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Broadcasters want longer window for implementation of 10+2 ad cap
Even as TRAI flexes its muscles in the ad cap issue, broadcasters look for more realistic terms & conditions and also an amendment in the ad duration time
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11 mn digital households added in TAM surveyed markets post DAS 2
The C&S universe profile is tipped more towards digital, which now accounts for over half the TV owning households within the TAM surveyed markets
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Now, news broadcasters’ self-regulated ad cap falls through
Implementation of the ad break schedule system has fallen flat, with news channels sticking to a stand that digitisation process needs to be completed first
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Govt to invest Rs 180 cr to promote 'Glimpses of the India Story'
Approximately Rs 60 cr has been earmarked for Phase 1 of the campaign. The initiative is a multi-media effort by GoI, unveiled by Manish Tewari recently
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FE’s MK Venu to join The Hindu as Executive Editor
Venu takes charge from the first week of June and will be responsible for growing the North India edition of The Hindu
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With spot-fixing exposé, is brand IPL in danger?
So far, brands associating with the tournament have reposed their faith in IPL, but are concerned about long-term impact if such controversies are repeated
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FE’s MK Venu to join The Hindu as Executive Editor
Venu takes charge from the first week of June and will be responsible for growing the North India edition of The Hindu
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2-min video: E-comm advertisers driving digital spends – Rob Norman
About 30-40 per cent of all of the world’s online advertising is through e-commerce, says the Chief Digital Officer of GroupM Global
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News channels fail to adhere to self-regulated ad duration
Despite opting for 21 mins of free commercial timing for Hindi news channels & 18 mins for English news channels, violation of ad duration continues
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HT launches its own Medianet
Introduced as ‘Brand Promotions’, the objective is to provide a media tool to promote & build brands in an impactful way & in a relevant environment
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Now, b'casters under TAM scanner for selective claims on ratings
TAM has issued an advisory wherein it takes note of data being dredged to yield interpretations merely to force-fit into a pre-determined conclusion
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News channels opt for self regulation on ad duration from today
Instead of following TRAI's 10+2 ad cap diktat, Hindi news channels will follow 18+3 ad duration from May 15, while for English news channels it will be 15+3
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Mahuaa News’ Manish Sharma turns author with debut novel
Manish Sharma, Sports Head of Mahuaa News is all set to launch his debut novel, titled ‘The Love All’, which has been published by Diamond Pocket Books
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Reporter's Diary: Our mother tongue needs a little more acknowledgment
Reporter Abid Hasan comes in support of the national language & insists that it is wrong to pit one language against the other as superior or inferior
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Revenues from events, web biz buoy NDTV’s FY13 results
NDTV goes PAT positive in 2013 with PAT at Rs 2 cr after a loss of Rs 87 cr in FY2011-12. Group CEO Vikram Chandra shares reasons for this good show
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