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Oral-B gives its Twitter followers an opportunity to interact with Madhuri Dixit
By content@exchange4media.com
Followers responded with their questions using the hashtag #AskMadhuriWithOralB. Users were engaged online with the Oral-B social media accounts responding to the tweets on a real-time basis
time icon  Saturday Apr 25, 2015
ASCI upholds complaints against 125 out of 167 advertisements
By content@exchange4media.com
In February 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 125 out of 167 advertisements. Out of 125 advertisements against which complaints were upheld, 73 belonged to Personal and Healthcare category, followed by the Education category with 29 advertisements, followed by others
time icon  Saturday Apr 25, 2015
British Airways appoints SapientNitro as its global digital agency
By content@exchange4media.com
SapientNitro will support the in-house team with BA.com, mobile, creative technology and social media. The geographic focus will be on the key markets of UK, US, China, India and mainland Europe
time icon  Saturday Apr 25, 2015
Big Magic repositions to adopt more contemporary and over the top comedy
By content@exchange4media.com
Big Magic revamps Uff! Yeh Nadaniyaan to Total Nadaniyaan. The revamp of the show marks a shift in the position of the channel to adopt more contemporary and over the top comedy. The channel also looks to revamp many of its shows in a similar way
time icon  Saturday Apr 25, 2015
TV show Maanada Mayilada awarded Guinness Certificate
By content@exchange4media.com
The reality dance competition show has been recognised by the Guinness Book of World Records for having achieved the largest Ames Room Illusion feat
time icon  Friday Apr 24, 2015
Alyna Haji Omar appointed as CEO of J Walter Thompson, Sri Lanka
By content@exchange4media.com
Alyna will lead the J Walter Thompson group that comprises J Walter Thompson Sri Lanka and Contract Advertising
time icon  Saturday Apr 25, 2015
DDB Mudra appoints Tejali Shete, Ajay Menon as Senior Creative Directors
By content@exchange4media.com
Tejali joins DDB Mudra from Grey Worldwide and a short stint at Leo Burnett, Kuala Lumpur while Ajay Menon joins DDB Mudra from JWT Chennai where he was Senior Creative Director & AVP
time icon  Saturday Apr 25, 2015
Gozoop announces launch of operations in New York
By content@exchange4media.com
After expanding its presence to the UAE in 2011 & Singapore in 2013, Gozoop opens its third international office in the USA
time icon  Friday Apr 24, 2015
IPL 8 scores 4.1 TVRs in second week; viewership up by 30% from IPL 7
By content@exchange4media.com
In week 2 of IPL 8, time spent by viewers increased by 17% compared to week 2 of IPL 7.
time icon  Friday Apr 24, 2015
Week 16 ratings: Star Plus sees big dip; Sony rises
By content@exchange4media.com
Star Plus saw its ratings fall to 545 million GVTs in week 16 from 601 million GVTs in week 15
time icon  Friday Apr 24, 2015
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