|
|
I am more bullish about India than I have ever been: Mark Patterson
On his visit to India, the CEO of GroupM Asia Pacific talks about media agencies leading from the front, tie-ups in the pipeline, focus areas and more...
|
|
Creative honchos reveal the ‘aha moment’ of their advtg career
Leaders share their eye-opening moment, taking forward the theme for this year’s Portfolio Night ‘An Eye-Opener’, which aims to bust advertising myths
|
|
McCann Worldgroup adds business worth Rs 50 crore to kitty
McCann Worldgroup India has won the creative mandate for Intel and Livguard. Both accounts will be serviced out of the agency’s Delhi office
|
|
Vodafone gets big on social during the last leg of IPL
The telecom brand has launched ‘Fancam’ to optimise social during the last few days of IPL. It cashes on increased viewership to boost engagement for the brand
|
|
Bobby Pawar to start a new ad agency
As per sources, Ex Chief Creative Officer & Managing Partner of JWT India Bobby Pawar plans to set up a new agency with two close friends from the industry
|
|
Creative agencies pitch for Piramal Healthcare business
The account size is estimated to be over Rs 65 crore. The pitch is still in the initial stages at the moment
|
 Piramal Healthcare scouts for media partner
The account size is estimated to be around Rs 40 crore. Lodestar UM is currently handling the media duties
|
|
Piramal Healthcare scouts for media partner
The account size is estimated to be around Rs 40 crore. Lodestar UM is currently handling the media duties
|
|
Will we see the revival of the 'long copy'?
As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay
|
|
Leaders advise young aspirants to make the best of Portfolio Night
Santosh Padhi, Arun Iyer, Ashish Khazanchi & Sonal Dabral state their expectations from JWT’s Portfolio Night & share pearls of wisdom for the young lot
|
|
Nivea repositions male grooming category to grab larger market share
The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence
|
|
Nivea repositions male grooming category to grab larger market share
The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence
|
|
2-min video: Media agency of future will be a complicated animal – Stephen Li
The APAC CEO of MEC shares his views on the dynamic media scenario and the futuristic media agency, among other things…
|
|
An agency is only as good as its clients: Kartik Sharma
If clients are not bold, there is no way agencies can do good work, says the Managing Partner of Maxus India
|
|
3 Pencils for McCann Worldgroup @One Show Awards
McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards
|
|