its operations under two divisions, India-I and India-II. Devraj Basu has been elevated as COO (India-I) and Kiran Vernekar made COO (India-II).

BEI Confluence has divided its operations under two divisions, India-I and India-II. Devraj Basu has been elevated as COO (India-I) and Kiran Vernekar made COO (India-II).

Brand Curry has parted ways with one of its oldest clients, Vertex, that was with them for two and a half years. The reported size of the business was in the vicinity of Rs 2 crore.

Vivek Srivastava, Executive Director, Innocean Worldwide, has been elevated to the position of Joint Managing Director. The top duo of YK Choi, MD, Innocean Worldwide, and Srivastava will jointly address the consolidation and growth plans of Innocean, including new businesses.

Vivek Srivastava, Executive Director, Innocean Worldwide, has been elevated to the position of Joint Managing Director. The top duo of Y.K. Choi, MD, Innocean Worldwide, and Srivastava will jointly address the consolidation and growth plans of Innocean, including new businesses.

The concept of ‘Swyamvar’, arranged by SimplyMarry.com, is being promoted through an interesting campaign that captures the essence of a Hindu wedding ritual.

Innocean Worldwide, the in-house creative agency of Korea’s Hyundai Motor Corporation, has appointed Shubha Menon as Executive Creative Director. Menon takes over from Varun Arora who has moved on from Innocean to work in the domain of television production.