Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio City Introduces Video City, India’s First Visual FM

17-November-2017
Font Size   16
Share
Radio City Introduces Video City, India’s First Visual FM

Radio City 91.1FM has announced beta launch of India’s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.

Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences.

Commenting on the launch of Video City, Abraham Thomas, CEO, Radio City, said, “Keeping in mind the changing consumer preferences of consuming surround programming, Radio City’s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.”

At the launch of Video City, Aamir Khan said, “I congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well – VideoCity Dekhle”

Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting http://www.radiocity.in/videocity/

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’