Search Result : Marketing

Arvind Vohra steps down as CEO and MD, Gionee India

By exchange4media News Service | 2017/Aug/19

He will continue as the company’s executive director

TheVibe enters the world of branded campaigns by partnering with Castrol

By exchange4media News Service | 2017/Aug/19

Through its aesthetic first-person narration, the content creators aim to partner with leading brands for their upcoming series and features

Vishal Sikka quits as Infosys MD and CEO with immediate effect

By exchange4media News Service | 2017/Aug/18

UB Pravin Rao has been appointed Interim Chief Executive Officer and Managing Director reporting to Sikka under the overall supervision and control of the company's board

Vizeum wins media mandate for Bauli India

By exchange4media News Service | 2017/Aug/18

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency pitch

Big brands down south welcome Onam with inimitable campaigns

By Akshata R Murthy | 2017/Aug/18

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season

GP Petroleums appoints Suresh Raina as brand ambassador for IPOL

By exchange4media News Service | 2017/Aug/17

Raina will be the face of IPOL Lubricants for a period of one year and will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by GP Petroleums

Madison Communication bags PR Mandate of ZTE Telecom India

By exchange4media News Service | 2017/Aug/17

Madison Communications bagged the mandate post a multi-agency pitch

Pace of development is a challenge for IMAX in India: John Shreiner, Sr. VP, IMAX

By Misbaah Mansuri | 2017/Aug/18

Shreiner, Sr. Vice President, IMAX, on the brand’s slow growth in India, focus areas and the upcoming screenings of Marvel Inhumans

Creating consumer value addition should be your endgame: Rama Bijapurkar

By exchange4media News Service | 2017/Aug/17

Rama Bijapurkar, one of India’s most well-known management and marketing consultants, says that creating consumer value should be the holy grail for organizations and brands

Kumar Mangalam Birla appoints media veteran Sameer Nair to revive Applause Entertainment

By exchange4media News Service | 2017/Aug/17

The appointment is aimed at reviving the defunct Applause Entertainment

Let's Go Social bags creative duties for EcoGreen Energy, MediMantra and IRIS Resorts

By exchange4media News Service | 2017/Aug/16

Let’s Go Social is a specialized service digital agency providing services like social campaigns, data crunching, sales growth, digital footprints and social aura

PointNine Lintas appoints Asheesh Malhotra as Executive Director, GolinOpinion

By exchange4media News Service | 2017/Aug/16

Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices

The changing face of marketing and its impact on talent acquisition...

By Akshata R Murthy | 2017/Aug/17

At the HR Talent Acquisition Summit hosted by BW People, key people from various organisations spoke of how they keep themselves updated in the face of ever-changing technology and how to best attract quality talent

Wieden+Kennedy Delhi wins creative duties for Dalmia Cement

By exchange4media News Service | 2017/Aug/16

The agency will work on strategic planning and creative duties of the brand as part of the mandate

Leo Burnett India bolsters key leadership with Saraswathi Laxman, Gaurav Dudeja

By exchange4media News Service | 2017/Aug/16

Both Laxman and Dudeja join as Executive Vice Presidents in the New Delhi office

Our next acquisition will be a digital marketing agency: Harris Thajeb, Chairman, DAN Indonesia

By Venkata Susmita Biswas | 2017/Aug/16

DAN Indonesia's last acquisition of Indonesian independent ad media group Dwi Sapta has made them the number two agency in Indonesia. Harris Thajeb talks about his goals for 2020 and the digital way forward

We are constantly looking at alternate content and programming initiatives: Kamal Gianchandani, CEO, PVR Pictures

By Misbaah Mansuri | 2017/Aug/16

The CEO of PVR Pictures talks about the new partnerships, the GST effect on theatres, selling off its stake in blueO and more

Chief Secretaries' Conclave theme based on ''Role of States, for Making New India by 2022''

By exchange4media News Service | 2017/Aug/14

Will be held on September 16 2017 at Hotel Shangri-La, New Delhi

Guest Column: Words are now supplementary to visual imagery

By Snehasis Bose | 2017/Aug/14

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a critical necessity.

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

By exchange4media News Service | 2017/Aug/12

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday