Samsung is seeking to fortify its presence in India through a multi-pronged brand building and on ground activities plan. Elkana Ezekiel, CMO, Samsung India, shares more on this...

Clarks, the footwear brand from the UK, is firming up its India plans in collaboration with Future Group. The brand had already had a taste of the Indian market 2005, and second time around, it is pitching at premium.

Ministry of Food Processing Industries has invited advertising agencies for a pitch to select the suitable agency for a three-year empanelment.

This is not the first time the company has intended to tap the potentiality here. The brand had already has a taste of the Indian market way back in 2005.

Lowe Lintas Delhi has brought on board Upasana Dua as Associate Vice President. Naveen Gaur, Executive Director, Lowe Lintas has confirmed her appointment.

Topps Company Inc, a sports and entertainment collectables firm, has entered the country riding the IPL wave. The company has lined up an equal share of ATL and BTL buzz for the launch and has roped in Motivator to handle its media duties.

Celebrating 150 years of its existence globally, TAG Heuer is now bullish on India and is planning to expand to Tier II and III cities extensively. The brand is also firming up its plans to tie up with India’s Buddh International F1 circuit. Manishi Sanwal, General Manager, LVMH Watch & Jewellery India, shares more...

Kreate Advertising has bagged the creative and PR duties of Jeeva Spa & Salon. The account was handed over to the agency in the month of April and the work is already underway.

Bharat Sanchar Nigam Limited (BSNL), Gujarat telecom circle, Ahmedabad has invited advertising agencies for a two-year empanelment. Six agencies will be appointed following a pitch process.

Keeping in mind its niche clientele, Godrej Nature’s Basket has adopted a two-pronged approach of BTL activities and customer service. Though the marketing budget is around 2 per cent of its turnover, the brand is bullish on expansion.

Concept, Crayons, Goldmine, InterPub, Prabhatam, RK Swamy BBDO and Span have bagged the creative duties of Employees State Insurance Corporation. Concept, Crayons, PerceptH and Span have been assigned the mandate for National e-Governance Programme. The combined account size is pegged at Rs 100 crore.

Bharat Bhari Udyog Nigam Ltd, a Government of India enterprise, has invited expressions of interest (EoI) from registered advertising agencies for empanelment.

The chosen agencies will be required to conceptualise, design and execute a sustained campaign to build a brand identity for Indian jute and jute products.

JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…

The Central Organisation for Railway Electrification (CORE), Allahabad has invited advertising agencies for a one-year empanelment.