IPG team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world
The team decided to preserve the intrigue and mystery around the movie and skipped the usual hoopla around a movie's release
Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand
The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...
Full-service model is the easiest to sell but the hardest to deliver - Vikas Mehta, CEO, PointNine Lintas
The firm has three main divisions - PR & reputation management, digital marketing & transformation, and activation & experiential marketing.
Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride...
Play2transform will concentrate on design thinking and business transformation
Local boutique public relations agency the first and only Malaysian company inducted into global network
The Future is Exciting. Ready? Asks Vodafone in new campaign
Have allocated Rs 225 cr towards marketing and advertising during current financial year: Sandeep Aggarwal, CEO & Founder, Droom
The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises
Mankind Pharma's new TVC will position the company as an affordable medication brand
Mindshare is India's topmost media agency; the company had billings worth $1,884 million in 2015 in India
D Shivakumar, Former Chairman and CEO, PepsiCo India Holdings Pvt Ltd. and CVL Srinivas, Country Manager, WPP India and CEO, South Asia, GroupM share...
Famous Founder, Raj Kamble, describes the new outfit as Famous' evil twin
With Hotify’s AI expertise, the DDB Mudra Group aims to enhance marketing efficacy for the businesses they manage while simultaneously increasing reso...
At a time when machine learning and artificial intelligence is revolutionising digital marketing, Sapna Chadha, Head Marketing, Google India and South...
The 24-hour hackathon will be held in Gurgaon on 4-5 November 2017
The umbrella theme for the conclave this year is ‘Leveraging Open Innovation to Engage Consumers’
Samsung leads most trusted brands list and most attractive brands index, Samsung Mobiles is ranked 215 in Most Attractive Brands list
With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter St...
This will act as a crackdown on misleading ads and ensure that grievances are redressed in a time-bound and cost effective manner
The theme for the exchange4media Conclave 2017, which will be held in Mumbai this Friday, is “Leveraging Open Innovation To Engage Consumers”
The firm stepped up advertising and promotion spends to support innovations during the quarter
Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports a...
Yash Sharma of Quick Forex plans to make travelling abroad as smooth a process as possible for travellers and entering luxury travel is a huge step fu...
Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life
iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead
Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO