Search Result : Marketing
 

Fountainhead | MKTG unifies Digital and Activations verticals to create integrated experiential marketing offering

By exchange4media News Service | 2017/Feb/23

The agency aims to use the blend to focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling

Happy mcgarrybowen wins creative mandate for Duroflex

By exchange4media News Service | 2017/Feb/22

Happy mcgarrybowen to manage integrated communication mandate for Duroflex and fuel the brand’s aggressive growth plans

Viacom18 cracks down on counterfeit merchandise

By exchange4media News Service | 2017/Feb/22

Dora counterfeits seized in raid at Mumbai market; raid bid to prevent inferior, unlicensed products from reaching consumers, says Viacom18

Bharti Airtel to acquire Telenor India

By exchange4media News Service | 2017/Feb/23

Airtel will acquire Telenor India’s running operations in seven circles - Andhra Pradesh, Bihar, Maharashtra, Gujarat, UP (East), UP (West) and Assam

Dentsu Aegis Network launches CSR Advisory, InDeed

By exchange4media News Service | 2017/Feb/22

InDeed will work with clients to infuse brand purpose into their CSR strategies

Weber Shandwick India is Mattel's Integrated Communications Agency of Record

By exchange4media News Service | 2017/Feb/22

The appointment will see Weber Shandwick roll out integrated communications solutions for corporate reputation management, media relations, creatives, social and digital marketing communications

Nyka Events appoints Pitchfork Partners as strategic change management consultants

By exchange4media News Service | 2017/Feb/22

Excited to collaborate, says Jaideep Shergill, Co-Founder, Pitchfork Partners

Virat Kohli in Rs 100-cr endorsement deal with PUMA

By exchange4media News Service | 2017/Feb/22

With this landmark 8-year contract, the cricketer joins the illustrious ranks of sports icons such as Usain Bolt, Asafa Powell, Thierry Henry and others

When Paper Boat’s founder tried to bring back 25kgs of purple carrots from Turkey to recreate a forgotten Indian drink…

By Venkata Susmita Biswas | 2017/Feb/22

Three of India’s leading entrepreneurs Neeraj Kakkar of Paper Boat, Vijay Shekhar Sharma of Paytm and V Vaidyanathan of Capital First came together at Outlook Business Leading Edge 2017 to share their insights on becoming entrepreneurs

Carried Yesterday : ZEEL appoints Prathyusha Agarwal as CMO

By exchange4media News Service | 2017/Feb/21

She was earlier Head of Marketing at Tata UniStore

One-fifth of total retail sales will be online by 2021 in Asia Pacific: Forrester Data Report

By exchange4media News Service | 2017/Feb/21

Smartphones are the key driver of online retail in Asia Pacific, with 78 per cent of online retail sales coming from mobile by 2021

Madison PR is now national media partner of Sobha

By exchange4media News Service | 2017/Feb/21

Founded in 1995, Sobha is one of the fastest growing and foremost backward integrated real estate players in the country

Weber Shandwick ropes in Arpana Kumar Ahuja to strengthen leadership team in Delhi

By Ruhail Amin | 2017/Feb/20

Ahuja will focus on providing strategic counsel on key accounts and team development of the Weber Shandwick Delhi branch along with Rafi Qadar Khan, EVP

Pitch Madison Advertising Report 2017: What advertisers are getting wrong?, experts debate with Arnab Goswami

By exchange4media News Service | 2017/Feb/20

The Pitch Madison Advertising Report 2017 was recently released at the ITC Grand Central in Mumbai. On the sidelines of the launch a panel discussion was held on the topic, What advertisers are getting wrong?, moderated by Arnab Goswami

Who's to gain from the potential Paytm-Snapdeal merger?

By exchange4media News Service | 2017/Feb/20

Paytm’s ecommerce site, Paytm Mall and Snapdeal are exploring a merger option and have held early talks on it. The common factors over here are Alibaba, the Chinese e-commerce giant and Japanese major, SoftBank

Flipkart sells small stake to BCCL for Rs 260 cr

By exchange4media News Service | 2017/Feb/20

The e-commerce firm sold stake to Times of India publisher Bennett, Coleman and Co. for cash and advertising space in the latter’s media properties

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | 2017/Feb/17

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Pitch Madison Advertising Report 2017: You can't have a successful sporting league without the pipeline: Sundar Raman, Reliance Sports

By exchange4media News Service | 2017/Feb/17

Sundar Raman, CEO of Reliance Sports, delivered a talk on ‘Sports beyond Cricket’ where he shared pointers on how sports in India can advance and how brands can contribute to the cause

Himalaya enters pet nutrition category with healthytreats

By exchange4media News Service | 2017/Feb/17

healthytreats is a nutritious herbal snack for dogs

Truebil raises USD 3 million in Series A funding from Chinese VC Fund Shunwei Capital

By exchange4media News Service | 2017/Feb/16

Shunwei Capital chooses Truebil, nation’s only curated and verified marketplace for pre-owned cars, to make its maiden investment in India

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