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"We look at digital as a self-sustainable ecosystem for our critical stakeholders"
By saloni.surti@exchange4media.com
The increasing adoption of the digital medium, both by customers & sellers, makes the medium very important for financial services companies, says ING Life Insurance's Mohit Goel
time icon  Thursday Jan 09, 2014
"The most advantageous aspect of radio ads is its widespread reach & accessibility"
By saloni.surti@exchange4media.com
Another striking advantage that a radio platform offers is the ability to communicate a higher volume of information in a cost-effective manner, says Manju Yagnik, Vice Chairperson, Nahar Group
time icon  Friday Dec 27, 2013
Radio Recap: A creative lens of shows that have created smiles
By saloni.surti@exchange4media.com
Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces
time icon  Monday Nov 04, 2013
Brands find a strong ally in user-generated content to create engagement
By saloni.surti@exchange4media.com
User-generated content has emerged as an important form of marketing as it helps brands give power to consumers, along with a sense of brand ownership
time icon  Tuesday Oct 29, 2013
Can Katrina Kaif help Line win the mobile messenger battle?
By saloni.surti@exchange4media.com
With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season
time icon  Monday Oct 07, 2013
Video: Mobile mktg helps us gain leads from consumers - Sanjeeb Chaudhuri
By saloni.surti@exchange4media.com
The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform
time icon  Monday Oct 07, 2013
Can Katrina Kaif help Line win the mobile messenger battle?
By saloni.surti@exchange4media.com
With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season
time icon  Monday Oct 07, 2013
Grow with the growing mobile advtg economy. Here's how...
By saloni.surti@exchange4media.com
According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend
time icon  Friday Oct 04, 2013
Big Data has become a terminology that baffles the masters themselves: Tyler Bryson
By saloni.surti@exchange4media.com
Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of Microsoft SMSG India
time icon  Thursday Oct 03, 2013
Quick 5 with Archana Vohra on Times Internet's loyalty programme
By saloni.surti@exchange4media.com
The VP & Business Head of Times Internet talks about Times Points and how it is centered on a non-transactional relationship
time icon  Thursday Oct 03, 2013
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