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Mars-Wrigley media biz to MediaCom India
Following a media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India
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Mars-Wrigley consolidates media biz with MediaCom India
Following a keenly contested media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India
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Sony goes shopping for mammoth media biz
Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year
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Ideas transcend boundaries: Arun Nanda
As Rediffusion – Y&R gears up for an action-packed 2013 with new leadership in place, Diwan Arun Nanda speaks on what lies ahead
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I am now seeking the next big challenge: D Rajappa
As D Rajappa, hitherto Prez of Rediffusion YR, exits the company after an 18-year stint, he speaks to exchange4media on his Rediffusion experience and the road ahead
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As media agencies gear up for a Terra Nova in 2013
2012 is making way for an exciting 2013 as changes at the top will redefine the media agency business in India
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As media agencies gear up for a Terra Nova in 2013
2012 is making way for an exciting 2013 as changes at the top will redefine the media agency business in India
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Sudhanshu Vats gears up for Viacom18’s next move
Segmentation, synergy, ecosystem & insight are cornerstones to the Viacom18 CEO’s strategy
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TAM’s TV data release to be delayed further
Following Govt of India’s request to TAM to withhold data release of news channels, industry has agreed to defer data release for all genres
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“Even channels packages due to DAS will impact viewership”
Ajay Chacko, President, A+E Networks|TV 18 explains that the bigger impact of digitisation addressability will come from the smaller details
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Siemens awards media mandate to ZenithOptimedia
The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore
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Siemens awards media mandate to ZenithOptimedia
The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore
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Rajesh Jejurikar returns to Mahindra Auto
Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network
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Rajesh Jejurikar returns to Mahindra & Mahindra
Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network
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Rajesh Jejurikar returns to Mahindra & Mahindra
Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network
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