Opel/Vauxhall select MediaCom as New Media Agency

Opel/Vauxhall will change its media agency at the beginning of 2018

Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.

Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent

Madison Media appointed AoR of Viacom18

Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play medi...

Kishore Biyani's roadmap to make Future Group a Trillion Dollar Biz by 2047

Retail 3.0 is the Group’s 30-year plan to become Asia’s largest integrated consumer retailer by 2047

Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Indians Trust YouTube and WhatsApp more than Facebook or Twitter: New Realities Study by FCB Cogito

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study...

Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

Great PR is about great stories: Amy Kunrojpanya, Director, Policy and Communication, Uber

In her Keynote speech at IPRCCA, Amy Kunrojpanya, spoke about the importance of communication in the PR world

Photo Gallery: The India PR & Corporate Communications Awards (IPRCCA)

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

Viju George named MD of 20:20 MSL in India

George will assume charge effective January 1, 2018, while continuing his current responsibility as India Managing Director of Publicis Consultants As...

Flags Communications bags Marketing mandate for Minimax Metals & Plywood

Flags Communications, one of the leading Marcom Agency in the country has been assigned the marketing-communication mandate of Minimax Metals & Plywoo...

Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniv...

CERA appoints Publicis India to handle full-service mandate

The mandate will be handled by the Delhi office of Publicis India and was won after a multi-agency pitch

Social media is a top priority for marketers today: Vivek Patni, Director, Wonder Cement

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

ITC Introduced ‘Savlon ID Guard’ on Children’s Day to enable Hand Hygiene

Savlon ID Guard augments the core of Savlon Swasth India Mission to fuel a culture of innovative enablers

IPL will be as powerful as FIFA in the next five years: Rajeev Shukla

Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more

We have always remained a start-up at heart: Prema Sagar, Genesis BM

From handling media relations to a complex role of managing brand identity in a world that is hyper-connected, Prema Sagar opens up about her two-deca...

FitToFight 2.0 explores the need for women to become mentally tough: Silvia Tallon, Reebok India

The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base...

Guest Column: How can the used car industry can use AI in their marketing to scale up: Shubh Bansal, Truebil

By analysing multiple data points about a single user in terms of location, demographics, device, interaction with the website and more, AI technology...

LinkedIn's Penry Price Discusses Marketing in the Post-Trust World

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

Hinduja Ventures Ltd's standalone net PAT for Q2 At Rs. 55.05 Cr

The Net Profit After Tax for the period ended September 30, 2017 grew by 5.06%

Organisations Need to Collaborate with Communities for Positive Impact: Industry Experts

Industry Leaders discussed How to Do Great by Doing Good at a conference organised by Palladium International