James R Murdoch, chairman and chief executive officer, Star Group, has stressed for a proper debate on the merits and demerits of the conditional access system (CAS) for the satellite television industry before introducing it in India.

On 7th May, in a momentous decision, Cabinet passed a bill seeking to amend Cable Television Networks (regulation) Act 1995 making it 'obligatory for every cable TV operator to transmit or retransmit programme of any pay channel through an addressable syst

Older consumers may have more disposable income than their children, but marketers remain obsessed with the 18 to 49 demographic and its younger sibling, 18-34. That fixation appears based more on habit and theory -- that younger consumers are more impress

Yahoo! has appointed Euro RSCG Worldwide and Hill & Knowlton public relations consultancy to develop a year-long integrated marketing and communications program in Southeast Asia.

When the World Cup soccer competition kicks off at the end of May, nerves among spectators may be jangling more than you'd expect.

Television Eighteen India Ltd (TV18) has ended the year 2001-2002 with a 9.7 per cent increase in its net profit at Rs 3.49 crore as compared to Rs 3.18 crore in the previous year.

India has bagged a contract to offer its All India Radio (AIR) FM services to Mauritius. This is for the first time that India has struck a deal of this nature with another country. A memorandum of understanding (MoU) will be signed soon.

Coca-Cola India is launching the TV Commercial (TVC) featuring cricket legend, Sunil Gavaskar (Sunny), and Virender Sehwag. The 40-second TVC will be aired on today across all TV channels.

Contract Delhi has recently bagged General Electric's Corporate advertising account. The size of the account is estimated to be close to Rs. 4 crores.

Close on the heels of winning prestigious Reckitt Benkieser's '60% of Indian business, HTA Delhi has won the advertising business of Havells, Havells Crabtree and Crabtree Frattini group of companies.

Samsung Electronics America will launch a $400 million global ad campaign in early May and the Korean consumer electronics giant is using the Web in a big way after spending little online last year.

The SABeTV share price has been on an upward trend of late. The stock closed at Rs 166.50, up 1.65 per cent from its previous close on the BSE.

James Murdoch, Star group chairman and chief executive officer has blamed the domestic cable operators for putting the broadcasting business at risk by pocketing a whopping Rs 2,000 crore through under-declaration of paid subscribers.

Tricon Global Restaurants' Pizza Hut awarded its account for a second agency assignment to Wieden & Kennedy, Portland, Ore. The assignment is for Pizza Hut's "Insider" specialty pizza.

A side effect of last week’s Publicis Groupe-Bcom3 agreement to merge – little remarked upon until today – will be the unification of two of the globe’s most buoyant and hungry media planning and buying networks.