Search Result : Marketing

Zenith's campaign for Maggi turns Google Search into a voting engine

By exchange4media News Service | 2017/Apr/29

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

PR Boutiques International expands membership by adding Nucleus PR in India

By exchange4media News Service | 2017/Apr/29

This brings the organization's membership to 37 agencies, representing 13 countries

Viu hits 6 million active users; 50% growth in 4 months

By exchange4media News Service | 2017/Apr/29

Viu Originals provides exclusive and unique Asian premium content to viewers

Mattel Toys strengthens ecommerce; eyes double digit growth in India

By exchange4media News Service | 2017/Apr/29

Flagships brands Barbie, Hot Wheels, and Fisher Price now available on Amazon and Flipkart

Saints Art wins PR mandate of Ricoh India

By exchange4media News Service | 2017/Apr/29

Saints Art will be providing strategic communications services to strengthen the brand’s positioning across the country

Mirinda introduces innovative packaging to further its #releasethepressure campaign

By exchange4media News Service | 2017/Apr/29

The packaging innovation is a part of Mirinda’s ‘No More Pressurepanti, Only Pagalpanti’ campaign

Republic appoints Mindshare as media agency & Ogilvy as creative agency

By exchange4media News Service | 2017/Apr/27

With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch

Shachindra Nath takes on the role of Chief Mentor at MintWalk

By exchange4media News Service | 2017/Apr/28

MintWalk has received a funding by Nath through his investment and mentoring vehicle, Poshika

Movie marketing 2.0: From generic to technology driven

By Ruhail Amin | 2017/Apr/28

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

OTTOEDGE is the official creative, digital and media agency for MAN Trucks India

By exchange4media News Service | 2017/Apr/28

The first official agency appointed by MAN Trucks India after a 3-month rigorous pitch process, OTTOEDGE will chart out MAN’s advertising communication strategy for CLA range of vehicles

Traffic on our website up 64% on the back of IPL: Rajat Mehta, Yes Bank

By Venkata Susmita Biswas | 2017/Apr/27

All about how Yes Bank leverages IPL to gain consumer mindshare

WARC 100: Lessons from the world's best marketing campaigns revealed

By exchange4media News Service | 2017/Apr/27

WARC summarizes key findings included in the 2017 WARC 100 analysis report

Renuka Ramnath elected Chairperson of Tata Communications Board

By exchange4media News Service | 2017/Apr/26

An Independent Director of the Board since December 2014, Ramnath is a doyen of corporate finance and a private equity veteran with an unparalleled track record

Paytm and Bookmyshow ride the Bahubali wave; trade analysts predict it to rake in Rs 1000 cr

By exchange4media News Service | 2017/Apr/26

The film, which releases worldwide on April 28, is making online ticketing platforms offer attractive discounts to customers

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

By Abhinn Shreshtha | 2017/Apr/26

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Ronita Mitra turns entrepreneur; launches Brand Eagle consultancy

By Priyanka Mehra | 2017/Apr/26

Mitra is already consulting with two consumer goods organisations and also mentoring start-ups

Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice

By exchange4media News Service | 2017/Apr/25

Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm

Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!

By exchange4media News Service | 2017/Apr/25

Amazon India surprises viewers with the fourth instalment of its IPL ad campaign

OLA hopes to leave a green trail with new marketing campaign

By Ruhail Amin | 2017/Apr/25

The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big budgets and roping in celebrities, the new OLA campaign is presented in an animated strip and vividly captures the importance of shared rides

IPG Media Lab, NY, launches Outlook 2017

By exchange4media News Service | 2017/Apr/24

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence