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Growing optimism amongst E&M CEOs as they transform their biz: PwC study
By content@exchange4media.com
Product & service innovation will provide the greatest opportunity for revenue growth. However, shifts in consumer behaviour & speed of technological change remain areas of concern
time icon  Saturday Apr 19, 2014
Omron's 'Your Voice, Their World' campaign goes online
By content@exchange4media.com
Conceptualised in association with McCann Health, the campaign seeks to create an online audio library of poems for the visually disabled in association with the National Association for the Blind
time icon  Saturday Apr 19, 2014
Arise India re-associates with Kings XI Punjab
By content@exchange4media.com
Arise aims to take forward the successful association from last season to a greater platform. Kings XI Punjab players will sport Arise India logo prominently on the back of the team jerseys
time icon  Saturday Apr 19, 2014
All brands are now media companies in their own right: Jye Smith
By content@exchange4media.com
The Regional Head APAC, Mediaco speaks about how digital content publishing, driven through strategic editorial strategy, can revolutionise brand narrative
time icon  Saturday Apr 19, 2014
Modi show on India TV grabs eyeballs on TV & digital
By content@exchange4media.com
As per TAM data, 74 per cent Hindi news television viewers in India were watching the 'Aap Ki Adalat' special episode featuring Narendra Modi at one point of time
time icon  Friday Apr 18, 2014
IPL and Twitter partner to bring real-time interactive experiences to fans
By content@exchange4media.com
Twitter launches eight new initiatives for fans to play an interactive part in this seasonon-air, on-ground and online, including Twitter IPL Calendar, #IPLMagic, #IPLSelfie and IPL Pulse
time icon  Friday Apr 18, 2014
Goafest Abbys: Final deadline for entries extended
By content@exchange4media.com
The last date for submission of Creative, Media, Digital, Direct, Design, Promo & Activations, PR, Publishers & Broadcasters Abbys is 23rd April, 2014
time icon  Friday Apr 18, 2014
93.5 RED FM teams up with SunRisers Hyderabad for IPL
By content@exchange4media.com
RED FM will be SunRiser's 'Principal Sponsor' and 'Official Radio Partner'. This is their second year of alliance
time icon  Friday Apr 18, 2014
KV Sridhar to bid adieu to Leo Burnett India in May
By content@exchange4media.com
Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests
time icon  Friday Apr 18, 2014
Week 15 ratings: Star Plus further consolidates its gains
By content@exchange4media.com
Star Plus recorded 748 million TVTs in Week 15 of 2014. Zee TV returned to the second position with 464 million TVTs, while Sab TV was back at No. 5 with 314 million TVTs
time icon  Friday Apr 18, 2014
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