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The Stage- 3 is back on COLORS INFINITY this October

05-October-2017
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The Stage- 3 is back on COLORS INFINITY this October

COLORS INFINITY returns with India’s only English singing talent hunt Renault KWID presents The Stage – 3 styled by Jabong, co-powered by Motorola. Embarking on this journey for the third consecutive season with COLORS INFINITY and SOL Productions, Renault returns as title sponsor for the show. Along with Renault KWID, the uber-chic fashion e-commerce platform Jabong and mobile communications pioneer Motorola have also come together to be the Styling Partner and Co-powered sponsor respectively.

From thousands of aspiring singers participating in a series of online and on-ground auditions, only the best made the final cut in this exceptional talent hunt. Starting Saturday, October 7, India’s search for the next English singing sensation begins. Shortlisted from amongst thousands of entries, 50 of the country’s best artists vie for a shot at the title of India’s best English singing artist.

This time the viewers will have their say, as they get to vote for their favorites. The competition will intensify further with the introduction of duos and groups along with solo singers. The judging panel comprising Vishal Dadlani, Ehsaan Noorani, Monica Dogra and Devraj Sanyal return with host Shibani Dandekar.

Excited on the launch of the third season of COLORS INFINITY’s homegrown offering, Ferzad Palia, Head – English, Youth and Music Entertainment, Viacom18, shares, “In India, COLORS INFINITY is at the forefront of pushing the envelope of English music with the year-on-year success of The Stage. Being India’s only English singing talent hunt, we shoulder the responsibility of revolutionizing the clutter of countless talent shows on Indian television. Within 2 years The Stage has managed to create a huge fan-base of ardent followers, thus proving our credence and conviction in the concept of the show. The third season grows grander every year with our third time returning partner - Renault, along with Jabong and Motorola who join us this season. With the strong support from our partners to amplify our campaign, we are confident that the upcoming season will not only surpass expectations but also have an element of surprise for the audience.”

Thrilled on the association, Virat Khullar Head Marketing, Renault India, said, “Offering the best from the world of Renault, we have created a milestone in the India with the Renault KWID. Much like the new KWID, that is a true game-changer in India, The Stage has inspired a revolution of English singing in the Indian music space. Renault is proud to partner with COLORS INFINITY and The Stage for a third year, and encourages the evolution of music and passion of English singing talent in the country. Such innovative associations are helping Renault augment its brand familiarization in India in a short span of time.”

“We are proud to be the style partner for The Stage, India’s first ever homegrown English reality singing show, in its third season. Jabong offers the best of the fashion world to its consumers and it gives us immense pleasure to be ‘styling and profiling’ the judges and contestants on the show. We are excited about this association as we look forward to add the extra oomph to the remarkable talent that ‘The Stage’ has to showcase” said Gunjan Soni, Head of Business, Jabong.

Rachna Lather, Head Marketing, Motorola, said, “Music is a key passion point for our consumers and Motorola has been a frontrunner in promoting aspiring musicians and artists in India, through platforms such as Moto Spotlight. Our innovative products like Moto Z2 play with a snap-on JBL Soundboost Speaker MOD allows you to experience great music seamlessly. Taking our association with music forward, we are excited to partner with The Stage in its 3rd season, where it is giving budding singers and bands an opportunity to showcase their talent on a national platform. As a brand, we are committed to exploring newer and more engaging ways of associating with our consumers and this partnership is an example of our commitment in promoting talent in the country.”

The show will air on COLORS INFINITY, starting October 7, every Saturday and Sunday at 8pm.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.