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RAM Data Wk 37: Fever leads in Mumbai and Delhi, Radio City in Bengaluru, Mirchi in Kolkata

03-October-2017
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RAM Data Wk 37: Fever leads in Mumbai and Delhi, Radio City in Bengaluru, Mirchi in Kolkata


In the target audience of 12 years and above, Fever claimed the top spot in Mumbai and Delhi. In Mumbai, Fever claimed a share of 16 per cent followed by Radio City and Big FM. While in Delhi, Fever claimed 19.1 per cent of the share followed by Radio Nasha and Radio Mirchi. It was also recorded that in Mumbai, the highest listenership on total radio was for the morning band followed by mid morning and morning time. In Delhi however, the listenership was the most in the evening followed by the early morning time band. 
In Bengaluru, Radio City was at number one position with 24.9 per cent share followed by Big FM and Radio Mirchi. The mid morning and afternoon time band witnessed the highest listenership on total radio in Bengaluru. 
In Kolkata, Mirchi claimed the number one spot with 21.7 per cent of the share followed by Big FM and Aamar FM. The afternoon band was the most preferred time for listeners followed by evening and mid morning time band on total radio.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.