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BARC Week 46: Sony Ten 1 leads sports genre with three shows

24-November-2017
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BARC Week 46: Sony Ten 1 leads sports genre with three shows

Sony Ten 1 took over Star Sports 1 Hindi to dominate the Sports genre with 97 million impressions for BARC Week 46 (November 11-17) with its property WWE RAW topping the Top 5 Programs garnering 1.8 million impressions.

Meanwhile, its other shows like WWE RAW and WWE Smackdown-17 also made it to the list at second and fourth spot with 1.6 million and 1.2 million impressions respectively.

Star Sports 1 Hindi slipped to second spot with 65.6 million impressions. Star Sports First took the third spot with 59 million impressions. The telecast of test match between India and Sri Lanka and football league Hero ISL was at third and fifth spot in the Top 5 Programs fetching 1.5 million and 1 million impressions respectively.

While Star Sports First, Star Sports 1 and Star Sports 2 took the third, fourth and fifth spot with 590 million, 422 million and 252 million impressions respectively.

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In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...