Top Story


Home >> Media - TV >> Article

Media Industry grieves loss of KVL Narayan Rao, NDTV’s Group CEO

Font Size   16
Media Industry grieves loss of KVL Narayan Rao, NDTV’s Group CEO

NDTV’s Group CEO and Executive Vice Chairperson KVL Narayan Rao passed away on November 20 after fighting cancer for last two years. He is survived by his wife Renu and two sons Jayant and Arjun.

“Narayan was our friend for over 30 years and we loved him like a brother. We learnt so much from Narayan - and admired how he created a compassionate environment at NDTV and, in fact, everywhere he went, with everyone he met. Just as we loved him, there are hundreds of others like us for whom Narayan was very, very special. Seldom has a person been loved by so many and will be deeply missed by so many,” Dr Prannoy Roy and Radhika Roy wrote in a statement.

He was the President of the News Broadcasters Association (NBA), Board member of the Indian Broadcasting Foundation (IBF) and Vice President of the Commonwealth Broadcasting Association (CBA).

“Narayan Rao will always be missed in the NBA boardroom. He as a board member contributed immensely to help the broadcast industry. For me he was not only an esteemed colleague but also a great support. It is indeed a great loss to the broadcasting community,” Rajat Sharma, President, NBA and founder and chairman - India TV told exchange4media.

Rao, who has started his career as a journalist with The Indian Express, was invited to join the Board on NDTV in 1998. He had joined NDTV as General Manager in January 1995 and had an important role to play in expanding NDTV from a production house to a broadcaster. In fact, it was Rao who gave his voice to NDTV’s signature line “This is NDTV”.

“I vividly remember meeting him when I became the member of News Broadcasters association (NBA). He came across as an extremely amicable person who was easy to connect. He was a very forward looking person and someone with true leadership qualities,” Annuradha Prasad, who replaced KVL Narayan Rao as the honorary treasurer of NBA, told exchange4media adding that Rao’s untimely demise is a huge loss to the entire industry.

He was considered a soft spoken and a calm person. The news of his sudden demise left everyone in the industry pained. “Today the NBA and IBF families have lost a leading light, Shri Narayan Rao,” Smriti Irani, Minister of Information and Broadcasting tweeted.

Many veterans in the media industry paid condolences to the departing soul.

twitter-tweet" lang="en">

Deeply saddened by the passing away of Shri KVL Narayan Rao ji, former president of the news broadcasters association. My condolences to his family.

— Dr Raman Singh (@drramansingh) November 20, 2017

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

In its new campaign, Greenply has aimed to make consumers aware that there are consequences to making compromises on the quality of plywood used in their furniture

Aims to feature among top five players in the bath solutions space by 2020