Top Story


Home >> Media - TV >> Article

BARC Week 48: Zee TV rules Hindi GEC overall

Font Size   16
BARC Week 48: Zee TV rules Hindi GEC overall

Zee TV came back to lead Hindi GEC overall with 675 million impressions while Star Bharat climbed to second spot with 657 million impressions according to BARC Week 48(November 25-December 1). 

Zee TV’s ‘Kundali Bhagya’ and ‘Kumkum Bhagya’ continued to rein the top two spots in the overall Top 5 Programs with 12.1 million and 11.3 million impressions respectively.

Star Bharat’s ‘Kya Haal Mr Panchaal’ took the third spot with 10.6million impressions. 

Even Colors climbed to third spot with 649 million impressions while Zee Anmol slipped to fourth spot with 612 million impressions. Color’s ‘Tu Aashiqui’ took the fifth spot overall with 8.6million impressions. 

Sony Pal took the fifth spot with 595 million impressions with its ‘Baalveer’ took the fourth spot with 9.6 million impressions. 

Urban Market

Colors continued to dominate the market with improved 466 million impressions, compared to 431 million impressions it fetched in week 47. ‘Udaan’ and ‘Tu Aashiqui’ climbed to fourth and fifth spot in the Top 5 Programs list with 5.9 million and 5.8 million impressions respectively.

Zee TV retained its second spot with 404 million impressions as against previous week’s 385 million impressions. Its two shows ‘Kundali Bhagya’ and ‘Kumkum Bhagya’ also maintained its hold over the top two spots in the Top 5 Programs with 7.2 million and 6.7 million impressions respectively.

Star Plus’ position remained unchanged at number three with 328 million impressions.

Star Bharat held on to its fourth spot with improved 315 million impressions, as against previous week’s 299 million impressions.

Even Sony SAB and SET retained its fifth and sixth spot with 315.7 million and 273.7 million impressions respectively. Sony SAB’s popular show ‘Taarak Mehta Ka Ooltah Chasmah’ retained its third spot in this market.

Rural Market 

Zee Anmol continued to lead the rural market with 464 million impressions followed by Sony Pal at 409 million impressions. None of the shows made it to the Top 5 Programs list. 

Sony Pal’s ‘Baalveer’ and 'Taarak Mehta Ka Ooltah Chashmah’ switched their positions to take the first and second spots in the Top 5 Programs with 7.5 million and 6.2 million impressions respectively. 

Star Utsav, Star Bharat and Rishtey retained their third, fourth and fifth spot with 362 million, 341 million and 308 million impressions respectively.

Star Utsav’s ‘Is Pyaar Ko Kya Naam Doon-Ek Bar Phir’ and Star Bharat’s ‘Kya Haal Mr Panchaal’ took the third and fifth spot with 6 million and 5.1 million impressions, respectively. While ‘Tere Naal Ishq’ on Rishtey and took the fourth spot with 5.1 million impressions 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO