Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

E4mConclave South: Talking the ‘Purpose’ language

The umbrella theme for the South Conclave this year was ‘Making Brands Purposeful’

MTV promotes safe sex this World AIDS Day; urges youngsters to ‘get it on’

MTV has created a humorous film about parents who find a box of flavoured condoms in their son’s room

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

Bisleri invests Rs. 1 crore to speak regional languages

By January 2018 every Bisleri product, be that a 20-litre bubble-top or the 250ml bottle, will have a dual-language label

exchange4media Conclave South is one day away; here are the panelists!

Panelists will discuss the topics 'Speaking the Purpose Language' and 'The Experience Economy : The Battle Ground Changes'.

Guest Column: E-mail marketing is the best form of targeted marketing,Vaibhav Srivastava, EIG.

A smart business campaign with targeted email marketing leads to better reach, which can lead to an increased customer interactions and ultimately inc...

Kopiko candy reaches the space

The most preferred coffee candy not just on Earth but outside of it too

It is the message, and not the medium, that ultimately matters: Meetal Shah, Saavn

Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy

We want to make the customer’s life hassle-free: Manev Mianwal, Bajaj Finserv.

Bajaj Finserv recently launched a campaign to drive awareness for its product Flexi Loans. The campaign ‘Think it. Done,’ aims to highlight the unique...

Puro Wellness aligns its food business with The Womb

Puro Wellness, a new age food company that promises to bring holistic health to 125 crore Indians through its all-natural products, has aligned its br...

Three days to go! Here are the Speakers for exchange4media Conclave - South

They will be addressing talks around the Umbrella theme: 'Making brands purposeful'

TUNE Teams Up with Google To Help Stop App Install Fraud

New app install data from Google Play integrated into TUNE’s Fraud Prevention Solution enables marketers to defend against mobile app click injection...

Guest Column: Why brands need a larger purpose?

They all have a purpose clearly articulated by the founders that drives the brands, its employees and which impacts the consumers too as they continue...

Fukrey makers poke pun at ad platforms in a fun campaign

One of the main components of the digital marketing campaign is a series of six videos featuring the lead actors of the movie goofing around in a comp...

Publicis India appoints Nikhil Kumar as Vice President

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

Weber Shandwick India appoints Cyrus Jogina as Head of Operations

Jogina joins the firm with over 19 years of rich experience from varied industries including Travel & Tourism, Technology, and Corporate & Marketing C...

IMA 2017: Who will be the big winners this year?

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

Epsilon to focus on the global Fortune 500 companies in India

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Imagica in talks with kid's channels to bring character-specific rides by March-April

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up the...

Leica enters India market, aims to revolutionise high-end photography

The legendary German high-end cameras and optics brand ‘Leica,’ today launched its operations in India

Havmor to sell its Ice-Cream Business to South Korea's LOTTE Confectionery

Promoters of Havmor Ice Cream Ltd. (HIL) have agreed to a 100% acquisition by LOTTE Confectionery which is worth US$80 Billon

Combined presence of UFO Moviez and Qube could benefit advertisers and brands; CMO UFO

The technological strength of the combined entity will deliver value across the value chain, says Siddharth Bhardwaj, CMO – Head of Enterprise Sales,...