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RED FM goes OOH with digital pledge-meters, spurring people to 'press the button'
By content@exchange4media.com
'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who have pledged to vote
time icon  Thursday Apr 24, 2014
Mindshare launches The Loop for paid, owned and earned marketing in real-time
By content@exchange4media.com
Mindshare enriches adaptive marketing in paid media for clients with global launch of The Loop - a data infused 'war room'; enhances Twitter partnership
time icon  Thursday Apr 24, 2014
RED FM goes OOH with digital pledge-meters, spurring people to 'press the button'
By content@exchange4media.com
'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who have pledged to vote
time icon  Thursday Apr 24, 2014
How do you form your political views? asks ABP News
By content@exchange4media.com
New campaign for ABP News by Lowe Lintas tells people to steer clear of uninformed choices made on frivolous knowledge on politics
time icon  Thursday Apr 24, 2014
Kejriwal tops YouTube's list of top 10 political videos
By content@exchange4media.com
Arvind Kejriwal tops the chart with 6 out of 10 videos featuring him. Arnab Goswami also got a number of eyeballs for his interview with Rahul Gandhi and Lalu Prasad Yadav
time icon  Thursday Apr 24, 2014
All power to the people : Samsung Galaxy S5
By content@exchange4media.com
Created by Cheil Worldwide, the new campaign focuses on how innovation is shifting from a 'product centric' to 'people centric' point of view and shows that meaningful innovations are inspired by consumers
time icon  Thursday Apr 24, 2014
Razorfish hires MediaCom's Vik Kathuria as Global Chief Media Officer
By content@exchange4media.com
In his new role, Kathuria will be responsible for further transforming and aligning the agency's global media practice. He will oversee a global client roster that includes DHL, Starwood, HSN & Best Buy
time icon  Thursday Apr 24, 2014
Omnicom Media Group aligns with Resolution Media across the network
By content@exchange4media.com
With this development, OMG India boosts its search & performance marketing expertise. Avinash Vanpal & Sam Thomas will co-lead the Resolution Media offering
time icon  Thursday Apr 24, 2014
BBC Global News ropes in Naveen Jhunjhunwala as COO
By content@exchange4media.com
Jhunjhunwala will take up his position in Delhi on May 1. He replaces Preet Dhupar, who quit the BBC this month after a stint of 14 years He moves from Turner International India
time icon  Wednesday Apr 23, 2014
GoDaddy selects Bite as India PR agency
By content@exchange4media.com
Bite's India remit comes shortly after its appointment as GoDaddy's US agency in February, followed by a multi-market mandate which now includes Europe
time icon  Wednesday Apr 23, 2014
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