Top Story


Home >> Media - TV >> Article

BARC Week 46: Sony Ten 1 leads sports genre with three shows

Font Size   16
BARC Week 46: Sony Ten 1 leads sports genre with three shows

Sony Ten 1 took over Star Sports 1 Hindi to dominate the Sports genre with 97 million impressions for BARC Week 46 (November 11-17) with its property WWE RAW topping the Top 5 Programs garnering 1.8 million impressions.

Meanwhile, its other shows like WWE RAW and WWE Smackdown-17 also made it to the list at second and fourth spot with 1.6 million and 1.2 million impressions respectively.

Star Sports 1 Hindi slipped to second spot with 65.6 million impressions. Star Sports First took the third spot with 59 million impressions. The telecast of test match between India and Sri Lanka and football league Hero ISL was at third and fifth spot in the Top 5 Programs fetching 1.5 million and 1 million impressions respectively.

While Star Sports First, Star Sports 1 and Star Sports 2 took the third, fourth and fifth spot with 590 million, 422 million and 252 million impressions respectively.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...