Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Ratings Week 44: Big FM and Fever FM dominated Mumbai

21-November-2017
Font Size   16
RAM Ratings Week 44: Big FM and Fever FM dominated Mumbai

Week 44 (October 29-November 4, 2017) of RAM Ratings saw the radio channel Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi continued dominating Delhi, Bangalore and Kolkata respectively.

In the Mumbai Universe of 12.2 million listeners, Big FM and Fever shared the top spot with each having 14.2 per cent share. They were followed by Radio City who climbed up to second spot with 14 per cent share. Radio Mirchi and Red FM also climbed to third and fourth spot with 13.5 per cent and 11.1per cent shares respectively. Radio Nasha took the fifth spot with 9 per cent share. Early morning followed by Night and Morning Time band observed highest listenership on total radio.

In Delhi, out of 16.5 million listeners, Fever continued to dominate with 18 per cent share, followed by Radio City (12.1per cent) and Radio Nasha(12 per cent). Both of them moved up to second and third spot compared to previous week’s third and fourth spot respectively. Air FM 2 Gold moved to fourth spot with 11.3 per cent share while Radio Mirchi slipped to fifth spot with 11.1 per cent share. Mid morning followed by night and morning time band observed highest listenership on total radio.

In Bangalore universe of 5.3 million listeners, Radio City continued to remain at the top with 25.2 per cent share, followed by Big FM (18.8 per cent) and Radio Mirchi (15.7 per cent.) Fever FM retained its fourth spot with 14.4 per cent share. AIR FM1-Rainbow took the fifth spot with 6.1 per cent share. Evening, followed by evening and mid-morning time band observed highest listenership on total radio.

In Kolkata Universe of 9.1 million listeners, Radio Mirchi continued to reign the top spot with 21.1 per cent share. It was followed by Big FM with 17.7 per cent share, down by 0.9 per cent from the previous count. Fever FM retained its third spot with 14.8 per cent share. Red FM took fourth spot with 10 per cent. Aamar FM slipped to fifth spot with 9.6 per cent share. Afternoon followed by evening and morning time band, observed highest listenership on total radio.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.