All Stories of skumble@exchange4media.com
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Radio City Bangalore Head moves to CNBC Mumbai

By skumble@exchange4media.com Wednesday Nov 03, 2004

Radio City Bangalore’s Programming Head, Suresh Venkat, has moved to CNBC Mumbai. Confirming the move, Venkat said that he will be part of the news channel’s English editorial team and a specific role was yet to be determined.

Fountainhead Bangalore wins Kolkata-based real estate account

By skumble@exchange4media.com Thursday Oct 21, 2004

Fountainhead Bangalore has added another account to its kitty. This time, it is from the real estate sector – that of the Kolkata-based Shrachi Developers. Ashok Nath, Branch Head, Fountainhead, Bangalore, confirms the developm

UB Group’s Spirits Division creative account under review

By skumble@exchange4media.com Thursday Oct 21, 2004

The creative side of the Rs 50-crore UB Group’s Spirits Division account is up for grabs. While all three of the incumbent agencies – Mudra, JWT and Rediffusion DY&R -- will be a part of the pitching process, a number of other agencies have also been invited.

UB Group’s Spirits Division creative account under review

By skumble@exchange4media.com Wednesday Oct 20, 2004

The creative side of the Rs 50-crore UB Group’s Spirits Division account is up for grabs. While all three of the incumbent agencies – Mudra, JWT and Rediffusion DY&R -- will be a part of the pitching process, a number of other agencies have also been invited. Alok Gupta, Senior Vice-president, Spirits Division, who confirmed the development to exchange4media, said the final decision will be taken by the first week of December.

Kingfisher Strong eyes top slot, launches pint variant

By skumble@exchange4media.com Wednesday Oct 13, 2004

In a bid to stir up the stagnating strong beer market, Kingfisher Strong – the fastest growing beer brand in the country, has launched a pint size variant alongside introducing a number of price and pack-centric offerings.

Van Heusen power dressing extends to innerwear segment

By skumble@exchange4media.com Tuesday Oct 12, 2004

Van Heusen – the premium men’s wear brand from the house of Madura Garments, has entered the innerwear segment with the launch of its IQ (intelligent clothing) range of briefs, vests, thermals and loungewear for men.

Coke, McCann sweep Dainik Bhaskar Indian Marketing Awards

By skumble@exchange4media.com Thursday Oct 07, 2004

At a glittering ceremony in the Capital on Wednesday, Coke and McCann Erickson swept a number of honours at the Dainik Bhaskar Indian Marketing Awards 2004. In the individual categories, Prannoy Roy of NDTV was crowned as the Media Person of the Year, Harit Nagpal of Hutch bagged the Marketing Person of the Year award and Sam Balsara of Madison walked away with the honour for the Media Services Person of the Year.

Himalaya promises happiness with new TVC

By skumble@exchange4media.com Monday Aug 09, 2004

With the entire shampoo market hopping on to the herbal and natural bandwagon, Himalaya shampoo, through its latest TVC, has taken the simpler route of ‘happiness’ to reach its audience.

With Britannia, Titan in bag, Maxus Bangalore beefs up its set-up

By skumble@exchange4media.com Wednesday Aug 04, 2004

Maxus Bangalore has been in great form having won two of the biggest accounts of the year - Britannia and Titan. With these wins in place, the agency is now looking at beefing up its operations to ensure that its clients get the maximum out of it.

B’lore Ad Club lines up initiatives to go in full swing

By skumble@exchange4media.com Tuesday Aug 03, 2004

After what seems like years, the Bangalore Ad Club (BAC) has finally woken up from its slumber. With the new committee in place, the Club promises a series of activities meant to rejuvenate ties among professionals from the ad-client and media fraternity.

Potential in PC gaming drives Samsung to sponsor WCG Indian round

By skumble@exchange4media.com Thursday Jul 29, 2004

Samsung Electronics has announced an association with the World Cyber Games (WCG), said to be the e-parallel of the Olympics. The electronics major will be the prime sponsor of the WCG Indian preliminaries. The final is scheduled in October in San Francisco.

ATG, MCI strengthens Bangkok wing, eyes global market

By skumble@exchange4media.com Thursday Jul 08, 2004

Alongside charting out expansion plans within India, ATG and MCI, the specialist divisions within GroupM, they are busy looking for opportunities abroad. Thailand seems to be their present target with Charu Mahajan, Manager Planning at Mindshare Delhi, shifting base to Bangkok as Associate Director ATG and MCI.

Dentsu wins part of Yamaha account worth Rs 20 crore

By skumble@exchange4media.com Friday Jul 02, 2004

Dentsu Communications has been awarded a part of the Yamaha Motor account, which will be worth Rs 20 crore. Through this win, Dentsu will take on the creative and media duties for corporate campaigns as well as new product campaigns for Yamaha Motor.

Dentsu bags part of Yamaha account worth Rs 20 crore

By skumble@exchange4media.com Thursday Jul 01, 2004

Dentsu Communications has been awarded a part of the Yamaha Motor account, which will be worth Rs 20 crore. Through this win, Dentsu will take on the creative and media duties for corporate campaigns as well as new product campaigns for Yamaha Motor.

Suryodaya enters Kannada daily market, eyes 3-lakh circulation

By skumble@exchange4media.com Monday Jun 28, 2004

A new player has entered the heavily populated Kannada newspaper industry. Starting with two editions, Suryodaya, which was launched late last week, expects to build a three-lakh circulation in its first year.

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