Top Story

e4m_logo.png

Home >> Media - TV >> Article

ESPN Announces New Roles for Senior Leaders

18-January-2018
Font Size   16
ESPN Announces New Roles for Senior Leaders

ESPN today announced new roles for its senior leaders as it builds on the expansion and success of its domestic and global business.

Mike Morrison, whose time with ESPN began with the EMEA business in 2007, has led ESPN’s businesses in Asia Pacific (APAC) since 2008. He will return to the U.S. in his new role as Vice President, ESPN Business Development, reporting to Justin Connolly, Executive Vice President of Affiliate Sales & Marketing, Disney and ESPN Media Networks.

With Morrison’s transition, Tim Bunnell, Senior Vice President, International Programming, Production & Marketing, will add regional responsibilities to his functional roles. He will now also oversee ESPN’s businesses in China and North Asia, including the highly successful relationship with Tencent.

Additionally, Charly Classen will expand his role to Vice President & General Manager, EMEA, South Asia & Australia/New Zealand. As part of his new responsibilities, Classen will now manage ESPN’s businesses in South East Asia, Australia/New Zealand and India, in addition to EMEA.

“Mike’s extensive experience in creating innovative solutions and managing and executing partnerships will allow for an effortless transition into a business development role on our team,” said Connolly. “He will be integral to our efforts in identifying and building new business opportunities.”

“Both Tim and Charly bring great experience, energy and expertise to succeed in their expanded roles,” said Russell Wolff, Executive Vice President, ESPN International. “We want to sincerely thank Mike for his commitment and contributions over the years leading the APAC region, and welcome him back to the U.S.”

During Morrison’s tenure in APAC, ESPN has expanded beyond the multimedia business in Australia/New Zealand by focusing on digital businesses and launching multiple brand license-based deals including with Tencent in China, Sony in India and TV5 in the Philippines. Moving forward, Classen’s new role will allow for greater alignment across ESPN’s primarily English-speaking businesses in Europe, Middle East, Africa, and Asia as well as sports such as soccer, cricket, football and Formula 1. Bunnell’s long standing relationship with the NBA will also play a key role in the growth of ESPN’s business in China, given the ever-growing importance of the league in the market and the Tencent/NBA relationship.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...