FMHG companies moving into new categories

Major players in fast-moving health goods (FMHG) industry are moving into new categories in order to gain a competitive edge over rival brands.

Regional ice cream major to broad base sales. Launches new campaign

'Whatever season no problem' - states a recently launched commercial for Arun Ice cream, that promoted consumption of Ice Cream during the rains also....

ORG Marg plans to launch media rating tool for corporates

ORG Marg plans to launch news media evaluation plan (MEP) to evaluate the press coverage for the corporate world by tracking 101 English publications...

Samsung plans to increase its market share in fridge segment

Samsung India Electronics Ltd is all geared to strengthen its market share in both direct cool (DC) and frost-free (FF) categories of the refrigerator...

LG files complaint against Whirlpool

The row between LG Electronics and Whirlpool of India over refrigerator capacities has taken a new twist with LG filing a complaint before the Monopol...

IMRB to enter into consultancy business

Indian Market Research Bureau (IMRB), has decided to make a foray into marketing consultancy. A new division has been floated under a strategic market...

Coca-Cola terms ICC contracts “onerous”

Coca-Cola, has termed the contract rival Pepsi and other sponsors and corporates who have signed with the International Cricket Council (ICC) as &#822...

BCCI-Cricketers Spat: BCCI selects B-team, rebel players get global support

In the on going struggle between BCCI and players over ICC contract for the Champions Trophy, BCCI has made a list of 25-probables. The so called list...

Coke surges ahead. Britannia, Tata Salt big gainers: Brand Equity study

A recent survey carried out by Brand Equity - ORG Marg provides interesting insights towards preference for various brands by Indian consumers. While...

BCCI-Cricketers Spat: Indian players refuse to sign ICC sponsorship agreement

A development, which could have far reaching effect as far as the International cricket is concerned, Indian cricketers refused to sign the agreement...

CII, marketing honchos all set to discuss the 'Business of Marketing'

Marketing Summit 2002, organized by CII, would focus on the various contemporary issues of marketing, with a theme 'business is marketing and marketin...

BCCI-Cricketers Spat: Negotiations continue. Breakthrough expected soon

A breakthrough in the controversial contract issue, which has put many a plans and the Indian Cricket Board in a fix, is likely to be made in the next...

Hutch plans to expand retail presence in Chennai

Hutch, the third cellular service provider in Chennai, is expanding its retail presence and experimenting with different retail formats. The company...

Bharti, RPG comes out with new schemes to woo customers

Bharti Mobinet Ltd and RPG Cellular Services have come out with new schemes aimed at increasing cell phone usage.

Tata Salt adopts new brand positioning

TATA Chemicals Ltd (TCL) announced a new brand positioning for `Tata Salt'. The product will now be sold on the marketing theme Desh Ka Namak, a "para...

New initiatives in the emerging category - Ayurveda

Marketers are increasingly looking for avenues to expand the scope of their businesses. This includes knocking on the potential of emerging consumer g...

Pepsi Aha sales volume hits Rs 80 cr, eats into Pepsi Cola share

The brand Pepsi now has competition in its own backyard. Pepsi Aha, launched earlier this year, has galloped to a sales volume of Rs 80 crore. The goo...

Coca-Cola set to sign 5-year deal with entertainment complexes

In what could perhaps be among its biggest deals linked with the entertainment industry, Coca-Cola India is set to sign a five-year exclusive contract...

Fourth operators help in increasing cellular subscriber base

Buoyed by the entry of the fourth cellular operators, the cellular subscriber base in the country moved up another 350,000 users in July, taking the n...

Direct selling industry witness a 23% growth

According to the Indian Direct Selling Association (IDSA) the direct selling industry's turnover in India increased from Rs 1,400 crore to Rs 1,723 cr...

‘Branding, a key driver of Indian clothing industry’

Changing pattern in clothing reflect changes in lifestyle, mindset and economic status. Reason enough for us to look at trends in clothing market that...

HLL to launch Fair & Lovely Talc

Hindustan Lever Ltd (HLL) is pinning hopes on its star performer—Fair & Lovely—to spur sales in the Rs 1,200-crore skincare category. Hav...

Mirc, Videocon plan to launch new product ranges during festive season

Mirc Electronics Ltd and Videocon International are planning to launch a slew of marketing initiatives in order to spur sales growth. In addition, the...

Amul all set to stir up soup mart

The Gujarat Cooperative Milk Federation (Amul) is all set to stir up the Indian soup mart, at present dominated by multinationals, with an innovation....