A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done

More than 50 per cent of the campaign budget is allocated to the TV medium; Leo Burnett is the creative agency behind the campaign

Motilal Oswal’s latest TVC, based on ‘research-based investing’, is currently playing in cinemas in 11 cities with Yash Raj Films’ Ek Tha Tiger

The TVC has developed brand connect and is simple but the delivery falls a little short when it comes to creativity, say industry experts

Ajinkya Rahane, Abhishek Nayyar, Paul Valthaty, Umesh Yadav & Parthiv Patel to support WASH United’s ‘Nirmal Bharat Yatra’

The commercial features brand ambassador Virat Kohli. It was executed by Primetime Communications

While various brands are banking on the ‘happiness’ quotient, does the thought still resonate with the Indian consumer?

Curry Nation has designed the TVC for 18 Again, a vaginal tightening product. It depicts women empowerment as that is the essence of the brand

The new TVC for Cadbury Dairy Milk Shots is created by Ogilvy India; it features filmmaker Anurag Kashyap

Zomato’s TVC ‘The last wish’ saw participation from amateur videographers to ad agencies through its ‘20toMillion’ initiative

Parle Wafers rolls out two TVCs created by Everest Brand Solutions. The agency had won the business last month, post a multi-agency pitch

Parents will be able to relate to the TVC but the actual connection being made with the brand seems nebulous, say industry experts

While Fastrack believes in the concept of ‘Move On’, Helix promotes ‘Wasting Time’

The maiden TV commercial is part of an elaborate multimedia campaign that will also be extended to other city editions, including Delhi and Kolkata