Samsung tops Most Attractive Brands Index: TRA

Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Ola marches on with the message, #FarakPadtaHai

This Diwali, the #FarakPadtaHai campaign continued with a video to remind citizens to share rides and go green while commuting

MRSS India makes three senior appointments

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as...

Race for IPOY hots up; final nominees announced

The final list of nominees for the exchange4media Group’s flagship IMPACT Person of the Year 2017 award emerged from the shortlist of 13 that was unve...

Customers' approach to the entire buying process has changed: Pavan Chandra, Oracle India

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...

Lowe Lintas crafts Caratlane's #GetDiwaliReady campaign

The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

Havas Media bags integrated media mandate of Sterling Holiday Resorts

Sterling Holiday Resorts is one of India's leading leisure hospitality companies

Dharma 2.0 bags Adar Poonawala's account for the Clean City initiative

Alia Bhatt and Varun Dhawan feature in two ad campaigns to highlight the importance of living in a clean city

Samco Securities assigns Public Relations & Communication duties to Archer Frères Communications

The consultancy will strategise public relation agendas in line with Samco’s communication goals

Dr Subhash Chandra to be Chief Guest at exchange4media Conclave 2017

Dr Subhash Chandra is a legendary media baron whose journey has inspired millions

Sanchita Ganguly quits Asian Paints, joins Lodha Group as VP Marketing

Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD I...

Zee TV unveils its brand new logo and philosophy, ‘Aaj Likhenge Kal’

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

DDB Mudra Group amplifies Gujarat FortuneGiants in ongoing season of Vivo Pro Kabaddi League

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

HUL appoints Srinivas Phatak as CFO and Executive Director, Finance and IT

Phatak will also join the HUL Board of Directors. The appointment will be effective from 1st December, 2017

Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz

In this year’s edition of Maddies by e4m, a total of 46 Metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold Metals were awarded.

GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

With this move, GBTL – Grasim aims to expand their business both pan-India as well as in global markets

Mattel's Strategy to Win Millennial Parents Decoded

Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

iCubesWire bags digital mandate for Printronix

The responsibilities include managing digital media and creative mandate for Printronix

Building lasting brands is about romancing with risk: Dr A Velumani, Thyrocare

At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies spoke about the importance of...