At the exchange4media BW APPLAUSE Conclave & Awards 2017, experts came together to discuss what millennials expect from brands and brand experiences
The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment
The event industry is completely focused on ‘India’, and ignorant of ‘Bharat’: Anirban Das Blah, Founder, Kwan
Blah was one of the many esteemed speakers at the exchange4media BW Applause Awards held on October 6, 2017 in Mumbai
We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis
With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...
At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies Ltd spoke about the importanc...
Pathak will be responsible for laying the foundation and setting up of Httpool in Jakarta
As per reports, Shivakumar will be joining Aditya Birla Group as the Group’s Executive Vice President, Corporate Strategy and Business Development
The award honours visionaries who have transformed the industry and inspired the next level of growth
The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhat...
10-12% of our efforts is invested in the digital space: Sandeep Shukla, Head of Marketing & Communications, Jaquar Group
Shukla spills the beans on the brand's fledgling lighting foray, marketing strategies, spends and how the new segment could create a niche for itself
The agencies will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platf...
AdLift bagged Max Healthcare’s account for its Search Engine Optimization (SEO), Content, Paid Media and Website Maintenance services
Segal joins Applause Entertainment with over three decades of experience in the film and television industry
According to Mukesh Ambani, Chairman& MD of Reliance Industries, Reliance will always remain invested in the businesses of the future and will always...
Consumers are aware of the relevance of good ingredients and good quality: Chaitanya Rele, VP, Brand and Marketing, Havmor Ice Cream
Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk
The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution
BYJU has unveiled a new logo as it looks to build on its success over the last couple of years
Tablez India, a division of Abu Dhabi-based LuLu Group International, brings the US-based toys brand to India
Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.
These awards recognise and honour the quality work experiential agencies are producing in the space of events and experiential marketing across all 35...
In an Interview with exchange4media, Debojo Maharshi says the main challenge was to re-build customer trust when the airline faced challenges three ye...
Case Study: How did @Nissan_India and @DatsunIndia tick the right boxes with ICC Champions Trophy Video Highlights?
With 93 per cent active Twitter users in India interested in cricket, highest among all countries in the world according to Twitter internal data, Nis...
Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle
Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two
Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency
FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch
As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018
Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends