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Auto, BFSI sectors boost OOH advtg growth momentum in 2013
According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions
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Does India need a social media watchdog?
Digital experts talk about how social can affect personal & business interests. The trick is to be a watchdog and not a moral policing agency, they say
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Reporter’s Diary: Lost in the world of clicks
Reporter Priyanka Nair shares some valuable insights on love and communication she got from her ‘mommy jaan’ this Mother’s Day
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Brands creating customer pull with TVCs on YouTube
According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect
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Axe goes larger than life for its ‘space effect’ OOH campaign
King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai
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Porsche drives consumer experience at BIAL
The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign
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2-min video: Indian marketers don't understand 'virality' – Roopak Saluja
The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective
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YouTube's subscription-based channels open new avenues for brands
Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect
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The world is looking at India for frugal design principles: Ashwini Deshpande
Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design
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HSBC, Nivea ads have a smooth takeoff in airport space
HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies
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Is Oreo the smartest cookie in town?
Oreo’s latest marketing initiative sees the brand collaborate with Café Coffee Day; digital & OOH platforms play a key role in the communication plan
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Farming on Mumbai's busy streets? HUL’s Kissan makes it possible
Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH
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Brands turn to retail space for extensive communication
Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect
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Vikas Nowal quits DDB MudraMax
Nowal is currently serving his notice period with the company and might take the entrepreneurial route, say industry sources
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Kinetic India elevates Amit Sarkar to COO
Sarkar will take care of the entire India operations. His last role was National Director at Kinetic India
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