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Creative Thinks Media creates radio road block for Victory Ace
The road block was carried out across five FM stations simultaneously – Oye FM, Hitz FM, Radio One, Radio City and Red FM
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Aman Gupta puts in his papers as CEO of Imprimis PR
Gupta quits Imprimis PR after a 13-year stint. Though his next destination is not known, healthcare communication will remain Gupta’s core area
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Reliance MediaWorks assigns PR mandate to Aurum Media
Aurum Media will handle Reliance MediaWorks’ film services and Big Cinema, apart from corporate PR
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Apollo Hospitals' media biz to Mindshare
The client was earlier working with several agencies. Apollo Hospitals has also appointed Lowe Lintas as its creative agency on record
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Apollo Hospitals consolidates media biz with Mindshare
The client was earlier working with several agencies. Apollo Hospitals has also appointed Lowe Lintas as its creative agency on record
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Reporter’s Diary: A tragic catalyst of change
A long-suffering nation says enough is enough and the media is actively supporting it, perhaps a lot of good will emerge from this monstrous attack
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Quick five with ZigWheels’ Akshay Chaturvedi
“Digital is an important influencer & brands should look at appropriate messaging through innovative campaigns online,” says ZigWheels’ Business Head
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Mantras to be the CEO of your own life: Anthony A Rose
The VP – Corporate Affairs, Walmart Hong Kong talks about his new book ‘Daddy’s Logic’ and how it can help people ‘Dream big, but do bigger’
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Reporter’s Diary: Of Skyfall & blank TV screens
Ready or not, digitisation is here to stay, but for those homes yet to receive STBs, it will be a dark Diwali, at least on their television screens
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Stocktaking in 4 metros on digitisation eve
While the I&B Ministry puts the digitisation coverage at 89%, there are still some pockets of resistance where digitisation process is under the cloud
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Word-of-mouth push for Star Dental’s India foray
The company has a comprehensive media strategy in place involving print, radio, social media & region-specific media vehicles
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"Content is king, but with many kingdoms:
According to B Saikumar, Group CEO, Network18, the biggest challenge for media professionals is to ensure their brands straddle media & geographies
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Being afraid of data is being short-sighted: Sheldon Monteiro
“Everything is now connected consumerism. While relationships have been digitised, human expectations have not,” says the Global CTO of SapientNitro
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Being afraid of data is being short-sighted: Sheldon Monteiro
"Everything is now connected consumerism. While relationships have been digitised, human expectations have not," says the Global CTO of SapientNitro
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Reporter’s Diary: Why the world needs more Malalas
Pakistani schoolgirl Malala Yousafzai might just be the catalyst that could bring about a sea change in the neighbouring nation, feels Shanta Saikia
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