Marketing your way to millennials' hearts

At the exchange4media BW APPLAUSE Conclave & Awards 2017, experts came together to discuss what millennials expect from brands and brand experiences

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

The event industry is completely focused on ‘India’, and ignorant of ‘Bharat’: Anirban Das Blah, Founder, Kwan

Blah was one of the many esteemed speakers at the exchange4media BW Applause Awards held on October 6, 2017 in Mumbai

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

IGNORE: Building Lasting Brands Is About Romancing With Risk: Dr A Velumani, Thyrocare

At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies Ltd spoke about the importanc...

Httpool appoints Milind Pathak as Managing Director, Southeast Asia

Pathak will be responsible for laying the foundation and setting up of Httpool in Jakarta

PepsiCo appoints new India CEO after D Shivakumar’s resignation

As per reports, Shivakumar will be joining Aditya Birla Group as the Group’s Executive Vice President, Corporate Strategy and Business Development

Who will win e4m Influencer of Year in 2017

The award honours visionaries who have transformed the industry and inspired the next level of growth

E-commerce is an opportunity as well as a threat: Sudip Ghose, VIP Industries

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhat...

10-12% of our efforts is invested in the digital space: Sandeep Shukla, Head of Marketing & Communications, Jaquar Group

Shukla spills the beans on the brand's fledgling lighting foray, marketing strategies, spends and how the new segment could create a niche for itself

FoxyMoron and Motivator win creative and digital mandate for HOOQ

The agencies will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platf...

Max Healthcare taps AdLift for digital marketing

AdLift bagged Max Healthcare’s account for its Search Engine Optimization (SEO), Content, Paid Media and Website Maintenance services

Applause Entertainment ropes in Deepak Segal as Content Head

Segal joins Applause Entertainment with over three decades of experience in the film and television industry

Leadership is about setting new standards: Mukesh Ambani at IAA

According to Mukesh Ambani, Chairman& MD of Reliance Industries, Reliance will always remain invested in the businesses of the future and will always...

Consumers are aware of the relevance of good ingredients and good quality: Chaitanya Rele, VP, Brand and Marketing, Havmor Ice Cream

Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

BYJU launches new brand avatar

BYJU has unveiled a new logo as it looks to build on its success over the last couple of years

Lulu Group's retail arm brings Toys’R’Us to India

Tablez India, a division of Abu Dhabi-based LuLu Group International, brings the US-based toys brand to India

Lodestar tipped to win Rs 500 crore Marico media account

Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

Wizcraft, Laqshya, BOI Media, Mindshare emerge big winners at e4m-BW Applause Awards 2017

These awards recognise and honour the quality work experiential agencies are producing in the space of events and experiential marketing across all 35...

Will have to constantly innovate and deliver better than the best: Debojo Maharshi, CMO, Spicejet

In an Interview with exchange4media, Debojo Maharshi says the main challenge was to re-build customer trust when the airline faced challenges three ye...

Case Study: How did @Nissan_India and @DatsunIndia tick the right boxes with ICC Champions Trophy Video Highlights?

With 93 per cent active Twitter users in India interested in cricket, highest among all countries in the world according to Twitter internal data, Nis...

Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Brands embracing mobile and in-app advertising in a big way

Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency