Search Result : Marketing

Isobar announces Global Isobar Commerce Practice

By exchange4media News Service | 2017/Jul/24

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network

IPG Mediabrands launches MAGNA in India

By exchange4media News Service | 2017/Jul/24

The agency will be headquartered in Gurgaon

MSL India Announces New Video, Social and Content Leadership Roles

By exchange4media News Service | 2017/Jul/24

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

Uber India appoints Sanjay Gupta as Head of Marketing

By exchange4media News Service | 2017/Jul/24

Gupta to focus on further strengthening brand Uber in India

V Shantakumar joins Pitchfork Partners as senior strategist and board member

By exchange4media News Service | 2017/Jul/24

He was former chairman of Saatchi & Saatchi India and has already been involved with Pitchfork Partners for more than two years as a consulting partner on several assignments

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

By Ritesh Singh | 2017/Jul/25

Content Marketing is the new wave of disruption in global business market, says Singh

We are never satisfied with how we are performing: John Seifert, Worldwide Chairman & CEO, Ogilvy & Mather

By Srabana Lahiri | 2017/Jul/25

John Seifert, Worldwide Chairman & CEO, Ogilvy & Mather talks about how he is motivated by ‘divine discontent’ relative to the ideals that the company’s founder David Ogilvy had set for his colleagues

Guest Column: The Four Faces of a CEO: Piyush Sharma

By Piyush Sharma | 2017/Jul/25

Piyush Sharma, former CEO – New Initiatives, ZEEL, dissects monomyths and talks about the various driving forces that make people eligible for C-suite roles

Gutenberg appoints Christina Daniels as Director of Content for India

By exchange4media News Service | 2017/Jul/24

Daniels brings an experience of 15 years in the field of corporate storytelling

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

By Neeta Nair | 2017/Jul/25

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Guest Column: Optimising Brand Architecture with the 4Fingers™ Method

By Prabhakar Tiwari | 2017/Jul/24

The method is a systematic approach to undo the effects of historic neglect to integrate brands or strategically manage them as a portfolio of long-term assets in any business

Coca-Cola's India mission is to grow beyond a single-brand company: T Krishnakumar

By Ruhail Amin | 2017/Jul/24

T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

By exchange4media News Service | 2017/Jul/24

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the era of new-age marketing

Future Co. CEO, Devendra Chawla resigns

By exchange4media News Service | 2017/Jul/21

His last day in the Kishore Biyani-led company will be July 31, 2017

Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

By Neeta Nair | 2017/Jul/24

Rele can't stress enough on the difference between frozen desserts and ice-cream..

Maxus retains media mandate for L'Oreal India

By exchange4media News Service | 2017/Jul/21

Maxus has been the media AOR for L'Oréal since 2010

Sumit Sehgal appointed as CMO at COMIO India

By exchange4media News Service | 2017/Jul/21

Sehgal to lead the marketing mandate in building COMIO as a differentiated, strong and conversational brand in the mobile handset market

Tata Tea Jaago Re stirs a dialogue on gender inequality with new TVC

By exchange4media News Service | 2017/Jul/22

The film aims to make audiences aware of instances of gender inequality that can take place even in their own homes

UC News appoints Cheil India as Integrated Communication Agency on Record

By exchange4media News Service | 2017/Jul/21

The account was awarded to Cheil after a multi-agency pitch