JWT, Delhi Vice-President Alok Lal is joining Saatchi and Saatchi as General Manager. Lal has had a long stint with JWT and was primarily looking after brands like PepsiCo’s Frito-Lay and Reckitt Benckiser.

For advertisers, the aviation sector is perhaps the most dynamic one. Frills, no-frills, it doesn’t really matter. It is up to the consumer if he wants to fly like a king or otherwise, and it is for the advertisers to do all the ‘right’ talking.

It’s a subjective decision taken inside the newsroom, but which has a profound effect on a channel’s image. We are talking about ‘breaking stories’ that are flashed on TV screens ever so frequently. Do we see poor evaluation of news triggered by cutthroat competition for TVRs?

Following an agreement between the Vivek Goenka-promoted The Indian Express Newspapers (Mumbai) Ltd and Manoj Kumar Sonthalia’s Express Publication Madurai Ltd (New Indian Express), arrived at on August 12, 2005, The Indian Express has decided to launch its IPO by November or early December this year.

Following an agreement between the Vivek Goenka-promoted The Indian Express Newspapers (Mumbai) Ltd and Manoj Kumar Sonthalia’s Express Publication Madurai Ltd (New Indian Express), arrived at on August 12, 2005, The Indian Express has decided to launch its IPO by November or early December this year.

TV Today will officially be launching its third Hindi news channel – Tez – in the coming week, said G.Krishnan, Executive Director and CEO. The 24-hour channel is positioned as ‘fast, crisp and extremely slick’ and will be a perfect media vehicle for those looking to target busy working professionals constantly on the move.

In an attempt to empower small and medium newspapers with better technology, greater recognition and better revenue flow, the Indian Newspaper Society has made some recommendations to the I&B Ministry as well as DAVP.

Standard Chartered has bagged the title sponsorship for Afro-Asia Cup. The event will be called Standard Chartered Afro-Asia Cup. Hero Honda has bagged the sponsorship for the Asian team, while Sahara Computers is sponsoring the African team.

With entertainment channels like Zee and Sahara introducing slots for exclusive film premiers, the tube sees prospects of getting its “own share of stars and flicks”. The question is who will click with the right flick?

Standard Chartered has bagged the title sponsorship for Afro-Asia Cup. The event will be called Standard Chartered Afro-Asia Cup. Hero Honda has bagged the sponsorship for the Asia team and Sahara Computers is sponsoring the Africa team, confirmed Satish Menon, President, Sports and Media, Nimbus.

BBC World is conducting a detailed research project on the attitude, behaviour and media consumption patterns of the ‘global’ Indian, which will be accessible to media planners, account supervisors and MNCs planning to set up shop in India.

A ‘not-so-fun’ category like insurance has undergone a shift in its communication stance – from sadness and death to positive aspects of life, which will help you live longer and let’s say stronger.

JWT and Maxus have won the GE Money and SBI Cards advertising account, according to the official spokesperson of GE Money. The account is worth Rs 15-20 crore. The incumbent agencies were Grey Worldwide and Mediacom.

The GE Money and SBI Card advertising account has been won by JWT and Maxus, according to the official spokesperson of GE Money. The account is worth Rs 15-20 crore. The incumbent agencies were Grey Worldwide and Mediacom.

History Channel is turning the leaf this time by going back to the ‘literary age’. This September, viewers will get to see “Write Stuff”, a programme that will showcase the lives of prominent authors who have left their mark in English literature.