Search Result : Marketing

Hamdard ventures into new vertical with RoohAfza Fusion drinks

By exchange4media News Service | 2017/May/27

The 360-degree campaign by Rediffusion Y&R wants to target a new and younger audience while maintaining loyal consumers

Toonz Retail India appoints Dentsu India as its creative agency

By exchange4media News Service | 2017/May/26

Dentsu India will be responsible for the complete creative mandate of Toonz

Concept PR bags America's PR World Gold

By exchange4media News Service | 2017/May/25

The agency’s Mission Mumbai Local campaign wins PR Milestone Award

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By Ronald Menezes | 2017/May/26

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

Universal Music India promotes Vinit Thakkar to Senior VP, India

By exchange4media News Service | 2017/May/25

Thakkar to delve into the operations of Universal Music Group’s Indian and South Asian business

A harmonised tax system like GST important for India: Michael Porter

By exchange4media News Service | 2017/May/25

The renowned academic and thinker, known for his theories on economics, business strategy and social causes, was in India on Wednesday to speak at the Institute of Competitiveness' (IFC) Porter Prize event

Havas Group acquires Health & Wellness communications agency, Sorento

By exchange4media News Service | 2017/May/25

Sorento will integrate the Havas Health & You business unit and will be rebranded as Havas Life Sorento

LIMA names Jiggy George as India Head

By exchange4media News Service | 2017/May/24

The International Licensing Industry Merchandisers’ Association announced the appointment on Wednesday

Manish Aggarwal joins ZDCL as Chief Marketing Officer

By exchange4media News Service | 2017/May/25

Aggarwal will be leading the social media and digital marketing strategy across the Essel Group

Porter Prize 2017: Business leaders share strategies that set them apart from the competition

By exchange4media News Service | 2017/May/25

The panel discussion was anchored by the strategy talk delivered by Prof. Michael Porter, regarded as the father of modern strategy

Concept PR forays into Kerala market

By exchange4media News Service | 2017/May/24

Ajith Kumar to head Kochi office

Former Myntra marketing communications head launches agency, Canvilicious, with big client wins

By exchange4media News Service | 2017/May/23

The integrated marketing agency by Ainara Kaur has signed on, and Inito as its big ticket clients

Langoor bags mandate to refresh Design Cafe brand

By exchange4media News Service | 2017/May/23

Design Cafe is a Bengaluru-based complete home interior solutions company

Ruder Finn wins communication mandates for Lee, Lowe's India and WeWork

By exchange4media News Service | 2017/May/23

These wins come after a series of multi-agency and competitive pitches

Adfactors PR hires Vrinda Walavalkar to lead Energy and Infra vertical

By exchange4media News Service | 2017/May/22

Walavalkar will provide strategic counsel to the company’s Pharma and Healthcare practice as well

Guest Column: Interactive marketing can be up to 12 times more productive than direct marketing: Ambika Sharma, Pulp Strategy

By Ambika Sharma | 2017/May/23

Ambika Sharma, Founder and MD, Pulp Strategy, gives the low-down on the most sought after strategy

LG's 'Signature' product line to debut in India, will target premium TV and print ads

By Abhinn Shreshtha | 2017/May/23

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature