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India Day focus moves between TV scores and TV bores |
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MipCom
2007 kicked off on October 8 at Cannes with India
Day, and the focus once again was on the India growth
story. Speaker after speaker discussed the changes
in the Indian media, digital and entertainment sectors,
and the expectations in these sectors in times to
come. more... |
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The age of TV2.0 dawns as India goes global |
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The
highlight of the India Day at MipCom 2007, being held
at Cannes, included a keynote session by Subshash
Chandra and Ronnie Screwvala. While Chandra spoke
on the arrival of TV 2.0 in India, Screwvala stressed
on the need for a clear India strategy for international
companies that wanted to work in India. Both media
leaders emphasised that the India was already taking
its first steps to go global. more... |
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Surveys released, deals signed, announcements made –
‘Indian content is on the move’
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MipCom
2007 has so far seen a healthy Indian delegation.
The India Day culminated in a party with an India
focus for all delegates on October 8, 2007. FICCI
and Ernst & Young’s report on ‘Indian
Content on the Move’, which was worked on especially
for MipCom 2007, was also unveiled on day one of the
event, which also saw some important international
announcements made. more... |
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Personality of the Year, Leslie Moonves, divulges on
the CBS road ahead |
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Day
one at MipCom 2007, being held at Cannes, saw Leslie
Moonves, CBS Corporation’s President and CEO,
hounoured as MipCom’s Personality of the Year.
In his opening address, Moonves spoke about the growth
in technology truly making content the king, as also
the areas of focus for CBS Corporation. more... |
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Branded entertainment & digital marketing will transform
the content of the future |
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MipCom
2007 is seeing a lot of discussion on the marriage
of content with communication, and that this would
lead to the television of tomorrow. There is also
word on the need to be equipped with the right tools
in digital marketing and face the challenges in that
domain so that the networks can reach the audiences
of the future. more... |
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Global content is the new mantra |
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The
keynote addresses of the second day of MipCom 2007
brought two industries under the scanner – motion
pictures and the broadcast industry – with Paula
Wagner, CEO, United Artists, and Ben Silverman, Co-Chairman,
NBC Entertainment and NBC Universal Studio, stating
that great content was single survival route, and
global content was growth. more... |
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It’s all about the programming, stupid |
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Day
two at MipCom 2007 tried to bring all aspects of programming
that would indicate the changes in what the viewers
want. However, at the end of all discussions, network
heads and content creators were unanimous in stating
that people only remembered programmes and not the
networks the programmes were on. Another point that
came across was that India was not necessarily on
all agendas. more... |
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Neeraj Roy is Chairperson of Mobile & Internet TV
Awards Jury |
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The
second day of the MipCom 2007 saw a meet-and-greet
session with nominees and jury members of the Mobile
and Internet TV Awards. Only one Indian entry has
been nominated. The winners would be announced on
October 10. Hungama Mobile’s Neeraj Roy is chairing
the Jury. more... |
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India announcements; PMI & Sanra close deals; BBC
Worldwide announces India office |
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Day
three saw some interesting developments take place
at MipCom 2007. Where on the one hand, Sanra has entered
into a co-production deal with a Canadian company
for two of its products, PMI Green Gold is near closing
a deal a South African company for its three products,
on the other hand, BBC Worldwide is setting up a local
production base in India. more... |
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Content is the same, the way to deal it is changing
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With
the first three days of the conference over, the rush
around the MipCom market seems to be simmering down.
The Indian delegates have different take-offs from
this year’s event, but they largely feel that
even though content has not really changed, the caution
in buying and selling of rights have. Production houses
are largely looking at co-productions now. more... |
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Winners of the Internet & Mobile TV Awards 2007
announced |
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Amid
business deals, panel discussions and special announcements,
day three at MipCom also saw the Mobile & Internet
TV Awards 2007 winners being announced. The winning
titles were chosen by an international grand jury
from a total of 32 nominated projects. more... |
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Internet and Television – the age of co-existence
accentuates |
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The
digital discussion went a step ahead on the third
day of MipCom 2007. Most speakers stressed on the
need for television and the Internet to work together
– be it for creating original premium content
for the web, or giving IPR protection to television
networks – and grow together. more... |
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India finds place among top 10 participating countries
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MipCom
2007 statistics have placed India for the first time
among the top 10 countries that have participated
at the event. From 12 companies last year, this year
there were 59 Indian exhibiting companies. The event
organisers also informed that Reed Midem would be
launching an Asian entertainment content market Amazia
next year. more... |
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Focus shifts to Mobile TV |
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Day
four at MipCom 2007 saw speakers delving on the future
of mobile content. Among some of the points raised
were the need for revenue sharing models between content
providers and mobile operators, and sharing more information
on the viewers to grow the medium. more... |
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Market draws to a close with various deals announced
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The
heated action of MipCom 2007 has contained itself
on the fifth day. Several Indian participants left
towards the end of the fourth day. The ones left are
buzzing between meetings. Needless to say, some more
deals were announced. more... |
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Curtains come down on the market; delegates return with
content and ideas |
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MipCom
2007 ended on a high note for the participants, with
the general feedback being that market was good. The
Indian delegates are largely of the opinion that the
content ideas were not drastically different from
the previous years. The point to note, however, is
the continuous growth in the demand and supply for
content. more... |
