Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively
This Diwali, the #FarakPadtaHai campaign continued with a video to remind citizens to share rides and go green while commuting
MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as...
The final list of nominees for the exchange4media Group’s flagship IMPACT Person of the Year 2017 award emerged from the shortlist of 13 that was unve...
Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers
AirBnB is not a disruptor enough to make Keys Hotel rethink its strategy: Anshu Sarin, CEO, Berggruen Hotels
Sarin said that the repositioning is focussed on making Keys Hotels a market leader
You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18
In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money
Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing
The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...
The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online
Sterling Holiday Resorts is one of India's leading leisure hospitality companies
Alia Bhatt and Varun Dhawan feature in two ad campaigns to highlight the importance of living in a clean city
The campaign has been conceptualized by Dentsu Webchutney
The consultancy will strategise public relation agendas in line with Samco’s communication goals
Dr Subhash Chandra is a legendary media baron whose journey has inspired millions
Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD I...
The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards
Joshi has left the organisation due to personal reasons
22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management
Phatak will also join the HUL Board of Directors. The appointment will be effective from 1st December, 2017
Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz
In this year’s edition of Maddies by e4m, a total of 46 Metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold Metals were awarded.
With this move, GBTL – Grasim aims to expand their business both pan-India as well as in global markets
Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.
The responsibilities include managing digital media and creative mandate for Printronix
At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies spoke about the importance of...
Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life
iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead
Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO