We continue to engage with Indian market to understand cultural nuances: Juliana Nguyen, Airbnb

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to...

Brand management is about consistency of your promises: Deepak Bhatt, IIM Ahmedabad

In an interview with exchange4media, Deepak Bhatt who manages communication, public relations and digital marketing at the prestigious Indian Institut...

Starcom India appoints Rajiv Gopinath as Chief Client Officer

In a significant development, Starcom India has announced the appointment of Rajiv Gopinath as Chief Client Officer

Poker Sports League Season 2 to be broadcast on TV this year

The numbers will be any broadcasters delight as PSL is finalising a media rights partner for the second season, which has an enhanced budget for the l...

Turner India to launch amusement park in Surat

Turner’s internationally loved Cartoon Network characters, including Ben 10, The Powerpuff Girls and Adventure Time will be part of Amaazia’s amusemen...

Wavemaker opens for business in India

Wavemaker India will open with a team of 700+ professionals, lead by the recently announced new Managing Director - Kartik Sharma

Unilever promotes Nitin Paranjpe as Head of its foods and refreshment business

Paranjpe will become the head of Unilever’s foods and refreshment business after the Anglo-Dutch company completed the merger of the two segments to c...

Advertising Industry Has Overcome the Blues

Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

This financial year, we are glad to announce ELLE handbags in India: Ujjval Saraf, Brandzstorm

The MD of Brandzstorm India Marketing Pvt. Ltd. spoke about their business objectives, marketing activities and their plans to storm the Indian market...

Puma and DDB Mudra Group collaborate to unite the gullies of India

A brain child of Puma and DDB Mudra, the Suede Gully collaboration portrays the street culture of India, giving a single, creative stage for self-expr...

Star Sports bags NZ Cricket rights till April 2020

India is expected to play a total of 3 Tests, 10 ODIs and 3 T20s during this period in New Zealand

Abhishek Maheshwari appointed Country Head of The Walt Disney Company, India

He will now be responsible for all of Disney’s businesses reporting to Mahesh Samat, Executive Vice President & Managing Director, Walt Disney Interna...

Building online communities helps in developing a global customer base: Vicky Ahuja, Baggit

He hints at future campaigns being more season specific and adhering to the economic, political and business environment of the country and the catego...

David Chang, Global Sales Director, Gionee to spearhead India operations

In a bid to become the leading smartphone player in India, Gionee strengthens its leadership team

Abhishek Rege becomes CEO of Endemol Shine India, Deepak Dhar quits as MD and CEO

Dharwill work closely with Rege and the Endemol Shine India team during a transition period through to the end of 2017

Mindshare appoints Sudipto Roy as MD, Team Unilever for AAR

Roy’s mandate is to help create a horizontal offering for one of WPP’s most important global accounts

PR professionals need to become instruments of disruption: Dr. Sanjaya Baru, Jury Chair IPRCCA 2017

This year the jury was chaired by Dr. Sanjaya Baru, former Media Advisor to Prime Minister Manmohan Singh and current Secretary-General, FICCI India

Open content on digital is an opportunity to improve engagement: Ambika Sharma

The Founder & MD of Pulp Strategy Communications talks about their journey, challenges and how they compete with traditional advertising agencies

India is our Number 1 market in terms of market-share: Kelly Clark, Global CEO, GroupM

Kelly Clark, Global CEO of GroupM, talks to exchange4media about the ongoing transformation phase of the agency, the kind of changes that he has broug...

Always keep your consumers wanting for more: Sohrab Sitaram, CEO, Keventers

The marketing is based on the vision of making Keventers an aspirational and uber trendy brand in the eyes of the consumer: Sitaram

BankBazaar targets tier-2, tier-3 cities with TVC after a 30 month hiatus from television

The financial marketplace will advertise on TV with its 10s ad during the India-NZ T20 series

Guest Column: How to acquire customers with zero marketing budget?

Given the easy access to your audience and availability of various tools and techniques, it is easier than ever to engage with your target segment and...