IPG Mediabrands retains Amazon Global Media Mandate worth $1bn

IPG team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world

With minimal marketing Ittefaq movie preserves intrigue with a fresh approach

The team decided to preserve the intrigue and mystery around the movie and skipped the usual hoopla around a movie's release

Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...

Full-service model is the easiest to sell but the hardest to deliver - Vikas Mehta, CEO, PointNine Lintas

The firm has three main divisions - PR & reputation management, digital marketing & transformation, and activation & experiential marketing.

Guest Column: What is the future of branded content in India?

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride...

Perspective Strategies now part of the Public Relations Global Network

Local boutique public relations agency the first and only Malaysian company inducted into global network

Have allocated Rs 225 cr towards marketing and advertising during current financial year: Sandeep Aggarwal, CEO & Founder, Droom

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Amitabh Bachchan becomes the face of Mankind Pharma

Mankind Pharma's new TVC will position the company as an affordable medication brand

Mindshare to turn 20 on November 1

Mindshare is India's topmost media agency; the company had billings worth $1,884 million in 2015 in India

Marketing in an era of highly connected customers…

D Shivakumar, Former Chairman and CEO, PepsiCo India Holdings Pvt Ltd. and CVL Srinivas, Country Manager, WPP India and CEO, South Asia, GroupM share...

DDB Mudra Group partners with Hotify

With Hotify’s AI expertise, the DDB Mudra Group aims to enhance marketing efficacy for the businesses they manage while simultaneously increasing reso...

How marketing can get smarter with machine learning

At a time when machine learning and artificial intelligence is revolutionising digital marketing, Sapna Chadha, Head Marketing, Google India and South...

D-Day for e4m Conclave 2017 today!

The umbrella theme for the conclave this year is ‘Leveraging Open Innovation to Engage Consumers’

Why Samsung is Most Attractive and Trusted, but not Samsung Mobiles?

Samsung leads most trusted brands list and most attractive brands index, Samsung Mobiles is ranked 215 in Most Attractive Brands list

Virat Kohli’s brand value to increase after overtaking Lionel Messi in Forbes Fab 40: Experts

With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter St...

PM Modi says govt is working on new consumer protection law

This will act as a crackdown on misleading ads and ensure that grievances are redressed in a time-bound and cost effective manner

e4m Conclave- One day to go: Experts discuss central theme 'Open Innovation to Engage Consumers'

The theme for the exchange4media Conclave 2017, which will be held in Mumbai this Friday, is “Leveraging Open Innovation To Engage Consumers”

HUL Q2 Net Profit rises by 16% to Rs 1,276 cr

The firm stepped up advertising and promotion spends to support innovations during the quarter

Is India moving away from being a cricket crazy nation?

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports a...

Quick Forex to soon launch ‘Go Green Go Digital’ campaign: Yash Sharma, CEO and Co-founder

Yash Sharma of Quick Forex plans to make travelling abroad as smooth a process as possible for travellers and entering luxury travel is a huge step fu...