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Quick 5 with Boring Brands’ Bhargava & Sushil
By sai.prasanna@exchange4media.com
“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands
time icon  Monday Jan 28, 2013
“There is no such thing as marketing analytics”
By sai.prasanna@exchange4media.com
If you do analytics right, you get marketing right, says Mohan Jayaraman of Experian Credit Information Company of India
time icon  Wednesday Jan 23, 2013
Reporter’s Diary: Time for a revolution
By sai.prasanna@exchange4media.com
Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna
time icon  Saturday Jan 19, 2013
Analytics for better consumer connect
By sai.prasanna@exchange4media.com
IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights
time icon  Friday Jan 18, 2013
Mobile targeting is better than carpet bombing
By sai.prasanna@exchange4media.com
Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting
time icon  Friday Jan 18, 2013
“Analytics should disrupt business”
By sai.prasanna@exchange4media.com
Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics
time icon  Thursday Jan 17, 2013
Manage data, don’t let it kill you: Carlo Donati
By sai.prasanna@exchange4media.com
It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters
time icon  Thursday Jan 17, 2013
“Embedding analytics in business is imperative”
By sai.prasanna@exchange4media.com
Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer
time icon  Thursday Jan 17, 2013
Quick five with Ozone Media’s Senthil Govindan
By sai.prasanna@exchange4media.com
Govindan talks about the Indian digital ecosystem and evolution of online marketing, among other things…
time icon  Wednesday Jan 16, 2013
Quick five with Suvarna’s Anup Chandrasekharan
By sai.prasanna@exchange4media.com
Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy
time icon  Thursday Jan 10, 2013
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