Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Viacom's Ranjit Pathak joins Red FM 93.5 as National Programming Head

28-August-2017
Font Size   16
Share
Viacom's Ranjit Pathak joins Red FM 93.5 as National Programming Head


Red FM 93.5 has appointed Ranjit Phatak as its National Programming Head. Phatak who was leading the creative and strategic vision of MTV programming at Viacom will now lead the programming for Red FM network based out of Mumbai. He comes with an experience of more than 16 years in the programming industry. He has been the programming lead for some of the top shows like MTV Love School, MTV Bakra, Roadies season 7, Emotional Atyachaar, Big Switch among others.




Commenting on this switch, Phatak says, “I am very excited to get aboard on Red FM. For me, this also acts as a platform of change, moving from a TV background to Radio where I feel there is a huge potential for this media. As for contributing to Red FM's programming, I plan to stick to the basics of Bajaate Raho and build from that.”


With the new hire in the leadership team, Nisha Narayanan COO, Red FM says, “Ranjit has had an illustrious career in the television industry. Having worked on brands like MTV and Bindaas his vast knowledge and experience about the variety of audience specifically the youth will act as a major catalyst in amplifying our Bajaate Raho proposition through interesting, innovating and youthful content on air. We aim to push the envelope further with his induction to the team.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends