Search Result : Marketing

Airtel appoints Raj Pudipeddi as CMO & Director - Consumer Business

By exchange4media News Service | 2017/Jan/18

Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams

Alchemist wins Au Housing Finance's branding, strategy and creative mandate

By exchange4media News Service | 2017/Jan/18

Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India

By Ruhail Amin | 2017/Jan/19

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Experiential marketing plays key role in Tata Motors' Hexa launch

By Shraddha Shirodkar | 2017/Jan/19

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Netcore reinvents itself, unveils new brand Identity

By exchange4media News Service | 2017/Jan/19

The brand hopes to keep up with the ever-changing marketing technology landscape to provide customers with infinite possibilities and experiences.

Shantanu Gangane quits Times Group

By exchange4media News Service | 2017/Jan/19

He was Marketing Head of Times Now, ET Now and Zoom

India's digitization offers new opportunities for Indian marketers: Warc report

By exchange4media News Service | 2017/Jan/18

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy

Sanjeev Srinivasan appointed as CEO-MD, Bharti AXA General Insurance

By exchange4media News Service | 2017/Jan/17

The new CEO will focus on Bharti AXA’s go-to-market strategy of creating a balanced portfolio, driving new distribution tie-ups, and creating a customer-centric brand

Trust in media plunges to all-time lows: Edelman Trust Barometer Report 2017

By exchange4media News Service | 2017/Jan/18

The annual study found that 2016 saw the largest-ever drop in trust across the institutions of government, business, media and NGOs

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

By Ruhail Amin | 2017/Jan/17

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Sharif D Rangnekar steps down as Chairman, Integral PR

By Ruhail Amin | 2017/Jan/16

Rangnekar led the firm as its CEO for over 10 years before taking over as its Chairman in 2015

Sidharth Ghosh to head ITW Playworx

By exchange4media News Service | 2017/Jan/16

The new media-communication arm willfocus on bringing path-breaking brand solutions for the new-age consumer

ITC's Karan Kumar to join Fabindia as Head of Brand and Marketing

By Priyanka Mehra | 2017/Jan/16

Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business

MRSS looks at a greater role in evaluating content and creativity

By exchange4media News Service | 2017/Jan/16

MRSS had partnered with Effie India Awards 2016 in December

Eros International announces film production line-up for 2017-18

By exchange4media News Service | 2017/Jan/12

The pipeline includes more than 50 films across 8 languages and over 40 directors on board

Fiat Chrysler Automobiles announces change in senior leadership

By exchange4media News Service | 2017/Jan/12

Paul Alcala is named COO of the Asia Pacific regions; Daphne Zheng is named as COO of China

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki

By Ruhail Amin | 2017/Jan/13

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017

By exchange4media News Service | 2017/Jan/13

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

Walmart India appoints Fortuna PR as Communications Advisor

By exchange4media News Service | 2017/Jan/13

Fortuna PR has received the PR Mandate for Walmart India starting this month

Zenith Singapore bags Singapore Tourism Board contract

By exchange4media News Service | 2017/Jan/12

Zenith is appointed as agency of record, with an initial two-year contract starting on 1 April, 2017