Top Story

e4m_logo.png

Home >> Media - TV >> Article

As a pioneer of satellite TV in India, Zee celebrates 25 successful years

03-October-2017
Font Size   16
Share
As a pioneer of satellite TV in India, Zee celebrates 25 successful years

One of the pioneers of satellite TV revolution in India, zee-tv_1336.html">Zee TV recently completed 25 years of operation since its launch as India’s first private satellite TV channel in 1992.

On the occasion of the 25th anniversary, Dr. Subhash Chandra, Chairman Essel Group and MP Rajya Sabha, tweeted that the launch of Zee TV 25 years ago was not merely the launch of a channel but an industry which has created millions of jobs and given a new direction to the nation.



Having contributed to India’s liberalisation story, Zee TV revolutionised the TV industry which used to be a forte of a few state-owned channels. Beamed in over 170 countries, Zee Media now comprises over 70 TV channels, including many regional channels. The total viewership of the network is estimated to be over one billion globally.

“Today, Zee is a household name and it’s because of your continued support and love, dear viewers. You have made a private channel a public movement,” tweeted Dr. Chandra.

Sharing his thoughts on the channel crossing 25 years, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd tweeted:



Many industry veterans also congratulated Dr. Chandra for his bold vision of starting a private TV channel which went on to become one of the biggest success stories in the media domain.

“Congrats-what it took back in 1992 was guts, gumption, relentless pursuit and staying on course and Subhashji is all that and even more today,” said media veteran Ronnie Screwvala.

Zee has set out an ambitious plan to become one of the top ranked global media brands in the near future. For now it is focusing on achieving 5X viewership growth and 4X growth in content consumption by the year 2020 and it seems to be well on its way.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO