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Don’t lose sleep over the India-Australia Test Series, says StarSports
By content@exchange4media.com
The campaign by Lowe Lintas hinges on one simple truth - India vs. Australia Series begins at 5am India time, which makes it difficult for fans to catch the action live. But with starsports.com mobile app allows them to sleep tight and watch the match at their own time
time icon  Saturday Dec 20, 2014
DBS Bank Tosses-up Creativity & Technology to launch Interactive Film – Chilli Paneer 2
By content@exchange4media.com
The campaign allows viewers to play the sous chef to the film and design their own version of the story. SapientNitro is the creative and technology partner for the campaign
time icon  Saturday Dec 20, 2014
Vodafone’s Basant Dhawan moves to Star Sports
By content@exchange4media.com
Dhawan has joined Star Sports as Senior Vice President –Sales & will be leading Brand Solutions and Sponsorships across all sports and leagues
time icon  Saturday Dec 20, 2014
Airtel launches ‘Wynk Music’ TVC campaign
By content@exchange4media.com
Airtel’s innovative offering - Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience
time icon  Saturday Dec 20, 2014
Ajit Thakur resigns from Star India
By content@exchange4media.com
Thakur put in his papers, and is currently serving his notice period which will end in February 2015
time icon  Saturday Dec 20, 2014
Percept Sports and Entertainment appointed as Official Marketing Activation Agency of the 35th National Games
By content@exchange4media.com
The 35th Edition of the National Games will be held over a span of 15 days beginning from 31st January 2015 to 14th February 2015 in the staggeringly beautiful state of Kerala.
time icon  Saturday Dec 20, 2014
Delhi retains its No.1 position as an ecommerce hub: eBay India Census 2014
By content@exchange4media.com
Mumbai is placed at No. 2 and Maharashtra ranked 2nd as an ecommerce State. Tier II & III cities closing in with increase in rural hubs
time icon  Friday Dec 19, 2014
Kannada GECs see ratings spike in week 50
By content@exchange4media.com
Maharashtra and Andhra Pradesh GECs also witnessed increase in ratings
time icon  Friday Dec 19, 2014
Sonal Dabral is Jury President of Direct Lotus category at ADFEST 2015
By content@exchange4media.com
As Chairman and Chief Creative Officer at DDB Mudra Group in Mumbai, Dabral was thrown into a career in advertising after studying Visual Communications at India's foremost design school, the National Institute of Design
time icon  Friday Dec 19, 2014
Can YU be Micromax's ace in the hole?
By content@exchange4media.com
Micromax has been aggressively expanding and eating up marketshare in India and other key markets and it sees the launch of YU, which will run on Android-based CyanogenMod, as a key differentiator
time icon  Friday Dec 19, 2014
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