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Prasar Bharati issues list of official social media accounts
By content@exchange4media.com
Prasar Bharati has decided to take the issue of miscreants creating fake accounts head on. The public service broadcaster has released a list of official Twitter handles and Facebook accounts of its various constituent bodies
time icon  Saturday Sep 20, 2014
PayU refines its analytics into online buying behaviour
By content@exchange4media.com
PayU India has launched a new version of its merchant facing dashboard, which aims to give a better understanding into consumers’ purchasing behaviour to a merchant
time icon  Saturday Sep 20, 2014
Digitisation is on track, to be completed by 2016: Prakash Javadekar
By content@exchange4media.com
The Govt’s digitisation drive is on track and the third phase of the digitisation drive will be completed by 2015, while the fourth phase will be completed by 2016, the I&B Minister has affirmed, adding “That’s what our commitment is”
time icon  Saturday Sep 20, 2014
Big Bang Awards 2014: Major wins for Maxus, Saatchi & Saatchi Focus Network
By content@exchange4media.com
Maxus took home the awards for Media, Digital, and Social Media Agencies of the Year. Saatchi & Saatchi Focus Network was named Creative Agency of the Year. Infosys was adjudged Client of the Year, winning across several categories
time icon  Saturday Sep 20, 2014
Dushyant Chopra returns to Grey Group as Creative Director (Art)
By content@exchange4media.com
Chopra will be based in Grey Group’s Gurgaon office. During his first stint at Grey, Chopra had been actively involved in launch campaigns for Honda Brio and initiatives such as the India Bike Week for Fox Traveller
time icon  Saturday Sep 20, 2014
‘Morning Challenge’ or ‘Moaning Challenge?’- HT’s comeback campaign against TOI
By content@exchange4media.com
In a sarcasm-filled counter to TOI’s Morning Challenge, HT launches a campaign called ‘Moaning Challenge, The Curious Case of The Eternal Crybaby’
time icon  Saturday Sep 20, 2014
Malayala Manorama’s Amit Mathew elected Chairman of ABC
By content@exchange4media.com
Shashidhar Sinha, CEO - India, IPG Mediabrands, representing Advertising Agencies on the Council, has been elected as Deputy Chairman for 2014-15. Hormuzd Masani has been elected as Secretary General, while Mudra’s Madhukar Kamath is Hony Treasurer
time icon  Saturday Sep 20, 2014
Fourth Estate adds Firstouch, M-AdCall, DLF New Gurgaon biz to its kitty
By content@exchange4media.com
Fourth Estate, a boutique public relations advisory, has added three new clients, each one from Mumbai, Bangalore and Delhi – Firstouch, M-AdCall and DLF New Gurgaon
time icon  Saturday Sep 20, 2014
Starcom Mediavest Group appoints Sue Frogley as Global Commercial Director
By content@exchange4media.com
In the newly-created role, Frogley will work across all of SMG’s Global Network Clients, setting a strategic M&A vision and investment strategy. She joins SMG from Dentsu Aegis Media, where she was most recently President of Commercial Operations
time icon  Saturday Sep 20, 2014
WPP to acquire creative & research agency from MCS Holding in Mongolia
By content@exchange4media.com
The deal marks WPP's first acquisition in Mongolia, with the group now operating in 111 countries. Following the acquisition, the agency will be renamed Y&R Mongolia; its market research business will be affiliated to WPP's global research consultancy TNS
time icon  Saturday Sep 20, 2014
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