Search Result : Marketing

Airtel appoints Sunil Taldar as CEO & Director (DTH)

By exchange4media News Service | 2016/Dec/05

Taldar will be a member of the Airtel Management Board and report to Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | 2016/Dec/05

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

By exchange4media News Service | 2016/Dec/05

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

IMA 2016: Lessons learnt by Lifetime Achievement Award winner Harsh Mariwala

By Saif Ahmad Khan | 2016/Dec/05

In his acceptance speech, Marico’s Chairman reflected on the five lessons that his professional career taught him

IMA 2016: No ad spends cut post-demonetisation: RS Sodhi, Amul

By Saif Ahmad Khan | 2016/Dec/05

The last 5-6 years have seen Amul not invest more than 0.8% of the organisation’s turnover in marketing or advertising

Indian Marketing Awards 2016: Winners Speak

By exchange4media News Service | 2016/Dec/05

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

Media Mantra bags 15 accounts in a span of 60 days

By exchange4media News Service | 2016/Dec/05

The consultancy has bagged clients across sectors including education, IT, e-commerce, real estate, healthcare, government and more

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

By exchange4media News Service | 2016/Dec/02

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

P&G netprofit jumps 50% to Rs 104 crore

By exchange4media News Service | 2016/Dec/05

FMCG major Procter and Gamble Hygiene and HealthCare Ltd (P&G) has reported a 50.14 per cent jump in net profit at Rs. 104 crore for the quarter ended September 30, helped by lower expenses

It is the quality and consistency of the idea that really matters—Suresh Narayanan, Nestle India

By exchange4media News Service | 2016/Dec/03

Narayanan was speaking about his role as jury chair at exchange4media 's annual Indian Marketing Awards held in Delhi

Mondelez India Launches a Marketing Campaign for Cadbury Fuse

By exchange4media News Service | 2016/Dec/03

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

Titan adds international fashion brand Kenneth Cole to its portfolio

By exchange4media News Service | 2016/Dec/03

Kenneth Cole to be distributed in India through the Titan network

8 start-ups that are cashing in on demonetisation

By exchange4media News Service | 2016/Dec/02

Cash No Cash (Quikr), CMS ATM Finder, Scootsy, Jugnoo, Book My Chotu, Lucep &Tailmill come forward to mitigate the hassles of consumers

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani

By exchange4media News Service | 2016/Dec/02

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India

Women consume 25% more data than men on 4G: Mogae Media

By exchange4media News Service | 2016/Dec/02

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | 2016/Dec/01

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Post demonetisation, e-wallet cos go on hiring spree to meet surge in demand & competition

By Sarmistha Neogy | 2016/Dec/01

MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season

Satyaki Ghosh appointed CEO of Grasim's domestic textiles division

By exchange4media News Service | 2016/Nov/30

Ghosh will be taking over his new responsibilities from tomorrow. He was until recently serving as Global Sales Director for emerging markets at L’Oréal, based out of the company’s Paris HQ.

Ace Group ropes in Gauri Khan as brand ambassador

By exchange4media News Service | 2016/Nov/29

Real estate luxury conglomerate, Ace Group has signed on Gauri Khan as brand ambassador to design signature interiors for their premium residential projects

Auto sector likely to see 30-40% decline in ad spends post demonetisation

By Ruhail Amin | 2016/Nov/30

Demonetisation has already led to a downward trend on media spends and sales in the auto sector. Footfalls at the dealerships across India have dipped by 75 percent while bookings have come down by about 50 per cent