All Stories of nitin@exchange4media.com
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Moving from information to knowledge

By nitin@exchange4media.com Monday Feb 27, 2012

In a rapidly changing global economic environment, the rules for business journalism are changing. Janice Neil, Ashok Desai, Omkar Goswami and Amit Kapoor share how

When numbers tell the story...N Madhavan on biz reporting

By nitin@exchange4media.com Monday Feb 27, 2012

N Madhavan, Associate Editor, Hindustan Times, shares his mantra for getting the most out of numbers in a business report & how to tell one’s story

Cautious optimism about growth of media

By nitin@exchange4media.com Monday Feb 20, 2012

Industry leaders stress that different mediums cannot be treated in silos, however, integration of media in itself is one of the greatest challenges

Delhi gears up for Indo-Dutch musical jugalbandi

By nitin@exchange4media.com Monday Feb 13, 2012

The CD release tour for project ‘Luminance’ of duo Meeta Pandit and Heiko Dijker begins from the National Capital with a live musical concert today

Saras Sethi appointed COO of Divya Bhaskar

By nitin@exchange4media.com Wednesday Jan 18, 2012

At Divya Bhaskar, Saras Sethi is replacing Jagdish Sharma, who will, however, continue to be with the Dainik Bhaskar group

Reporter's Diary: Apologise-Or-We-Walk-Out attitude!

By nitin@exchange4media.com Monday Nov 28, 2011

Correspondent Nitin Pandey introspects on the role of media in a rapidly changing scenario and whether Justice Katju’s remarks are justified…

ABD high on marketing; set to expand portfolio

By nitin@exchange4media.com Friday Nov 25, 2011

Allied Blenders and Distillers is taking the expansion route to strengthen its market presence. The company has lined up a slew of promotional activities to support the new launches.

Usha Intl assigns media duties to LMG; ac size Rs 25 cr

By nitin@exchange4media.com Wednesday Nov 23, 2011

The win comes on the back of a multi-agency pitch involving MPG, MEC and Madison, besides LMG. ZenithOptimedia is the incumbent media agency.

Al Jazeera English reaches India via Dish TV

By nitin@exchange4media.com Friday Nov 18, 2011

In December 2010, the Ministry of Information and Broadcasting (MIB) granted a down-linking license to Al Jazeera English. While the group will continue to maintain its focus on international news, a significant volume of India specific news will also be aired.

Al Jazeera to finalise marketing & ad agency soon

By nitin@exchange4media.com Friday Nov 18, 2011

With Al Jazeera gearing up for a massive marketing campaign, they are in talks with main line marketing agencies as well as ad agencies. The process started a few weeks ago.

Reporter’s Diary: The ‘danda’ way of Justice Katju...

By nitin@exchange4media.com Saturday Oct 22, 2011

The no-nonsense, proactive ways of the new Press Council of India Chairman Justice Markandey Katju has left correspondent Nitin Pandey deeply impressed as he feels this would really put an end to paid news...

IRS 2011 Q2: Travel magazines grow by 31 pc over 2009 R1

By nitin@exchange4media.com Thursday Oct 20, 2011

The average issue readership (AIR) of the travel magazines genre has gone up by 31 per cent over 2009 R1 and by 12 per cent over 2010 Q2. Bhraman tops the list with an AIR of 2.57 lakh.

IRS 2011 Q2: Decline of 21 pc for film-based magazines over 2009 R1

By nitin@exchange4media.com Wednesday Oct 19, 2011

The going has not been all that well for film-based magazines as even established English magazines such as ‘Filmfare’ and ‘Stardust’ struggled to retain readers. Publishing exclusive content is the only driver for them. Meanwhile, the genre has also seen stiff competition from new players like ‘People’ and ‘Hello’...

IRS 2011 Q2: Auto/cars magazine segment grows by 16 pc over 2009 R1

By nitin@exchange4media.com Wednesday Oct 19, 2011

With magazines ‘Auto Car’ and ‘Overdrive’ leading the genre, the AIR of the Auto/Cars segment has grown by 2 per cent over last year, and by 16 per cent over IRS 2009 R1. Entry of international titles like ‘BBC Topgear’ has already started showing positive growth...

IRS 2011 Q2: Business magazines grow by 19 pc over 2009 R1

By nitin@exchange4media.com Tuesday Oct 18, 2011

While the Indian Readership Survey (IRS) results have shown negative trends for special interest periodicals, business magazines, though with low readership base, continue to grow over the years with proliferation in titles and targeted content. Healthy growth is seen across titles, except for Business India and Business & Economy.

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