The mandate includes display, search marketing and other kinds of digital media advertising

SMJ lead sponsor Bharti Airtel’s Director, Global Brand, Bharat Bambawale points out that TAM TV ratings is just one facet of a show

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Interactive Avenues has bagged the digital and social media marketing duties of Zee TV and Zee Cinema, following a multi-agency pitch

Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com

The company will also focus on its rural marketing strategy to target the untouched and uninsured population

A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands

A survey by social media research agency Greenlight explores whether Facebook ads work & if FB can compete with Google in the search space

In a move to strengthen its leadership in the social media offerings, Quasar Media has appointed Ankit Saxena as Social Media Director - West

A study conducted by Facebook and ComScore reveals that marketing campaigns on Facebook prompt users to buy products online as well as offline

Experts are anticipating massive investments in the digital advertising space after Komli Media raised close to Rs 215 crore

Deepak Lamba, who had quit Bloomberg UTV in April this year, has joined Bennett Coleman & Company Ltd as President

While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site