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BARC Week 52: Star Sports 1 Hindi retained its lead over sports genre in Top 5 Channels

09-January-2018
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BARC Week 52: Star Sports 1 Hindi retained its lead over sports genre in Top 5 Channels

Backed by L/T Paytm-17 3 T20 IND/SL, Star Sports 1 Hindi topped the list of Top 5 channels in week 51, as per the Broadcast Audience Research Council (BARC) all India data. The channel grabbed the first spot with 1,80,117 impressions (000s.)

The third match recorded 16,724 Impressions (000s) while the same match on DD Sports fetched 14,291 impressions (000s) taking the fourth spot. The live telecast of the Nerolac cricket match garnered 9,075 impressions (000s.)

DD Sports retained its second position with 1,18,442 impressions (000s) followed by Sony Ten 1 with 94,579 impressions (000s.) Star Sports1 slipped to the fourth spot with 90,493 impressions (000s.) DD Sports’ ‘Fourth Umpire’ fetched 6,813 impressions (000s) taking the fifth sport.

Star Sports First grabbed the fifth position with improved 65,637 impressions (000s.)

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.