Losing out on listeners, radio makes ads shorter but expensive

Radio stations are increasingly feeling the pressure to retain listeners, who are put off by excessive advertising and to counter this, a favoured tac...

Fever FM consolidates leadership in metros, hikes ad rates by 20%

Ad rate hike is in step with the growth in listenership and in line with the network’s endeavor to keep advertising inventory under control, says Hars...

BIG FM strengthens core leadership team with Dheeraj Goel, Rahul Saini & Divya Singh

Dheeraj Goel and Rahul Saini join as Regional Business Heads while Divya Singh takes over as the National Sales Head for key vertical

RED FM Bangalore re-launches with a new line-up of RJs and shows

Revamp bid to offer a sharper product, says Nisha Narayan, COO, RED FM

FM Tadka re-launches all stations; goes live in two new cities: Ajmer & Bikaner

These new launches are aimed at boosting FM Tadka’s presence and make it one of the most preferred radio stations in the country

Trane India marks its residential segment launch with a radio campaign

The ‘Cooling Super Hero’ campaign that has gone live across six cities focuses on Trane HW4 Interactive air conditioning solutions for the residential...

Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

exchange4media celebrated the best in radio advertising at the 7th edition of Golden Mikes, its premier radio awards property

Radio One bags rights for Justin Bieber Purpose Tour

Radio One is now the exclusive radio content partner for the concert that will be held on May 10 at DY Patil Stadium, Mumbai

Winners @ #GoldenMikes '17 speak

exchange4media celebrated the best in radio at the 7th edition of Golden Mikes Radio Advertising Awards, its premier awards property dedicated to radi...

MY FM hikes advertising rates by 25%

Our inventory is peaking and increase in ad rates is the only way to balance it, says CEO Harrish M Bhatia

MY FM launches in Bikaner and Akola

Akola is the last station launch of the network bid during phase III auctions

Carried yesterday: Meghalaya CM, Dr Mukul Sangma launches Radio Mirchi 91.1 FM in Shillong

The playlist of Shillong promises a unique combination of international chartbusters and recent Bollywood hits

Radio advertising looks forward to a bright 2017

The Pitch Madison Advertising Outlook 2017 forecasts a growth of 15 per cent to take radio ad spends close to Rs 2,000 crore. We spoke to heads of rad...

Radio Mirchi acquires 21 new licenses for Rs 51.3 crore

With these 21 cities, the core Mirchi brand will expand its footprint deeper into strategically important and fast growing cities and states. Its pres...

Jagran Prakashan values Radio City at approx Rs 2000 crore?

Music Broadcast Ltd. will see its stake dilute to 74 per cent post IPO. According to sources, Jagran had bought Radio City for around Rs 400 crore in...

Music Broadcast Ltd. IPO to open on March 6

Music Broadcast Ltd., which runs radio stations under the brand name Radio City, said the price band has been fixed from Rs 324 to Rs 333 per equity s...

MY FM goes live in Solapur

With 10 stations in Maharashtra, MY FM is set to become the largest network of real Maharashtra. MY FM will soon be launched in Akola and Dhule as wel...

AIB supports .radio top level domain

AIB chief executive Simon Spanswick says will work to ensure that everyone involved in radio around the world has the opportunity to harness the power...

ZEE Middle East launches 106.2 big fm in the UAE

The launch marks ZEE’s international foray into the world of radio entertainment

MY FM launches two new stations in Maharashtra

DB Corp’s radio station recently went live in Nashik and Jalgaon

Allowing private FM stations to air news might have security implications: Prasar Bharati Chief

While private television channels have been allowed to telecast news and current affairs programmes, A Surya Prakash feels that radio is a different b...

Rajeev Singh to be interim CEO of Prasar Bharati

Singh, Member (Finance) in Prasar Bharati Board, will take charge as interim CEO of the public broadcaster after SC Panda retires in February

94.3 Radio One launches India’s first international radio network brand

94.3 Radio One which changed to an international format in Delhi and Mumbai 5 years ago has changed it’s Bangalore station also to the international f...

Maxus co-creates innovative radio campaign for Sonata's safety watch

The third leg of the all-new outdoor campaign will have an all-woman crew