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RAM Ratings: Fever retained its hold over Mumbai And Delhi For Week 41

01-November-2017
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RAM Ratings: Fever retained its hold over Mumbai And Delhi For Week 41

For Week 41 (October 8-14, 2017) of RAM Ratings Fever continued to dominate Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore and Kolkata respectively.
In the Mumbai Universe of 12.2 million listeners, Fever was at number one position in terms of share 16.3 per cent, followed by Radio City and Big FM. Radio City saw 13.8 per cent share, down by 0.6 per cent share while Big FM got 13.6 per cent share. The latter’s share, on the other hand, went up by 0.2 per cent from last week. Radio Mirchi took the fourth spot with 12.8 per cent share, 0.2 per cent down from the previous count. Red FM retained its fifth spot with 11.5 per cent share, 0.4 per cent increase from the previous count. Early morning followed by mid-morning and morning time band observed the highest listenership on the total radio. 
In Delhi Universe of 16.5 million listeners, Fever continued to dominate with a share of 18.4 per cent, followed by Radio Nasha (13.1 per cent) and Radio Mirchi (12.1 per cent). Radio City retained its fourth spot with 11.6 per cent share. AIR FM 2 Gold managed to hold on to its the fifth spot with 10.6 per cent. In this universe, afternoon followed by night and mid morning time band observed highest listenership on total radio.
In Bangalore Universe of 5.3 million listeners Radio City continued to remain at the top spot with 25 per cent share, followed by Big FM (19.2 per cent) and Radio Mirchi (16.3 per cent). Big FM saw an uptake by around 0.4 per cent while Radio Mirchi suffered a minor drop of 0.1 per cent in its share. At fourth spot, Fever FM dropped by 0.1 per cent to 14 per cent share. AIR FM1-Rainbow took the fifth spot with 6 per cent share, which went down by 0.1 per cent. Mid morning followed by evening and morning time band observed highest listenership on total radio.

In Kolkata Universe of 9.1 million listeners, Radio Mirchi claimed the first spot garnering 21.2 per cent share after suffering a drop by 1.2 per cent. It was followed by Big FM with 19 per cent share, up by 0.8 per cent from the previous count. At the third spot, Fever FM also saw an increase of 2.4 per cent to 13.1 per cent share. Red FM climbed up to fourth spot by 0.5 per cent to 10.1 per cent share. Aamar FM slipped to the fifth spot with 10.1 per cent share, down by 0.3 per cent. Afternoon followed by morning and evening time band observed the highest listenership on the total radio.

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